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OVAL2009 Final team10 presentation


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Our presentation slide for OVAL 2009 final stage.
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OVAL2009 Final team10 presentation

  1. 1. Artculator Circulate your art! Strategy Concept Communication&Finance
  2. 2. <ul><li>The current situation in worldwide food shortage </li></ul><ul><li>The current situation in worldwide food shortage </li></ul>A. The current situation of folk artists Concept
  3. 4. <ul><li>The current situation in worldwide food shortage </li></ul><ul><li>The current situation in worldwide food shortage </li></ul>A. The current situation of folk artists B. Café and theme restaurants’ demand Folk artists are eager to display their art in my café, and I can attract more customers with these well-designed artworks. — Mr. Yamanaka owner of Café Koguma Concept
  4. 5. Cafés and Theme restaurants Folk artists Upload designs Rent artworks Artculator Create an artwork pool for rent Business Model Concept Artculator Join now Find Artworks How to decorate my restaurant
  5. 6. Café and Theme restaurants Folk Artists Social influence Concept Artculator
  6. 7. Café and Theme restaurants Folk Artists Social Influence Artculator Concept
  7. 8. Folk artists <ul><li>A platform for millions of folk artists to show their talent by circulating around different cafés or restaurants. </li></ul>Concept Artculator
  8. 9. Cafés and Theme restaurants <ul><li>periodically updated </li></ul><ul><li>Low renting fee and good quality of art </li></ul><ul><li>Sorting and recommending functions </li></ul>Concept Artculator
  9. 10. Social influence <ul><li>“ Chasing freedom, Supporting originality” </li></ul><ul><li>Greatly promote citizens’ cultural quality </li></ul>Concept Artculator
  10. 11. Market supply Strategy Market Analysis G P A Not well-designed ebay Demand 2 Low price art Art trade fare Art can only be purchased Art dealer Expensive Demand 3 Change art periodically Demand 1 Well-designed art
  11. 12. Artculator meets c ustomer’s Demand ! Artculator Comparably low price Demand 2 Low price art Artculator Renting service Circulate the art Artculator Well-designed art Demand 1 Well-designed art Demand 3 Change art periodically
  12. 13. Strategy Customer Analysis Fast-food Restaurant Theme Restaurant Road shops Café High–end Restaurant Segmentation Theme Restaurant Café Targeting Positioning We provide art rental service to cafés and theme restaurants. Especially those with good atmosphere and unique taste of art Operation Factory High Price Low Price High Quality Art Dealers Premium Menu Low Quality Artculator ebay Level of restaurants High Low High-end Secondary Target Primary Target Low-end Artistic atmosphere
  13. 14. Strategy SWOT Analysis Strength Weakness <ul><li>Comparably low price </li></ul><ul><li>Well-designed art </li></ul><ul><li>High PR cost </li></ul><ul><li>No market share </li></ul>Opportunity Threat <ul><li>Niche Market </li></ul><ul><li>Restaurants high demand for art </li></ul><ul><li>Folk artists desire to express themselves </li></ul><ul><li>Potential followers </li></ul>
  14. 15. Strategy Action plan
  15. 16. Strategy Action plan Vision Launch globally Expand customer range Provide more service Online Auction Pay to download Premium market
  16. 17. Profit model $Membership fee Profit model Communication&Finance $ Renting Service $Advertisement charge $ Selling charge
  17. 18. Pricing Strategy Penetration Strategy For the first 2 years: Lower price -> Gain market share -> Establish strong customers base For the further development: Rise price for premium art -> Make more profit Communication&Finance
  18. 19. 1 Banner ads on folk artists’ SNS and community Posters in folk art trade fair Scholarship in art school Door to door Direct mail Build alliance with art galleries 2 3 4 5 6 Promotion Communication&Finance
  19. 20. Promotion Effectively increases Artculator ’ s brand awareness! Café owner ebay Artculator Art dealers Where to get art to display in our café ? I heard Artculater is great ! I can rent great art with decent price Communication&Finance
  20. 21. Financial projection BEP Min. Venture capital:$ 583,630 Final profit: $ 115,760 Total profit rate: 20% (from 2 years of investment ) Communication&Finance
  21. 23. Financial projection BEP Communication&Finance Min. Venture capital: $585,350 Final profit: $451,210 Total profit rate: 77% (from 2 years of investment)
  22. 25. <ul><li>Thank you! </li></ul><ul><li>Presented by Team 10 </li></ul><ul><li>Hwang Ha Bin </li></ul><ul><li>Zhou Boyu </li></ul><ul><li>Takemoto Koh </li></ul>