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App Store keyword popularity - by App Codes

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App Store keyword popularity - by App Codes

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Description

A few words about our search phrase popularity estimator. For presentations about App Store SEO in general, take a look at our other slideshares.

Transcript

  1. 1. App Store keyword popularity How good is AppCod.es popularity ranking algorithm? or, “why we’re better than Google Adwords Keyword tool” by AppCod.es 31st August 2012
  2. 2. AppCod.es AppCod.es shows you an estimated App Store search query popularity but how confident are we about it?
  3. 3. AppCod.es How else can you estimate the keyword popularity? - common sense ;) - compare it to Google Adwords Keyword tool http://adwords.google.com/o/KeywordTool - compare it to the Chomp App Search analytics http://chomp.com/etc/chomp-charts/jan-2012 - see whether a phrase appears in hints in the App Store
  4. 4. AppCod.es Let’s compare these tools.
  5. 5. AppCod.es Puzzle Games In top search queries in the Chomp’s report
  6. 6. AppCod.es Puzzle Games In top search queries in the Chomp’s report Not so popular according to Google Keywords tool
  7. 7. AppCod.es Puzzle Games In top search queries in the Chomp’s report Not so popular according to Google Keywords tool common sense suggests Chomp is right
  8. 8. AppCod.es our result like Chomp says - a very popular query
  9. 9. AppCod.es Education • not a good search query • too general • people rather look for more specific things
  10. 10. AppCod.es Education • not a good search query • too general • people rather look for more specific things • nevertheless Google shows it high
  11. 11. AppCod.es Education • not a good search query • too general • people probably rather look for more specific things • nevertheless Google shows it high our results for comparison
  12. 12. AppCod.es Education • education less popular than Angry Birds? makes sense. our results for comparison
  13. 13. AppCod.es Reddit • our estimate - ~380k Reddit users have iPhone (5,5M users according to Google Planner * 7% iPhone owners) • Reddit is probably less popular than Chrome, or a flashlight app Google Adwords AppCod.es
  14. 14. AppCod.es A different approach the popularity by AppCod.es how many people downloaded top apps found for a given search query (using Xyologic data)
  15. 15. AppCod.es We’re not perfect
  16. 16. AppCod.es We’re not perfect • some of our data sources are >1 month old, so if a query is very fresh, we’ll display a lower rank • some of the queries are missing from the database. if we show “-”, it probably means the query is unpopular, but in rare cases we just have no data • a difference of 20 in hotness may be a statistical error (i.e. if one phrase is 40, and another is 50, we really don’t know which one is more popular)
  17. 17. AppCod.es Keep in mind - the phrase popularity is still an experimental feature - it’s better to rank top5 in the not-so-popular phrases, than rank top15 in the most popular ones - iterate, iterate, iterate. with every update remove the worst performing phrases and try some new ones. if it’s possible, ask users how they find your app.
  18. 18. AppCod.es If you have some interesting data points, data sources, or have some feedback regarding the algorithm - let us know. support@appcod.es AppCod.es The Swiss Army Knife for App Store Optimization

Editor's Notes

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  • Description

    A few words about our search phrase popularity estimator. For presentations about App Store SEO in general, take a look at our other slideshares.

    Transcript

    1. 1. App Store keyword popularity How good is AppCod.es popularity ranking algorithm? or, “why we’re better than Google Adwords Keyword tool” by AppCod.es 31st August 2012
    2. 2. AppCod.es AppCod.es shows you an estimated App Store search query popularity but how confident are we about it?
    3. 3. AppCod.es How else can you estimate the keyword popularity? - common sense ;) - compare it to Google Adwords Keyword tool http://adwords.google.com/o/KeywordTool - compare it to the Chomp App Search analytics http://chomp.com/etc/chomp-charts/jan-2012 - see whether a phrase appears in hints in the App Store
    4. 4. AppCod.es Let’s compare these tools.
    5. 5. AppCod.es Puzzle Games In top search queries in the Chomp’s report
    6. 6. AppCod.es Puzzle Games In top search queries in the Chomp’s report Not so popular according to Google Keywords tool
    7. 7. AppCod.es Puzzle Games In top search queries in the Chomp’s report Not so popular according to Google Keywords tool common sense suggests Chomp is right
    8. 8. AppCod.es our result like Chomp says - a very popular query
    9. 9. AppCod.es Education • not a good search query • too general • people rather look for more specific things
    10. 10. AppCod.es Education • not a good search query • too general • people rather look for more specific things • nevertheless Google shows it high
    11. 11. AppCod.es Education • not a good search query • too general • people probably rather look for more specific things • nevertheless Google shows it high our results for comparison
    12. 12. AppCod.es Education • education less popular than Angry Birds? makes sense. our results for comparison
    13. 13. AppCod.es Reddit • our estimate - ~380k Reddit users have iPhone (5,5M users according to Google Planner * 7% iPhone owners) • Reddit is probably less popular than Chrome, or a flashlight app Google Adwords AppCod.es
    14. 14. AppCod.es A different approach the popularity by AppCod.es how many people downloaded top apps found for a given search query (using Xyologic data)
    15. 15. AppCod.es We’re not perfect
    16. 16. AppCod.es We’re not perfect • some of our data sources are >1 month old, so if a query is very fresh, we’ll display a lower rank • some of the queries are missing from the database. if we show “-”, it probably means the query is unpopular, but in rare cases we just have no data • a difference of 20 in hotness may be a statistical error (i.e. if one phrase is 40, and another is 50, we really don’t know which one is more popular)
    17. 17. AppCod.es Keep in mind - the phrase popularity is still an experimental feature - it’s better to rank top5 in the not-so-popular phrases, than rank top15 in the most popular ones - iterate, iterate, iterate. with every update remove the worst performing phrases and try some new ones. if it’s possible, ask users how they find your app.
    18. 18. AppCod.es If you have some interesting data points, data sources, or have some feedback regarding the algorithm - let us know. support@appcod.es AppCod.es The Swiss Army Knife for App Store Optimization

    Editor's Notes

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