CDB Intro Deck_Media_Jan 2024.pdf

1. Catcha Digital Berhad
KLSE:CATCHA
Building the leading Digital Group in Southeast Asia
Jan 2024

2. Our Backer – Catcha Group

3. 3
Founded in 1999, Catcha Group is an experienced and multiple proven builder of great public companies.
Our strategy is to identify a category ripe for consolidation and bring together great entrepreneurs to
continue building as part of a bigger group.
Acquired for US$200m
by Carsome
Acquired for c.$750m
by REA Group
Current Mkt. Cap: US$400m1
Acquired by
Catcha Digital is backed by Catcha Group, bringing 25 years of track record in consolidating and
scaling digital companies globally
1 Market capitalization as of 31 December 2021 | FX rate AUD/USD: 0.74
Select portfolio companies
>US$2bn 6 IPOs >100 20+
Years of enabling
disruptive businesses
Value creation since
inception across
portfolio
Completed corporate
transactions
completed
Raised US$300m in Feb 2021
to select portfolio companies

4. Incredible global
relationships with some
of the World’s biggest
investors, strategics,
sovereign wealth funds
and institutions
Deep experience in
consolidating
fragmented industries
to turn our portfolio
companies into market
leaders
4
Catcha Group’s highlights
Leading active investors,
with outstanding track
record of identifying
and backing winning
companies and
entrepreneurs
Multi-decade history
with working with
great entrepreneurs to
field their expansion as
we consolidate the
category
✓
✓
✓
✓

5. 5
Operating case study: Creating the leading online real estate group in SEA
Source: Company filings, Company press release; iProperty Group acquired for A$751m (converted at AUD/MYR 3.05)
• Investment by SeLoger, an Axel
Springer subsidiary
Catcha founded
iProperty Group
IPO on ASX
REA Group acquires
iProperty at a
valuation of RM2.3bn
• 4.0m monthly
unique visits
• Acquired 2 portals
in Thailand
• 3.5m monthly
unique visits
• EBITDA profitability in
3/5 countries
• Acquired competitor site
in HK
• Investment by REA Group
(ASX: REA), a News Corp
subsidiary
• 1.6m monthly
unique visits
• Acquired property expo
business in Hong Kong
• Acquired property expo business in
Hong Kong
• Acquired portals in
Singapore & Malaysia
• Acquired property expo
in Malaysia/Singapore
• Acquired property portal
in Hong Kong
• Mobile focused
strategy pivot
• Acquired portal in Macau
2008 2011 2012 2013 2014 2015
2007 2010
30,000%
increase in Mkt. Cap
from IPO

6. 6
Operating case study: Creating the leading online automotive group in SEA
Source: Company filings, Company press release
Note: MY: Malaysia, ID: Indonesia, TH: Thailand; monthly unique visits data include unique visits to all iCar sites; iCar Asia acquired for US$200m (converted at USD/MYR 4.45)
Catcha founded
iCar Asia
IPO on ASX
Carsome completes the
acquisition of iCar Asia for a
purchase price of RM890m
• Acquired Carmudi
Indonesia (#2 auto
classifieds in ID)
• 7.5m monthly
unique visits
• New CEO – Hamish
Stone coming from
eBay & GumTree
• Acquired one2car (#1
auto classifieds in TH)
• 4.1m monthly unique
visits
• Acquired Live Life Drive
(leading auto content site in
MY)
• Acquired Thaicar (#2 auto
classifieds in TH)
• Carsales (ASX: CAR) acquired a
20% strategic stake
• Acquired Carlist (#1
auto classifieds in
MY), Mobil123 (#1
auto classifieds in ID)
& Autospinn (leading
auto content site in
TH)
• 12m monthly unique
visits
• Introduced C2B car
auction platform
2012
10,000%
increase from Mkt.
Cap at IPO
2013 2014 2016 2018 2019 2020 2022
2021
• Non-binding takeover
offer from Autohome
(NYSE: ATHM), the largest
automotive platform in
China
• Carsome outbids
Autohome and
placed a non-
binding takeover
offer for iCar Asia to
create the largest
digital automotive
group in SE Asia

