IDG Worldwide Overview

W O R L D W I D E
C A T E G O R Y L E A D E R

IDG’s Global Media Brands

2 IDG WORLDWIDE 2011

Contents
The World’s Largest Technology Media Company
Navigating a Dynamic Marketplace 4
IDG Audiences 6

Innovation at IDG
IDG Connect 8
Marketing in a Social World 10
IDG Amplify 11
IDG TechNetwork 12
Strategic Marketing Services 14

International Data Group (IDG) is the Market Research
world’s leading technology media,
IDC: Global Market Intelligence
events and research company. IDG’s
and Executive Advice 16
media brands – including CIO,
Computerworld, CSO, GamePro,
InfoWorld, Macworld, Network World, IDG’s Global Brands
PC World and Techworld – reach an
Computerworld 18
audience of more than 270 million
technology buyers in 90 countries. CIO 19
Network World 20
IDG’s network features 460 websites
Channel World 21
and 200 print titles spanning
business technology, consumer InfoWorld/Techworld/TechChannel 22
technology, digital entertainment GamePro/GameStar 23
and video games worldwide. IDG is
Macworld 24
also a leading producer of more than
700 technology-related events. PCWorld 25

IDC, a subsidiary of IDG, is the premier
global provider of market intelligence,
IDG Events
advisory services and events in IT, Expos 26
telecommunications and consumer Executive Events 27
technology markets.

IDG: Worldwide Category Leadership 28

IDG Offices Worldwide Back

IDG WORLDWIDE 2011 3

The World’s Largest Technolo g y Media Company

Navigating a Dynamic
Marketplace
Dear Colleague:

Since its founding in 1964, IDG has been dedicated to the success of people who market,
manage and use information technology. We have navigated business cycles for more than 46
years. As the global market for information technology has grown, so has IDG. Today, IDG is
the largest technology media company in the world, reaching more than 270 million technol-
ogy buyers in 90 countries.

IDG has been at the forefront of every major shift in the technology media market. We be-
came a Web-centric information company in 2007; today, more than half of our business
comes from online sources. Given our online expertise, we have experienced significant
growth in our lead-generation programs around the world.

Looking to the future, we are now actively engaged in serving the mobile Internet user. By
offering information people need to make decisions about acquiring and using computers,
communications and electronic products, we can deliver services on demand to the more
than one billion 3G phone users in the world today.

Since professionals and technology enthusiasts still want hands-on access to new products
and the opportunity to meet face to face, our industry-leading conference and event business
continues to grow. And, of course, we continue to produce award-winning print publica-
tions for those audiences who desire longer, in-depth reports. As a result, IDG is the only
global technology media company offering fully integrated multimedia marketing programs
Today, IDG is the
in both established and emerging markets.
largest technology
media company Today, I am enthusiastic as ever about the future of the market for IT products and services.
In 2011, IDC forecasts that worldwide IT spending will accelerate, growing by 5.5%. Growth
in the world,
prospects in emerging markets, such as China and India, will be even brighter in the coming
reaching more year as their businesses and consumers escalate their investments in technology.
than 270 million
Over the years, IDG has consistently delivered on our commitment to connect technology
technology buyers buyers and sellers. I can think of no more exciting time for you to partner with us to achieve
in 90 countries. your marketing goals worldwide. All of us at IDG look forward to helping you grow your
business. We are as committed as ever to being your most valued global marketing partner.

Yours cordially,

Patrick J. McGovern, Founder and Chairman, International Data Group

“IDG has been at the forefront of every major
shift in the technology media market.”
— Pat McGovern

IDG’s commitment to innovation began with
our first newsletter in 1964 and continues to-
day with products for mobile Internet users
and social media consumers. IDG audiences
are among the first to embrace new technolo-
gies, so IDG brands consistently invest in the
resources needed to deliver an outstanding
user experience.

IDG brands are targeted to deliver the infor-
mation that users want and the audiences that
marketers need. We listen to the technology
marketers’ challenges and develop innovative,
customized marketing programs that deliver
outstanding results. The IDG teams that cre-
ate and support these marketing campaigns
are expert at advising marketers on integrat-
ing marketing programs across multiple me-
dia platforms.

“IDG is the only global
technology media company
offering fully integrated
multimedia marketing
programs in both established
and emerging markets.”


The World’s Largest Technolo g y Media Company

With IDG brands, you
reach the most influential
and qualified audiences
in 90 markets worldwide.
IDG has connected marketers with clients and prospects
through media, research and events for decades. As the
number of information sources, platforms, devices, and
marketing options and metrics continues to multiply,
both marketers and media companies have learned they
must adapt quickly to succeed. At IDG, we are continu-
ally innovating to help our customers interact with their
audiences in dynamic and effective ways.

By leveraging the individual strengths of each IDG
brand, while harnessing their collective reach and au-
dience affinity, we provide you with the market leader-
ship and media best practices needed to engage your
prospects and customers across our entire portfolio. As
the category leader in technology media, our teams can
deliver unparalleled customized integrated marketing
programs across multiple media platforms.

With IDG, you have the resources, relationships and
choices to reach your target audience across prospect
segments and countries.


