1. APP
+
?
Product
salon

2. Why
App?
now
Content
=
Commodity
future
Content
=
Differen,ated
-­‐
Roger
McNamee

3. Mone?ze!
Google
37.9
bn.
FB
4.2
bn.
Itunes
6
bn.
Hulu
0.4
bn.

4. Apple’s
way
User
experience App
Store
crowd
sourcing Content
engine

5. Mone?ze
from
user’s
content
consump,on
Google
Massive
content
Search
result

6. Mone?ze
from
user’s
content
consump,on
Wolfram
SIRI
Massive
content
Structure
content

7. Mone?ze
from
user’s
content
consump,on
App
store,
facebook
Massive
user
experience Apps

8. Why
purchase?
Content
and
feeling
(UE)

9. Why
app
store?
Mone,ze
from
user’s
UE
consump,on

10. Why
app
store?
Search
engine
vs.
Content
engine

11. Why
app
store?
Feeling
=
hardware
+
“way
of
enjoying”

12. Why
app
store?
App
store
=
future
content
engine

13. Why
app
store?
Crowd
sourcing
=
“ways
of
enjoying
diverse
content”

14. Utopian
app
store?
Google
glass

16. Missing
something?
NO
App
Store!!!

17. Where
is…
Angry
bird!
Weibo!
Dianping!
Xiami!
Douban!

18. The
right
scenario
boring
sad
wai,ng
reading…

19. The
right
scenario
boring
sad
wai,ng
reading…

20. If
you
are
the
app
store
and
got
an
instruc?on
like
So
sad.
So
sad,
some
jazz
plz.
So
sad,
some
wine
plz.
So
sad,
some
ONS
plz.

21. Core
Scenario-­‐App

22. Scenario?
Qiuqiu!

23. Enough?
Apps
and
descrip,on
Apps
analyze
Users
analyze
Goal
=
feeling
+
content

24. Wake
up
• Content-­‐>descrip?on,developer>service
content,
security,
quality,
cpu
consump?on…
• Feeling-­‐>comment,
rate-­‐>experience,
QA,
BBS/SNS…
• Scenario
-­‐>basic
search,
loca?on,
?me,
inten?on,
explorer-­‐>voice
recognize,
ranking…

25. APP+
TRY
TO
SOLVE
• Content
>
descrip,on,
developer
>
service
content,
security,
quality,
cpu
consump?on…
• Feeling
>
comment,
rate
>
experience,
QA,
BBS/SNS…
• Scenario
>
basic
search,
loca?on,
,me,
inten?on,
explorer
>
voice
recognize,
ranking

26. APP+
UI
style

36. We’ve
copied
Apple
App.net
Metro
Billboard
……

37. Index
Recommend
App
list Top
Column Posts User
list
Result
from
App
detail Magazine Post User
other
markets
App
info
Brand
Comment
Sitemap

38. header
(include
search)
Scroll
No
unfold
Switch
by
hover
More
info

39. +
Looking
for
more

40. Spring tab

41. App
Grid
with
AD.

42. App
Grid
with
AD.

44. App
info

45. App
on
desk

46. App
on
desk

47. App
on
desk

48. TOP

49. WHY
TOP
Key
metric 2nd.
metric
3
order 1 +2
4
other
metric

50. We’ve
copied

51. Comment

52. Comment

53. APP+
Server
style

54. all
in
HTTP
API
APP+
Web
server
Wordpress Dev
Market
Editor
Crawler Qiuqiu

55. Members
SELECT
*
FROM
members
WHERE
member.proj='APP+'
ORDER
BY
upper(name)
FIELDS
TERMINATED
BY
','
;
duanxinxin,
dongchenxi,
fengxiaoping,
heyi,
jiangmengjin,
wuzixun,
zhangshibing

56. Utopian
app
store.
Google
glass

58. If you can dream it
you can do it