7. Overview of Catcha Digital Bhd

8. 8
We do it by building, growing and scaling leading digital companies in SEA
PHASE 1
We build and grow digital
companies, i.e. iMedia
PHASE 2
We invest in, acquire and scale
great entrepreneur-led digital and
software businesses to benefit
from scale and strengthen our
product suite
PHASE 3
To go regional once Malaysian
market is dominated, replicating
Catcha’s success in regional
expansion seen in iProperty & iCar
Asia
We are here now…
✓
Build
Grow
Scale
✓
(KLSE: Catcha)

9. 9
iMedia has grown tremendously through organic & inorganic levers since its launch
in July 2020
EBITDA means earnings (net profit) before interest, taxes, depreciation, and amortization, PAT means profit after tax, CAGR means compounded annual growth rate.
Historical Revenue Historical EBITDA Historical PAT Historical EBITDA and PAT Margin
~4x Revenue Growth
~93% CAGR
in FY20-22
~7x EBITDA Growth
~165% CAGR
in FY20-22
~7.7x PAT Growth
~177% CAGR
in FY20-22
EBITDA Margin expanded
from 20% to 36%
PAT Margin expanded from
12% to 26%
Remarkable value creation in 2020-2023
✓ Tremendous growth despite Covid challenges since launch in July 2020
✓ One of the few digital companies in SE Asia to be profitable since launch
RM8.09m
RM22.75m
RM30.17m
RM23.14m
FY20 FY21 FY22 9M23
RM1.00m
RM4.51m
RM7.68m
RM6.11m
FY20 FY21 FY22 9M23
RM1.59m
RM6.80m
RM11.20m
RM8.37m
FY20 FY21 FY22 9M23
20%
30%
37% 36%
12%
20%
25% 26%
FY20 FY21 FY22 9M23
EBITDA Margin
PAT Margin

10. 10
Now reaching half of Malaysians across all demographics every month
Includes brands represented but not owned by iMedia
17.6m
Visit our websites on a monthly
basis
people
Social audience on Facebook,
Instagram and Tiktok combined
14.6m
followers
Wide audience coverage split by
language, age and gender
3
Languages
(Malay, English,
Chinese)

11. 11
We continuously expand iMedia organically & inorganically to strengthen its one-
stop digital media offerings
Digital Media
Brand Owners
(Customers)
and many
more…
Influencer
Marketing
Digital Agency (Creative + Performance)
Digital Out-Of-Home
Experiential
Marketing
To enjoy a
comprehensive
and integrated
suite of digital
media
solutions
Customer
deals with
only one
party, i.e.
iMedia
Incubated in-house in 2022
Acquired these 13 digital media brands
Sales representation for leading news and lifestyle sites
Acquisition LOI Signed
Build – 1st screen is under construction (Jalan Tun Razak)
Partner – Glenmarie, Federal Highway, LDP, Penang
Autocity
To continue build, partner & acquire
To grow via M&A /
JV; several targets
identified
Acquisition LOI Signed

12. 12
Why sell or partner with us?
You get to cash out or receive
the capital and expertise
needed to successfully carry on
your legacy.
You have the flexibility to stay
on, transition out over time, or
exit today.
You get quick decisions as we
work to evaluate your business
and execute right away.
You can be confident that we’ll
retain your culture—for your
team, and your customers.
You can trust us to have honest,
confidential conversations and
make transparent decisions.
You get access to resources that
can help take your business to
the next level; via regional
expansion or further M&A
You are part of a family of
entrepreneurs doing similar
things; sharing tips and ideas
You and your team get access to
training and development
opportunities and competitive
benefits.