Technology Enthusiasts

Gamers

Enterprise


Lead Generation

IDG Connect: Strategic
Insight, Global Reach
Performance-Based Marketing

The Problem
Technology marketers and sales teams need high-quality
leads delivered quickly — from trusted sources. Over the
last decade, this need has expanded to cover the global IDG Connect Core Areas of Expertise
marketplace.

Communication
Turning a regional lead-generation campaign into an effec- Succinct and broad
distribution tailored to
tive global program is complex: How does a company en- fit to your region.

gage prospects half way around the world? IDG Connect’s Knowledge
Strategic global
research-based services enable marketers to take a strategic insight and concrete,
practical advice.
approach to demand generation.

Our Solution Most IT vendors have a portfolio of white papers from
IDG Connect is a global services organization dedicated to campaigns that generated leads but few hard sales. At IDG
assisting sales and marketing leaders in assessing, planning Connect, our research-based services include content and
and executing demand-generation programs that yield a social media assessments that help you analyze your lead-
proven return on investment. generation programs. With our research, you can deter-
mine which content assets and social platforms buyers will

Here is a snapshot of what we have
achieved for some of our clients:
Improved performance
We moved one major software company from the
lowest ranked performer for lead-generation
campaign performance to the top three.

Reduced costs
We helped one of the largest global hardware
companies save 20% in content creation costs.

International reach
We have delivered global leads from every
continent, across multiple industries and
numerous job functions, to meet each client’s
specific needs.


Lead Generation

actually respond to before investing your marketing funds. We engage your audience: We apply our global reach and
We help you plan your overall content strategy and offer local market expertise to drive engagement; we leverage our
campaign optimization tools for effective budget planning. IDG Connect global resource site, topical newsletters and
By utilizing our global database of IT buyers from more targeted e-mail alerts to maximize your advantage.
than 50 countries, we guarantee world-class lead-genera-
tion services when it is time to execute your program. You receive the qualified leads you need: We deliver your
leads on time in an easy-to-use format; IDG Connect effort-
IDG Connect: Lead-Generation Programs lessly integrates with your go-to-market process.
With our extensive global footprint and deep database net-
work we deliver high-volume, high-quality leads for clients We give you campaign feedback: We provide you with the
all over the world. We give you the ability to go beyond the transparency you need to measure the success of your cam-
standard IT audiences and pinpoint vertical markets and paign with full analytics and reporting.
specific buyer roles.

This is our simple five-step process:
You tell us your marketing goals: Give us the “who, what,
where and when,” and we will give you a realistic idea of the
number of leads you can expect, along with a proposed time
frame. We will tailor our approach based on your business
objectives.

Supply us with content: We will give you an honest apprais-
al of your content and let you know what assets you need to
meet the target lead goal. If you don’t have assets, we can
work with our IDG partners to develop custom content to
fuel the lead program.


Innovation at IDG

Marketing in a Social World
Among consumers, marketers, analysts and media companies,
few topics generate more interest than social networks. Accord-
ing to IDG Research (@2009 IDG Research), more than half of
IT decision makers maintain Facebook and LinkedIn accounts,
while approximately one-third use Twitter.

Social media offers a revolutionary platform for traditional mar- 67% of IT buyers
visit business- and/
keting strategies that encourage real-time, one-to-one conversa-
or technology-based
tions with your target audiences. This new approach features a communities at least
dialogue with your clients and prospects fueled by content and once per month.
- IDC, 2010
interactivity that users find relevant and engaging as they move
through the buying process from consideration to purchase.

As is the case with most traditional marketing campaigns, up-
front planning increases chances for success in a social program.
IDG can analyze the trends and themes of products and IT
issues in the social Web and devise a program to help marketers
join or initiate conversations important to their prospects.

Case Study: IBM infoboom
IBM selected IDG’s brands and social media capabilities to
grow its business with midsize companies. IBM customers
and prospects asked IBM for access to IT experts and their
peers. In response, IBM and IDG created the online commu-
nity infoboom (www.theinfoboom.com ) for IT executives at
midsize companies who confront different issues and have
information needs unlike those at larger firms. At infoboom,
issues such as business intelligence, virtualization and cloud
computing are discussed in content and conversations as
they apply to midsize organizations.

With social media being a major component of the info-
boom site, users are invited to comment and interact with
their peers. While IBM does not exercise editorial control
over the content, IBM experts contribute opinion pieces and
are available to respond to questions by visitors. IT execu-
tives at midsize companies, many of them members of CIO’s
Executive Council, a members-only group of senior-level
technology leaders in business and government, provide
thought-provoking commentary. Infoboom groups in Face- Infoboom is the IBM community created
book and LinkedIn and a Twitter page encourage discussion for IT leaders who want to share their
about the weekly topics in the infoboom site and prompt opinions and expertise. Each month, a
infoboom registrations. new topic is up for discussion.


Innovation at IDG

IDG Introduces First
Social Advertising in
Technology Media
In its first year,
click-through and
engagement rates
for IDG Amplify
programs have
averaged two
IDG Amplify™ services enable marketers to weave their times greater than
messaging and positioning into active community conver- those of traditional
online ads.
sations regarding important technology issues. Using in-
novative conversational and peer engagement tactics, IDG
Amplify focuses on creating a conversational bridge be-
tween IDG online properties, established communities and
leading social networking platforms. In partnership with
socialmedia.com, IDG develops campaigns that stimulate
conversations about brands and spreads these conversa-
tions within IDG media sites and social networks.

