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ASO Best Practices 2016

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Slides from FxClub M-Summit 2016
http://fxclub.org

Published in: Mobile

ASO Best Practices 2016

  1. 1. ASO Best Practices 2016 Anatoly Sharifulin FxClub M-Summit, May 2016
  2. 2. Anatoly Sharifulin CEO & Co-founder AppFollow.io ASO Expert, Mobile Evangelist 2
  3. 3. ASOAppstore Search Optimization 3
  4. 4. ASOSEO for mobile apps 4
  5. 5. ASO is free app promotionfree 5
  6. 6. No real analytics tool 
 for optimizations Problem 6
  7. 7. ASO recommendations: siliconrus.com/2014/07/aso-ostrovok/ siliconrus.com/2014/10/aso-ostrovok-2/ siliconrus.com/2015/04/aso-3/ slideshare.net/sharifulin/aso-best-practices-2015 slideshare.net/sharifulin/aso-41268143 7
  8. 8. 8 ASO — is a complex and permanent work on app optimization permanent
  9. 9. Be like your customer! ASO Best Practices 2016 9
  10. 10. App Store Path 10
  11. 11. App Store Path
  12. 12. App Store Path
  13. 13. App Store Path
  14. 14. App Store Path
  15. 15. App Store Path
  16. 16. App Store Path
  17. 17. App Store Path
  18. 18. App Store Path
  19. 19. App Store Path
  20. 20. App Store Path
  21. 21. App Store Path
  22. 22. App Store Path
  23. 23. App Store ASO Items 1.Locale of meta data (country + lang) 2.Name vs. Visible Name 3.Keywords 4.Icon 5.Screenshots + Video 6.Description vs. Visible Description 7.Developer Name, In App Purchaces 8.Price, Ratings, Reviews, Category 24
  24. 24. Google Play Path 25
  25. 25. Google Play Path
  26. 26. Google Play Path
  27. 27. Google Play Path
  28. 28. Google Play Path
  29. 29. Google Play Path
  30. 30. Google Play Path
  31. 31. Google Play Path
  32. 32. Google Play Path
  33. 33. Google Play Path
  34. 34. Google Play Path
  35. 35. Google Play ASO Items 1.Locale of meta data (lang, IP!) 2.Name 3.Icon 4.Promo Image or Video 5.Short Description 6.Description 7.Screenshots 8.Price, Ratings, Reviews (Highlights for US), Category 37
  36. 36. Search Visibility
 — Optimization of search queries
 — Optimization positions in the SERPs
 Conversion Rate
 — Optimization of app page 1 2 38 Type of optimizations:
  37. 37. #1 Search Visibility Optimization of search queries 1.Keywords != Search queries 2.Analyze Suggest & Search results 3.Analyze ASO competitors, find keywords 4.Collect all relevant queries & phrases 5.Build Semantic Core 6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo 7.Test, test, test! Repeat! Use Hacks! Test,test, test! 39
  38. 38. #1 Search Visibility Optimization of search queries 1.Keywords != Search queries 2.Analyze Suggest & Search results 3.Analyze ASO competitors, find keywords 4.Collect all relevant queries & phrases 5.Build Semantic Core 6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo 7.Test, test, test! Repeat! Use Hacks! Test,test, test!
  39. 39. #1 Search Visibility Optimization of search queries 1.Keywords != Search queries 2.Analyze Suggest & Search results 3.Analyze ASO competitors, find keywords 4.Collect all relevant queries & phrases 5.Build Semantic Core 6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo 7.Test, test, test! Repeat! Use Hacks! Test,test, test!
  40. 40. #1 Search Visibility Optimization of search queries 1.Keywords != Search queries 2.Analyze Suggest & Search results 3.Analyze ASO competitors, find keywords 4.Collect all relevant queries & phrases 5.Build Semantic Core 6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo 7.Test, test, test! Repeat! Use Hacks! Test,test, test!
  41. 41. #1 Search Visibility Optimization of search queries 1.Keywords != Search queries 2.Analyze Suggest & Search results 3.Analyze ASO competitors, find keywords 4.Collect all relevant queries & phrases 5.Build Semantic Core 6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo 7.Test, test, test! Repeat! Use Hacks! Test,test, test!
  42. 42. #1 Search Visibility Optimization of search queries 1.Keywords != Search queries 2.Analyze Suggest & Search results 3.Analyze ASO competitors, find keywords 4.Collect all relevant queries & phrases 5.Build Semantic Core 6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo 7.Test, test, test! Repeat! Use Hacks! Test,test, test!
  43. 43. #1 Search Visibility Optimization of search queries 1.Keywords != Search queries 2.Analyze Suggest & Search results 3.Analyze ASO competitors, find keywords 4.Collect all relevant queries & phrases 5.Build Semantic Core 6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo 7.Test, test, test! Repeat! Use Hacks! Test,test, test!
  44. 44. #1 Search Visibility Optimization positions in the SERPs 1.Magic with Name, Keywords, Description 2.Incentive search traffic 3.Improve app activities: reviews, ratings, in-app metrics, uninstalls 51
  45. 45. #2 Conversion Rate Optimization of app page 1.Text Optimizations 2.A/B and Split Testing 3.Count of downloads, reviews, ratings 4.Bages! 5.Improve conversion rate by channels & countries 52
  46. 46. 53
  47. 47. 54
  48. 48. P. S. And keep in touch! ASO Best Practices 2016 55
  49. 49. 56
  50. 50. Thank you! Questions? Anatoly Sharifulin fb.me/sharifulin 57

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