13. Testimonials from Former Owners

14. 14
Former Owner’s Testimonials at iProperty & iMedia Group: Life-changing event,
lasting relationships & tremendous value creation
Joshua Wong
Founder of iProperty Malaysia
"We sold our company to Catcha and Patrick in
2007 and joined in the founding of iProperty and
the IPO. It was a 10 year journey that was
incredible. Our company went from 1 country to 5
countries and we were a core part of the
management team and important shareholders. It
was a life changing event for us.”
-RM311k
RM906k
FY20 FY22
PAT
At acquisition Post-acquisition
4x
turnaround
Shahzeeq Shahren
CEO & Co-Founder of Nara Media
“iMedia acquired a majority stake in Nara Media in
2020. We’ve seen tremendous growth post-
investment, financially and from a resource
perspective. We now have access to iMedia’s
resources, especially its sales team, ad
operations & finance. While acquisitions may just
sound like a monetary agenda, in this case it is
beyond that. My ambition prior to this acquisition
was to see the company transcend towards
greater things in the digital space, and I know we
are definitely on the right track.”
Tan Guan Sheng
CEO & Co-Founder of ITTIFY
“ITTIFY has grown and benefitted under the
consolidation of iMedia. We gained access to huge
clientele whom would not be available otherwise
as an independent company. This consolidation
has helped ITTIFY gain tremendous scale
benefits. As part of the media empire, it was able
to bundle its services with the other portfolio
companies to uniquely integrated offerings.
ITTIFY also gained access to high calibre talents
and technology within the iMedia, allowing the
younger colleagues to learn from and grow.”
RM123k
RM643k
FY20 FY22
PAT
At acquisition Post-acquisition
5.2x
Hoi Cheng
Founder of xyzzy
"Selling our event business to Catcha Group and
joining the iProperty family was the greatest thing
that ever happened. We created so much value
together over 2.5 years after the deal, and it was
great fun! We integrated our team into a multi-
lingual, multicultural regional environment. Patrick
and Luke, and the rest of the iProperty
management were great mentors, instilling best
practices in all the companies they run.”
Events

15. Team

16. 16
Catcha Digital has the right team to execute the playbook
iProperty Group acquired for A$751m (converted at AUD/MYR 3.05); iCar Asia acquired for US$200m (converted at USD/MYR 4.45
▪ Co-founded Catcha Group alongside
Luke in 1999
▪ Patrick has taken 6 digital
businesses from startup to IPO,
including iProperty Group –acquired
by REA Group in 2016 for RM2.3b,
and iCar Asia – acquired by Carsome
in 2022 for RM890m
▪ Recipient of numerous awards,
including World Economic Forum
Global Leader of Tomorrow,
Bloomberg Business Week Asia’s
Best Young Entrepreneur, the
Australia Unlimited Global 50 and
Asian Entrepreneur of the Year
Patrick Grove
Chairman & Major
Shareholder
▪ Co-founded Catcha Group alongside
Patrick in 1999
▪ Luke manages the accelerations and
scaling of the Group’s portfolio
companies
▪ Luke has been responsible for
Catcha’s companies’ operations,
growth and corporate finance
matters, where he has completed
>90 corporate exercises including
M&A, capital raisings and IPOs
Luke Elliott
Director & Major
Shareholder
▪ Former CEO & Co-founder of
Instahome, a Malaysian home rental
platform and co-founder of VIP Live,
an Indonesian livestreaming app.
▪ Former Chief of Staff of Catcha
Group where he led sourcing and
execution for multiple strategic
investments and M&A
▪ Former Head of Southeast Asia at
London-based mobile app analytics
company, Reflection.io.
Eric Tan
Group CEO
▪ Led the acquisition of 6 brands
within 6 months for iMedia
▪ He successfully spearheaded the
sale of Rev Asia Holdings to Media
Prima for RM105m in 2017
▪ Former Managing Director of Rev
Asia; led the acquisitions of 10
digital brands and licensing
partnerships with Mashable &
Business Insider during his time at
Rev Asia Group & Media Prima
▪ More than 20 years of experience in
in the media industry in Southeast
Asia
Voon Tze Khay
CEO of iMedia Asia &
substantial shareholder
✓ Helmed by serial entrepreneurs with extensive M&A and operating experience in tech & media sectors
✓ Majority-backed by Catcha Group, a leading tech and media investor with strong track record in private & public capital markets
as well as scaling companies across Southeast Asia, Australia and the US
✓ Team has significant skin in the game to ensure shareholder-management alignment

17. Catcha Digital Berhad
Co-Labs Coworking The Starling Plus, Lot PT297, Level 4 Uptown 7, Jalan SS 21/39,
Damansara Utama, 47400 Petaling Jaya, Selangor
Talk to us:
Eric Tan (CEO): eric@catchagroup.com
Oscar Ong (Investment Manager): oscar@catchagroup.com
For enquiries, please email enquiries@catchadigital.com