With IDG Amplify ads, users can interact within the ad IDG and MIT Sloan Management Review
developed multimedia content for Intel
itself and share comments within IDG online properties,
to showcase IT-driven innovation. With
communities or social networks such as Twitter, Facebook the aid of social media, users could watch
and LinkedIn. With IDG Amplify, website visitors can vote video interviews, read text on the topic
and react to the comments in real-time.
in a poll on a technology or business issue, mouse over to
read more information, scroll through expert opinions or
conversations, and play a video within ad units. There’s
even an opportunity to continue the experience by linking
to a vendor’s website or Twitter page.

With IDG Amplify, you can socialize traditional
banner advertising by aggregating and
distributing content from social media like
Twitter, LinkedIn and IDG brands.


Innovation at IDG

IDG: The Networked
Media Company
Since 2008, IDG has been building the largest premium
global advertising network in the technology media catego-
ry. The IDG TechNetwork combines the global credibility
of IDG with a wide selection of high-quality technology
sites and segmented audiences that see ads most appropri- “IDG’s launch of the IDG TechNetwork
ate for their interests. was a great addition to their strong
portfolio of technology brands. CA
Technologies partnered with the
Available in 11 countries, the IDG TechNetwork offers an TechNetwork to capitalize on their
unparalleled level of sophistication, control and flexibility depth of site offerings and targeting
to specific technology solutions.”
for advertisers. With 52 vertical tech channels and an ev-
er-growing network of premium publisher sites, the IDG Michael Paradiso
TechNetwork reaches over 90 million unique visitors. VP, Worldwide Media, CA Technologies

Data Center Cloud Virtualization Enterprise Home Portable Notebooks Personal Mac/Apple
Computing Software Entertainment Media Software


Innovation at IDG

IDG TechNetwork: An entirely IDG TechNetwork combines the world’s
best and most visited technology sites

new way to buy premium online with the quality of IDG, creating the
premier online advertising network

technology advertising designed for technology marketers
looking to reach their specific audiences
When it comes to maximizing your advertising efforts, the in unique and exciting ways.

quality and quantity of a network’s audience is very impor-
tant. IDG’s leadership position in technology media pro-
vides the IDG TechNetwork with a solid foundation for
both execution and insight. You can take advantage of the
trust and credibility IDG has earned over four decades. As
a result, you can deliver your message to an editorially ap-
proved, receptive audience each and every time, maximiz-
ing your ROI and advertising efforts.


Innovation at IDG

Strategic Marketing
Services IDG Strategic Marketing Services (SMS) has devel-
oped an expansive portfolio of services that pack-
age our audiences, research, custom media, social
media marketing programs and IDG innovation
to meet our clients’ objectives. Since marketers in-
creasingly desire custom programs tailored to their
business needs, SMS team members advise market-
ers on how to best reach their customers and pros-
pects with campaigns leveraging IDG’s expertise in
digital media, social media, print and events.

Given the numerous opportunities for connections
between buyers and sellers, media leaders such as
IDG serve as consultants to ensure marketers’ re-
quirements are matched with the most appropriate
custom program elements. These elements may in-
clude a custom microsite, a series of white papers, a
webcast, social marketing polls and conversations,
banner advertising, print supplements, and live or
virtual events.


Innovation at IDG

Integrated Programs EVENTS

and Custom Solutions LEAD GENERATION

PERFORMANCE OPTIMIZATION

SOCIAL MEDIA
IDG custom program elements include micro-
sites, white papers, webcasts, social marketing
CUSTOM PUBLISHING
polls and conversations, banner advertising,
print supplements, and live or virtual events.
SALES ENABLEMENT

INTERACTIVE EZINE

CUSTOM EVENTS

LIST SERVICES

VIDEO

MOBILE

DATABASE MARKETING

RESEARCH

CONTENT OPTIMIZATION

SITE HOSTING

BRANDS

AUDIENCE TRAINING
The highly interactive custom eZine
format enables readers to click to other
AD NETWORK
existing content such as videos, webcasts,
research and white papers.
AGENCY SERVICES

SITE MANAGEMENT

MICROSITE DEVELOPMENT

CAMPAIGN MANAGEMENT

INTERNATIONAL SOLUTIONS

PRIVATE LABEL CONTENT SERVICES


Market Research

IDC: Global Market
Intelligence and
Executive Advice
With analysts in over 50 countries, IDC is the premier global provide market forecasts, competitive analysis, vendor pro-
provider of market intelligence, advisory services and events files, and information on customer requirements and buy-
for the information technology, telecommunications and ing patterns. Not only do we cover the entire spectrum of
consumer technology markets. For more than 46 years, IDC technology markets and subjects, but our global coverage is
has provided strategic insights to help our clients achieve unmatched in the industry.
their key business objectives.
IDC Insights companies provide research-based advisory and
IDC helps ICT professionals, business executives and the in- consulting services to ICT professionals on market and tech-
vestment community make fact-based decisions on technol- nology developments in specific industries, including energy,
ogy purchases and business strategy. Our research reports financial, government, health, manufacturing and retail.

