Komli Presentation at Web Wednesday in Bangkok, Thailand 18th July 2012

1. Web Wednesday Thailand
Bangkok, 18th July 2012

2. The Next Billion Dollar Markets in Asia
Estimated Growth in Online Size of online ad
Advertising 2008 - 2012 markets (US$ millions)
50% $4,500
45% $4,000
40%
$3,500
35%
$3,000
30%
$2,500
25%
$2,000
20%
15% $1,500
10% $1,000
5% $500
0% $-
Europe North Asia SEA India
America
AU, IN & SEA CN & ME
SEA and India are reaching their tipping point as markets.
Each one will represent a billion dollar opportunity within
the next 5 years.
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3. Why South-East Asia?
• SEA Population: 538.1m
Online Population: 137.4m (25.5%)
• SEA’s online advertising market is growing 30-40%
per year, which makes it one of the fastest
growing markets in APAC
• Combined digital advertising market size today is
approx $250-300m
• Interesting facts: Internet Audience 15+ accessing Internet from Home / Work
Source: comScore Media Metrix, January 2011
– Online usage in SEA is exploding: 3 out of top 10
markets by % reach for Facebook are in SEA
(Philippines, Malaysia, Indonesia)
– Aggressive adoption of broadband across SEA
(Singapore is already a leader)
– BRICI is the new BRIC – Indonesia today is very
similar to India 2 years ago, with similar market
dynamics at play
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4. Thailand is among the 3 fastest growing markets in SEA
Estimated Estimated
Nominal GDP
Digital Adv. Annual Population
Country per Capita
Market Size Growth Rate (Mn)
(USD)
(2012, USD Mn) (%)
Singapore $80-90 20-25% 5 $49,271
Indonesia $50-60 > 50% 237 $3,509
Thailand $40-50 40-50% 65 $5,394
Philippines $20 30-40% 92 $2,223
Malaysia $30 30-40% 28 $9,700
Vietnam $17 30-40% 88 $1,374
Annual growth rate compares favourably with
Asian giants India and China
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5. A bit about Komli
Komli has grown over 100% each year since inception
Komli Team-400
Komli Team-128
2012
2011
• Launched
Komli Team-51 • Acquired Aktiv Play, Komli’s
2010 Digital in SEA video offering
• Acquired Post • Acquired • Acquired
Komli Team-20 Click in Zestadz in Admax, makin
Australia India, adding g Komli the
Dec 2008 mobile largest
• Prashant • Acquired Indoor capabilities independent
Mehta Media in UK digital media
joined • Partnered with company in
Komli from Jivox, enhancin Asia Pacific
Oct 2006 Yahoo!, wh g video
• Komli ere he ran capabilities
Media was emerging
born markets
• Launched RTB
performance ad
platform and
Komli Labs 5

6. Asia Pacific’s #1 success story
100% We are growing at over
100% annually, since
inception.
150M+
Audience reach in Asia Pacific.
Wealth of knowledge and
experience. 4,600 800+
2,000
Campaigns delivered in 2011.
High quality
websites, including
exclusive representation
Premium advertisers
serviced.
50
of
Voted by BusinessWeek
5
Facebook & MSN.
Acquisitions in Asia
as one of the World’s Top
in the last 18 months
50 Technology Start-ups.
6 6

7. Why Admax?
Admax Network’s Key Asset Evaluation:
– Revenues and market footprint: Admax has the strongest
advertiser and publisher relationships in the market,
highest reach (~63%) among all ad networks in SEA
– Team: Admax has the strongest operating team in the
region
– Culture: Very strong cultural alignment between Admax
and Komli
– Technology: Admax is one of the few media networks with
a customized ad serving platform
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8. Thank You