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Promoting the Semantic Web

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This is a presentation I use to using get people to be aware of the potential of the semantic web. It has a section on how to promote semantic web standards. I do some strategic analysis of the Semantic Web stack today and apply concepts from technology marketing, economics and technology adoption.

Education
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Promoting the Semantic Web Crossing the Technology Chasm Date: April 28, 2006 Version 0.1 Dan McCreary President Dan McCreary & Associates (952) 931-9198
This Material is Protected Under Creative Commons 2.5 ,[object Object],[object Object],[object Object],$ BY:
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why This Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Agent Vision ,[object Object],The Semantic Web A new form of Web content that is meaningful to computers will unleash a revolution of new possibilities By Tim Berners-Lee, James Hendler and Ora Lassila Scientific American Agent Agent Agent Agent Agent
Semantic Web Standards Stack Source: Tim Berners-Lee www.w3c.org http://www.w3.org/Consortium/Offices/Presentations/SemanticWeb/34.html URI/IRI Unicode XML Namespaces XML Query XML Schema RDF Model & Syntax Ontology (OWL) Rules/Query Logic Proof Trusted Semantic Web Signature Encryption
Semantic Web Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample SWOT Analysis for Semantic Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Future: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Today:
Today the Semantic Web ,[object Object],[object Object],[object Object]
Technology Standard Waves URI/HTML XML XHTML ?? Technology standards come in “waves” and are built on other standards
Technology Adoption Cycles Geoffrey Moore Innovators Early Adopters Late Majority Laggards The Chasm Technologies that fail to cross the chasm fail to reach critical mass. Early Majority Source: “Crossing the Chasm”
Three Step Strategy ,[object Object],[object Object],[object Object]
Innovators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Early Adopters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Early Majority ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Late Majority ,[object Object],[object Object],[object Object],[object Object]
Laggards ,[object Object],[object Object],[object Object],[object Object]
The Chasm ,[object Object],[object Object],[object Object],[object Object],[object Object]
Change and Payout ,[object Object],[object Object],[object Object],[object Object],Degree of change Expected Payout Approve Change Withhold Approval Source: Managerial Economics and Organizational Architecture 3 rd Edition p. 556 Approver Position
The Chasm ,[object Object],[object Object],[object Object],[object Object],[object Object]
Crossing The Chasm ,[object Object],[object Object],[object Object],[object Object],[object Object],Early Adopters Early Majority
Getting References ,[object Object],[object Object],[object Object],[object Object]
Key Elements of a Case Study ,[object Object],[object Object],[object Object],[object Object]
Selling Incremental Change ,[object Object],[object Object],[object Object],[object Object]
Ontologies are Islands of Understanding ,[object Object],[object Object],[object Object],[object Object]
Inter-ontology Links are Bridges ,[object Object],[object Object],[object Object],[object Object]
Bridge/Link Funding ,[object Object],[object Object],[object Object],[object Object],[object Object],Web page Agent
Who Pays for the Bridges? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],database Web page Agent
Hub and Spokes ,[object Object],Mapping from one to many metadata registry to N other metadata registries: The O(N 2 ) problem Mapping to one metadata registry The O(N) problem (aka ESB-Enterprise Service Bus)
Large and Upper Ontologies ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Tornado ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding/Site Certification ,[object Object],[object Object],Source: www.pmi.org Annual Report
Certification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: www.pmi.org Annual Report
Example: Moodle Open Source Learning Mgmt. System
Where are Big Dollars Being Spent? ,[object Object],[object Object],[object Object]
Metadata Discovery ,[object Object],Metadata Registry Data Source Mappings Relational Database Corporate Ontology Examples: Silver Creek Systems
Vendors Partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promote Early Adopters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possible Strategies ,[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Promoting the Semantic Web

  • 1. Promoting the Semantic Web Crossing the Technology Chasm Date: April 28, 2006 Version 0.1 Dan McCreary President Dan McCreary & Associates (952) 931-9198
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  • 6. Semantic Web Standards Stack Source: Tim Berners-Lee www.w3c.org http://www.w3.org/Consortium/Offices/Presentations/SemanticWeb/34.html URI/IRI Unicode XML Namespaces XML Query XML Schema RDF Model & Syntax Ontology (OWL) Rules/Query Logic Proof Trusted Semantic Web Signature Encryption
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  • 10. Technology Standard Waves URI/HTML XML XHTML ?? Technology standards come in “waves” and are built on other standards
  • 11. Technology Adoption Cycles Geoffrey Moore Innovators Early Adopters Late Majority Laggards The Chasm Technologies that fail to cross the chasm fail to reach critical mass. Early Majority Source: “Crossing the Chasm”
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  • 34. Example: Moodle Open Source Learning Mgmt. System
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