IDC Value: Analysts Focused On
Analyzing Local Markets
IDC Value: Analysts Focused On Analyzing Local Markets
Market Presence and Relationships Drive Local Knowledge
Market Presence And Relationships Drive Local Knowledge

7% 7%

24% 27%

Latin America
Asia/Pacific
32% 27% Over 1,000 IDC analysts
North America
provide global, regional
EMEA and local expertise on
technology and industry
opportunities and trends
covering 110+ countries.
37% 39%
More than 40% of IDC
analysts are located in
emerging markets.

Worldwide IT Spending Percent of 1000+ IDC
By Region, 2009 Analysts In Each Region

Source: IDC Worldwide Black Book, v. Q1 2010, April 2010


Market Research

Unparalleled Coverage of
End-User Requirements
Across Vertical Industries

Designed specifically for technology buyers, IDC Insights’
research translates today’s global end-user requirements and
trends into business opportunities for your organization.
Connect and engage with a global network of business and
IT professionals in the first of its kind end-user community
at http://idc-insights-community.com.

IDC Value: Providing Expertise at Every
Stage of Your Business Planning

Market and Buyer Intelligence Strategic Advice and Tools
• Market size, forecasts and trends • Strategy development
• Market share analysis • New market entry strategies
• Vertical market sizing and forecasts • Budgeting
• Custom market models • Organizational planning
• Vendor performance • Market planning
• Competitive analysis • Brand positioning
• Custom market and • Sales and marketing
buyer segmentation best practices
• Buyer behavior assessment • Investment benchmarking
• Business value (ROI)
analysis and tools
Data Tracking Tools
• Electronic tools to
track market data and
deals frequently

Channel and Partnering Strategy
Go To Market • Partner strategies and tactics
• Lead generation • Partner identification
• Speaking engagements • Partner programs
• Sales and channel enablement • New channel strategies
• Social media programs • New delivery models
• Independent content assets • Customer and partner loyalty
for marketing and sales
• IDC white papers
• Premier IT buyer decision tool
IDC MarketScape



Computerworld
As IDG’s flagship brand, launched in the U.S. in 1967, Com- Computerworld:
puterworld is now the leading source of technology news Audience:
- CIOs
and information for IT influencers worldwide, providing
- IT Directors
peer perspective, IT leadership and business results. Found - IT Professionals
in 51 countries, Computerworld’s award-winning websites, - Technical IT Staff

publications, focused conference series and custom research
Editorial:
form the hub of the world’s largest global IT media network. - Security
- Networking
- Storage
While Computerworld reaches IT influencers of all types, at
- Outsourcing
the core are IT executives at larger organizations. These ex- - Mobility
ecutives are decision makers responsible for identifying IT - VoIP
- Business intelligence
needs, evaluating potential solutions and making final tech-
- IT management
nology purchases. - CRM & ERP

Over 40 years after its launch, Computerworld remains true
to its purpose of serving as the voice of IT influencers, reach-
ing more members of the IT management community than
any other media brand.

Computerworld: The Numbers
Total Worldwide Impressions: 54,463,592
Total Worldwide Unique Visitors: 14,164,562
Total Worldwide Print Readership: 7,097,148


CIO
CIO produces award-winning content and provides community
resources for information technology leaders in today’s fast-
paced business environment. Found in 49 countries, the CIO
brand provides a unique opportunity to reach these chief infor-
mation officers and top IT executives.

CIO properties provide business technology leaders with analysis
and insight on information technology trends to foster a keen un-
derstanding of IT’s role in achieving business goals. CIO Execu-
tive Programs—a series of face-to-face conferences including the
CIO 100 Awards & Symposium™—
CIO:
provide educational and networking Audience:
opportunities for pre-qualified cor- - CIOs
porate and government leaders. The - CEOs
- Managing Directors
CIO Executive Council is a profes- - IT and Business Managers
sional organization of CIOs created - IT Professionals
to serve as an unbiased and trusted
Editorial:
peer advisory group. - CRM
- Security
CSO, found in six countries, is CIO’s - Outsourcing
- Mobility
sister brand for chief security offi- - Storage
cers leading business risk manage- - Business intelligence
ment efforts within their enterprises.
With a focus on strategic management, CSO’s online and print
properties, along with CSO Executive Programs, provide security
professionals in the public and private sectors with a keen under-
standing of how to develop and implement successful strategies
to secure business assets.

In addition to CIO and CSO, our executive titles include CEO
(Pakistan, Poland); CEO & CIO (China); CFOWorld (Australia,
Czech Republic, Germany, Sweden); CMO (Pakistan) and CXO
(Portugal).

CIO: The Numbers



Network World
Produced in 18 countries, Network World is considered the
Network World:
Audience:
- Network Managers
premier provider of information, intelligence and insight for - Network IT Executives
network and IT professionals. Product reviews and in-depth - Specialists within the
communications industry
technical studies help guide purchasing decisions, while how-
to guides and exclusive interviews offer visionary strategies Editorial:
and real solutions. In many countries, Network World is the - Provides information,
intelligence and insight for
only source of network knowledge, helping network leaders
network and IT executives
design, deploy and manage the infrastructure and strategic - Delivers news, opinion and
applications driving business success. analytical tools for key deci-
sion makers who architect,
deploy and manage business
Focused on delivering news, opinions and analytical tools to solutions
the professionals who architect, deploy and manage business
solutions, Network World reaches a unique and powerful
Network World: The Numbers
combination of audiences online, in print and through events.
These audiences are key decision makers in any organization,
responsible for enterprise-wide technology initiatives that
meet ever-evolving business needs.



Channel World:
Channel World
Audience: Published in 19 countries, IDG’s Channel World is the busi-
- Resellers ness information source for channel professionals, including
- VARs
value-added resellers, system integrators, independent soft-
- Distributors
- System Integrators ware vendors and distributors. Approximately two-thirds of
- System Houses all computer and peripheral sales go through indirect distri-
- Assemblers
bution channels, so these IT insiders turn to Channel World
- OEMs
- Computer Dealers for industry-specific news, sales strategies, market analysis
and inside information.
Editorial:
- Company and product news
- Information on manufacturers Channel World’s credible and timely coverage keeps readers
and the channel market up to date on relevant policy, corporate and product news
- Mergers and acquisitions news
while serving as an independent venue for resellers and sup-
- Case studies
- Practical business information pliers to share information. In addition to Channel World,
- Business intelligence IDG’s channel titles include Australian Reseller News, Chan-
- IT management
nelPartner (Germany), Computer Dealer News (Canada),
- CRM & ERP
ComputerPartner (Austria), ComputerPartnerWorld (Chi-
na), Dealer World (Spain), Distributique (France), IT Partner
(Poland), Reseller News (New Zealand) and Reseller World
(Middle East).

Channel World: The Numbers



InfoWorld
Techworld
TecChannel
This global network of websites, magazines and events helps InfoWorld/Techworld/TecChannel:
IT professionals in seven countries stay one step ahead in the Audience:
- IT Managers
adoption of new technologies. With independent product
- IT Professionals with IT decision-making capabilities
reviews, how-to guides, up-to-date news and feature stories,
these media brands offer a way to scan for and evaluate new Editorial:
- Technology
technologies for strategic business advantage.
- Security
- Network
The InfoWorld, Techworld and TecChannel core audience - Servers
- Communications
is made up of high-level IT decision makers in both large
- Technology developments
enterprises and small- to medium-sized businesses. These
specialists drive the adoption of emerging technologies and InfoWorld/Techworld/TecChannel: The Numbers
solutions for their organizations, implementing and running Total Worldwide Impressions: 9,196,331
enterprise-wide systems. Total Worldwide Unique Visitors: 2,147,287
Total Worldwide Print Readership: 136,500
Readers rely on these brands to evaluate the readiness and
practical implications of new products, solutions and strat-
egies. With the straightforward goal of making technology
managers’ jobs easier, editorial coverage and online peer
forums help this audience integrate technological advances
into the IT ecosystem for real business value.

22 IDG 2011 WORLDWIDE BRANDS


GamePro
GameStar
GamePro/GameStar: Pioneers in gaming media for 20 years, GamePro and Game-
Audience: Star produce online, print, social media and in-store prod-
- Gaming Enthusiasts
- Gaming Professionals
ucts that engage, connect, entertain and inform gamers in 13
- Early Adopters of Consumer countries. From the über game enthusiast to the mainstream
Electronics consumer, IDG’s games brands deliver superior, approachable

Editorial: editorial coverage that focuses on the fun factor in gaming.
- Industry trends
- News As progressive and integrated media brands, GamePro and
- Gaming hardware
- Game cheats and codes
GameStar continue to evolve to meet the needs of discerning
video game enthusiasts. By pairing online and print properties,
IDG is able to deliver content to readers in ways that are opti-
mized to each medium; online content is updated throughout
each day, and the community is engaged constantly through
social media updates on Facebook and Twitter. The print
product is positioned as a premium environment where prod-
ucts can be showcased for discerning readers who wish to dig
deeper into topics before turning to the online community for
further discussion.

GamePro/GameStar: The Numbers



Macworld
Serving in excess of one million Apple and Mac profes- Macworld:
sionals and enthusiasts each month, Macworld reaches Audience:
- Mac Professionals
a brand-loyal audience in 11 countries at pivotal points
- Early Adopters
in the buying process. With unmatched purchasing in- - Technology Enthusiasts
fluence, these enthusiasts turn to Macworld for breaking - End Users
- Consumers
news, comprehensive analysis and solutions-oriented fea-
tures, as well as objective product reviews of Apple and Editorial:
third-party products. - Breaking news, comprehensive analysis
and solutions-oriented features
- Forums
Macworld’s websites are the leading independent online - Blogs
source for the Apple market, incorporating forums, blogs, - Podcasts
- Tips and tricks library
podcasts, and a constantly updated library of tips and
tricks. By keeping readers up to date on Mac, iPod, iPhone
and iPad technologies, Macworld seeks to enhance per-
sonal productivity within the Apple community, making
it the top choice for Apple lovers.

Macworld: The Numbers



PCWorld
PCWorld is the most widely read IT publication in the world,
with a presence in more than 54 countries. For over 25 years,
PCWorld has reported on the cutting edge of technology,
garnering an audience of tech buyers from small to medium
enterprises, as well as consumers who integrate technology
at work and home. Reaching buyers of electronic products
in all sectors, PCWorld’s core audience consists of computer
and technology enthusiasts, IT decision makers and digital
lifestyle trendsetters.

From computers that take up rooms to computers that rest
on your palm, PCWorld editors have identified and defined
digital trends before they emerge. PCWorld Labs test thou-
sands of products, ensuring that readers receive the most
reliable and accurate data, while advertisers and partners
rest assured that they’re reaching a well-informed audience.
Whether in print or online, this audience has come to trust
PCWorld’s independent product reviews, rankings and ex-
pert advice to help guide their computer and consumer elec-
tronics purchasing decisions.

PCWorld: The Numbers

PCWorld:
Audience:
- IT Professionals
- Early Adopters
- Technology Enthusiasts
- Brand Specifiers
- SME Decision Makers
- End Users
- Consumers

Editorial:
- Current news on products and technologies
- Exclusive expert tips across all areas of technology,
PCs and the Internet
- Product tests and buying advice across all product
groups relating to PCs, the Internet and consumer
electronics


IDG Events

IDG Events
IDG is recognized worldwide as a leader in Face-to-face interaction continues to have significant value and
exhibition management, producing more
importance when it comes to delivering on a company’s market-
than 700 globally branded conferences and
events in 55 countries.
ing plan. IDG is the leading producer of tradeshows for profes-
sionals and consumers seeking world-class education, relation-
IDG has the world’s most comprehensive
ships and access to industry-leading technology products and
portfolio of technology focused tradeshows,
conferences and events. From platform-
services.
specific events, such as Macworld 2011,
to events for specific technologies, such as
Managed locally, each IDG-produced event is designed to meet
the IDG/IDC Cloud Leadership Forum, IDG
events meet the ever-changing needs of
the needs of its own audience.
technology professionals across a wide range
of industries and disciplines. • Each year, more than 500,000 people attend ComNet
Shenzhen, the largest and most influential exhibition in
China about technology and technical achievements.

• The annual Vietnam Computer Electronics World Expo
is the only IT show in Vietnam, attracting an average of
250,000 visitors over the course of four days.

• E3 Expo is the world’s premiere trade show for the
global computer and video game industry, generating
billions of media impressions, hundreds of millions of
dollars in sales, and serving as the annual launching pad
for the industry’s groundbreaking new products.

• Zoom.experience is the largest event in the Netherlands
for digital imaging, with a clear focus on practice, fun
and education.

Expos such as these create thousands of opportunities to capture
highly targeted leads, serving as cost-effective and efficient mar-
keting tools for companies to connect with their core audiences.



When technology decision
makers need to make
business connections,
they turn to IDG.
IDG is world renowned for possessing a wealth of informa-
tion and perspective on technology that no other company
can match. By tapping into its vast talent pool of analysts,
editors, content developers, sales teams and event produc-
ers, IDG has the ability to create unique, high-value execu-
tive conferences and events worldwide.

IT executives continue to rate their peers as an impor-
tant source of information on new technologies. IDG-
and IDC-branded conferences provide attendees with an
outstanding environment for idea exchange and the op-
portunity to engage in lively and informative discussions
with other senior IT executives and IT solutions providers.
Since IDG’s brands are synonymous with quality and integ-
rity, our conferences attract high-profile and highly quali-
fied IT executives.

For sponsors and marketers, IDG and IDC executive events
are ideal relationship-building opportunities, with poten-
tial and current customers actively seeking solutions to
their business and technology challenges. From large for-
mat events like CIO 100 to small roundtables restricted to a
dozen people in the channel community, IDG’s and IDC’s
robust event portfolios provide IT marketers with countless
opportunities to reach their target audiences.

Both IDG and IDC offer custom and single-sponsor, invi-
tation-only events that provide marketers with invaluable
face time with small groups of senior technologists and
business decision makers responsible for influencing, eval-
uating, and purchasing technology solutions and products.
By providing an agenda that facilitates interaction with
attendees, we enable event sponsors to generate leads and
brand awareness among senior-level audiences with pur-
chasing authority.

At IDG and IDC, our goal is to create exceptionally valu-
able event experiences that are ideal for building dynamic
— and profitable — business relationships.


Category Leaders

IDG: Worldwide
Category Leadership
Executives
“Pat McGovern has combined his “Services and products that provide
belief in the power of technology with effective results, and which
his vast knowledge of publishing to demonstrate commercial success in
create a powerhouse company that is the digital publishing arena.”
a leading global provider of news, —Association of Online Publishers announcing finalists
for its annual awards program, including IDG U.K.
information and research about
information technology.” “Creativity, innovation and excellence
—Magazine Publishers of America and American
Society of Magazine Editors honoring Patrick J.
in the Pakistan Information and
McGovern (Chairman, IDG) with a Lifetime Communication Technologies sector.”
Achievement Award —Pakistan Software Houses Association for IT &
ITES on winners of its annual ICT Awards,
including CIO Pakistan
“One of those rare B2B executives
who saw the Internet coming.”
—min inducting Bob Carrigan (CEO, IDG
Communications) into its Digital Hall of Fame
Journalists
“He seems to never sleep, an admirable
“[His] constant quest to drive quality in a wire reporter, and tends
customer value has resulted in not to sensationalize.”
—SANS Institute naming Robert McMillan
numerous innovations.” (Correspondent, IDG News Service) as one
—min inducting Michael Friedenberg (President of Top-20 Cyber Security Journalists
& CEO, IDG Enterprise) into its Sales Executive
Hall of Fame
“The winner has… harnessed the
opportunities of the Web to report
“[One of] the most forward-thinking
beyond the average news articles.”
and creative publishing executives —Association of Danish Interactive Media presenting
of the year.” Kristian Hansen (Journalist, Computerworld
—Media Business honoring Matthew Yorke (President, Denmark) the top prize for online journalism
IDG Strategic Marketing Services) at the annual
Innovators Awards “Leading the way in international
business reporting on Africa.”
Brands —Diageo Africa announcing finalists for the Business
Reporting 2010 Awards, including Zachary Ochieng
“Among the few venues where large (Managing Editor, CIO East Africa)
audiences of executives can be
aggregated under a single umbrella.”
—BtoB on its Media Power 50 list, which includes CIO,
Computerworld and Network World


IDG Offices
Asia/Pacific Philippines Greece Latin America North America
IDC Philippines IDC Greece
Australia +632-889-70-61 +30-210-74-73-674 Argentina Canada
IDC Australia Media G8way Corporation IT Publications Hellas, Itd. IDC Argentina IDC Canada
+61-2-9922-5300 +63-2-812-8401 +30-210-6688-040 +54-11-4590-2254 +1-416-369-0033
IDG Communications Pty. Ltd. IT World Canada, Inc.
+61-2-9439-5133 Singapore Hungary Brazil +1-416-290-0240
Niche Media Pty. Ltd. Fairfax Business Media PTE LTD IDC Hungary IDC Brazil
+61-3-9525-5566 +65-6339-9382 +36-1-473-2370 +55-11-5508-3400 United States
IDC Asia/Pacific IDG Hungary Kft. Now! Digital Business Ltda
+65-6226-0330 +36-1-577-4300 +55-11-3049-2000 Connell Communications
Bangladesh +1-603-924-7271
Information Services South Korea Ireland Chile
CIO Communications Inc. IDC Ireland GamePro Media
Network, Ltd. IDC Chile
+82-2-2632-7561 +353-1-294-7785 +1-415-243-4112
+880-2-832-2785 +56-2-370-2955
Hi-Tech Information IDC
Cambodia +82-2-325-7300 Italy Colombia +1-508-872-8200
IDG Cambodia IDC Korea IDC Italy IDC Columbia
+855-23-213-638 +82-2-551-4380 +39-02-284-571 +571-691-4356 IDC Energy Insights
IDG Korea Nuov@Periodici Italia Srl Inviarco Ltda. +1-508-935-4400
Hong Kong +82-2-558-6950 +39-02-580-381 +57-1-680-0399
IDC Asia/Pacific IDC Financial Insights
+852-2530-3831 Taiwan Kosovo Ecuador +1-508-620-5533
Questex Asia Limited Flag Information Co., LTD ITBM Group Ediworld, S.A.
+886-2-2321-4335 +381-38-225-952 IDC Government Insights
+852-2559-2772 +593-22-430-560
IDC Taiwan +1-703-485-8300
India +886-2-8780-6818 Netherlands Mexico IDC Health Insights
IDC Center for Consultancy IDC Benelux Ediworld S.A. de C.V. +1-508-935-4445
and Research Thailand +31-20-669-2721 +52-55-543-6821
+91-80-6699-1000 IDC Research (Thailand) Co. Ltd. IDG Netherlands IDC Mexico IDC Insights Research
IDC India Ltd. +66-2-651-5585 +31-23-546-1111 +52-55-5010-1400 +1-508-872-8200
+91-124-482-2222 The Aspirers Group
IDG Media Private Limited +66-2-440-0330 Norway Peru IDC Manufacturing Insights
+91-80-3053-0300 IDG Magazines Norge AS Empresa Editora El Comercio S.A. +1-508-988-7900
Vietnam +47-22-05-30-00 +51-1-311-6500
Hochiminh City Department for IDC Retail Insights
Indonesia IDC Peru +1-508-395-4490
IDC Indonesia Sciences & Technology Poland +51-1-712-0250
+62-21-520-3496 +848-8-3930-4324 IDC Poland Saya Communicaciones S.A.C. IDG Communications, Inc.
Megindo Tunggal Sejahtera Ltd IDC Vietnam +48-22-548-40-50 +51-1-242-5770 +1-508-875-5000
+62-22-421-6657 +84-8-3812-0061 IDG Poland S.A.
IDG Vietnam & Indochina +48-22-321-78-00 Venezuela IDG Connect
Japan +848-8-120-0615 IDC Venezuela +1-508-988-7602
IDC Japan Portugal +58-212-945-2314
+81-3-3556-4760 IDC Portugal Vantic IDG Enterprise
IDG Japan, Inc. Europe +351-21-723-06-22 +58-212-416-9144 +1-508-875-5000
+81-3-5800-3111 Workmedia - Comunicacão, S.A.
Austria +351-2-1041-03-00 IDG List Services
IDG World Expo Japan +1-888-IDG-LIST (US only)
+81-3-5800-4831 IDC Central Europe GmbH Middle East/Africa
(Austria) Romania IDG Research Services Group
Kazakhstan +43-1-526-73-28 IDC Romania Ghana +1-508-766-5601
IDC Kazakhstan Info Technologie Verlag GmbH +40-21-411-56-14 Techgov Ghana Limited
+7-727-267-2449 +43-1-523-05-08-0 IDG Communications Publishing +233-244-2868-090 IDG Strategic Marketing Services
IT Publishing, Ltd. Group SRL +1-508-875-5000
+7-727-3823-284 Belgium +40-21-314-41-20 Iran
Best Of Publishing Publications, Manufacturing, & IDG Syndication and Networks
Malaysia +32-2-349-35-50 Russia Trading Companies Group +1-212-616-2945
IDC Asia/Pacific IDC Russia/CIS +98-21-2207-3811
Bulgaria +7-495-661-61-66 IDG World Expo
+60-3-2163-3715
ICT Media Open Systems Publications +1-508-879-0500
IDC Malaysia Israel
+60-3-2163-3715 +359-2-400-1111 +7-495-725-47-80/81 IDC Israel Infoworld Media Group, Inc.
Fairfax Business Media Sdn Bhd IDC Bulgaria +972-3-687-1727 +1-415-243-4344
+60-3-7804-3692 +359-2-969-3055 Serbia and Montenegro The Marker
IDC Adriatics +972-3-513-3613 Macworld/PC World
Myanmar Croatia +381-11-2129-040 +1-415-243-0500
Today Publishing House Ltd. IDC Adriatics Mikro Knjiga Publishing Company Kenya
+95-1-507-385 +385-1304-0050 +381-11-3055-010 African eDevelopment The Hispanic American
Resource Centre Publishing Group
New Zealand Czech Republic Slovenia +254-20-374-1646/7 +1-305-406-1747
Fairfax Business Group IDC Central and Eastern Europe IDC Slovenia
+64-9-909-6800 and Middle East/Africa +386-1-421-0140 IDC East Africa/IDC Kenya
IDC New Zealand +420-2-2142-3140 +254-20-444-1355/56
+64-9-377-0370 IDG Czech, a.s. Spain IDG Global Solutions
+420-257-088-111 IDC Spain Morocco
+34-91-787-2150 IDC North Africa
Pakistan
OMAG Enterprise Denmark IDG Communications, S.A. +212-520-225-800 Asia/Pacific
+92-21-568-6368 IDC Nordic +34-91-349-6600
Rasala Publications Group +45-39-16-2222 Nigeria Japan
IDG Danmark A/S Sweden +234-1-891-0078 IDG Global Solutions Japan
+92-21-588-8341
+45-77-300-300 IDC Nordic (Sweden) +81-3-3523-2600
People’s Republic of China +46-8-444-15-90 South Africa
Finland IDG Sweden AB IDC South Africa Taiwan
Beijing Dongxiao International
Talentum Media Oy +46-8-453-60-00 +27-11-517-3240 IDG Global Solutions Taiwan
Technical Information
Consulting Co., Ltd. +358-204-42-40 +886-2-2503-6226
+86-10-5888-2817 Switzerland United Arab Emirates
France IDG Communications AG CPI
China Computerworld ComparHaut SARL +41-44-387-4444 +971-4-391-2741
Publishing and Service Co. +33-1-6928-7185 IDC Middle East/Africa Europe
+86-10-6813-0909 IDC France Turkey +971-4-391-2741
+33-1-56-26-26-72 Dunya Aktüel Basin United Kingdom
Computer PartnerWorld IT News Info Yayin Tic. San. AS IDG Global Solutions - EMEA
+86-10-6642-2050 +33-1-4197-0202 +90-216-681-18-00 +44-1784-210-210
Electronic Products China Germany IDC Turkey Germany
+86-10-8216-8259 IDC Germany (Frankfurt Office) +90-212-356-02-82 IDG Global Solutions - EMEA
Gamestar +49-69-90-50-20 +49-89-36086-116
+86-10-6642-2920
Ukraine
IDC Germany (Munich Office) IDC Ukraine
Guangdong Pacific Technology +49-89-36086-9107 +380-44-502-64-73 North America
Venture Co., Ltd. IDG Business Media GmbH
+86-20-8737-7435 United Kingdom United States
+49-89-360-86-0 IDC U.K. IDG Global Solutions
IDC China IDG Communications Media AG +44-20-8987-7100 +1-508-875-5000
+86-10-8391-7777 +49-89-360-86-0 IDG Communications UK, Ltd.
+44-20-7756-2800
IDG China Co., Ltd. IDG Entertainment Media GmbH IDG Connect Europe
+86-10-6526-6655 +49-89-360-86-0 +44-1784-210-210
IDG World Expo China IDG Magazine Media GmbH
+86-10-6642-2158 +49-89-360-86-0
IDG TechNetwork GmbH
+49-89-360-86-0

IDG Worldwide Overview

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