2. Cash ur Canvas
Create a platform to deliver a bridge to display
and sale of art and paintings on the walls of
restaurants.
3. The Market Problem
• Canvas paintings art has a very low sale
number as there are very few platforms for
the sale of paintings and visual appreciation
points.
• Tourism dept. states there are over 140000
restaurants in urban India.
4. Our Insight
• Is that, restaurants and eating joints are places where
maximum people meet, have meetings, and spend time.
• There are different restaurants with different themes. They
would love to display some art on one prominent wall of their
restaurant.
• Art people, painters and artists refrain from having a
marketing and professional approach to sale of their art.
• Example – Most of the Café Coffee Day joints have a vibrant
ambience . According to the ambience and crowd analysis,
some vibrant paintings can be displayed for sale, which would
appeal visitors and provoke them to purchase it.
8. Our Business Proposition
• Is to become a bridge between the artists and
restaurants for clubbing the display or art and
encash the sale of art.
• Good art can fetch very strong cash flows and
hence can be beneficial to restaurants and artists.
‘Cashurcanvas’ will charge a specific percentage
on every transaction.
• As an organization, we would like to fund the
complete system development marketing and
operations of the business cycle.
9. How the business process will work
Analyze the
Identify the artists Identify the
restaurant ambience,
and shortlist the good restaurants and
visitors and suitable
canvas register them
paintings
Cash redeemed to
Cash flows generated
artist with % Display the Canvas for
from Restaurant point
commission of stipulated time frame
of Sale
cashurcanvas
10. Proof of Concept
• New York Times published an article
mentioning that “Purdys Homestead in North
Salem” is a restaurant which has put up the
paintings in the restaurant for Sale.
(Link - http://www.nytimes.com/2000/04/02/nyregion/l-paintings-and-sculpture-
for-sale-at-restaurant-554812.html)
• Asian Paintings are available for Sale at Thoa’s
restaurant in Seattle
(Link - http://laynecook.blogspot.in/2009/09/new-paintings-at-thoas-restaurant-
in.html)
11. Market Size and Potential
Top 18 states
have 124000
restaurants
Restaurants
88% of 124000
forecasted to
are in urban
reach 237000 by
areas
2020
Conventional There will be a There are less
Restaurant and decent size than 10% hotels
food joints market for art earning some
account more in next few extra income
than 50%. years! other than food.
12. Competition Mapping
• There are many local players
• However the functioning is happening more
on personal relationships
• There is a gap in the corporate bridge
between artist and restaurants
13. Go to Market Plan
The sale of painting
Find popular
Sign agreement with will happen through a
restaurants with
restaurants and artists payment platform of
maximum walkins
‘cashurcanvas’
The received payment
Pitch a ‘risk’ free Study the ambience
will be distributed as
proposal to restaurant and taste of visitors in
per agreed terms with
owner restaurant
restaurant and artist
According to study
Iterate and repeat
Talk and shortlist shortlist the paintings
success with new
artists paintings and display the
restaurants and artists
paintings
14. Core Strategy – why will Cashurcanvas work?
• We are ensuring a profit and advantage for
We offer a ‘win-win’ restaurants and artists. The money recovered
will be maximum distributed between artists
proposition and restaurant owners.
• We offer a hassle free, lean back process to
We offer a artists to convert their art to cashable business.
This is a complicated industry and we take care
professional platform of it.
• We take the hit on promotions, marketing and
We promote and PR – a difficult science that sometimes has
negative ROIs. The constellation of art we create
market help promote each other!
15. What’s the Financial Model of Cashurcanvas?
Invest In creating
business platform
upfront and outreach
Earn quickly From celebrated
artist in paintings
From profit
sharing from the
after launch sales in restaurant sale of paintings
Build long Via IP of hits Business process Exploit franchise
created definitions revenues
term equity
16. What are we looking for?
• 3 million US$ cash investments (covers 3 years
of cash cost and basic Capex and Opex)
• Introductions to top restaurant chains in India
with whom we could get started immediately.
17. US$ 3.0 million over 3 years to be used for:
Cost for services in major metro Cost per Costs for 36 Notes
cities month in US$ months in US$
Salary Cost of 3 founders 10,000 360,000 CEO, COO, CTO
Occupancy Cost 5,000 180,000 Offices in different cities
General Office Overheads 2,000 72,000 General office costs
Storage and Godown Costs 4,000 144,000 Costs of storage
Managers – 7 Delivery and fitting
experts 5 creative- 4 marketing-3 Averaged at 2000 US$ per person per
admin and accounts - 1 36,000 1,296,000 month
Travelling and Accommodation 10,000 360,000 Local and International traveling, etc.
Marketing and Advtg 10,000 360,000 Test marketing, PR costs, etc.
TOTALS 59,000 2,772,000 (Approx 13 million INR)
18. Revenues Potential of ‘Cashurcanvas’
Key Addressable % who Amount Revenue Revenue Profit for
Metric Audience Convert in INR per Potential Cashurcanvas
Painting per (5%)
Painting
Small 1.5 lacs 3% 4500 5000 INR 22.5 million 1.125 million
Paintings
Mid 1.0 lacs 2% 2000 9000 INR 18 million 0.9 million
Paintings
Large 0.5 lacs 2% 1000 15000 15 million 0.75 million
Paintings INR
Abstract 0.5 lacs 3% 1500 12000 18 million 0.9 million
Paintings INR
Murals 0.5 lacs 3% 1500 15000 22.5 million 1.125 million
INR
TOTAL 4.8 million
19. Our Threats/Deaths/Weaknesses
• Bad choice of choosing restaurants and bad
paintings results in very poor hits and
unsuccessful sale
• Competitive market leads to sale of paintings
cheaper outside restaurants
• Changing preferences of people and avoiding
hotel visits, and ordering food at home
20. Outcome of the Business
As a studio acquisition.
Acquired by a studio who
From an IPO
would like to venture in
paintings business.
Exit via M&A
or IPO
An acquisition from
Acquisition from media who
Companies for our successful
may want to convert their
portfolio of artists and
valuable IP in the business.
restaurant tie-ups.
21. The founders and team
Ameya Nisal–
Rucha Nisal– Omkar Nisal–CTO CEO
Chief Product
Officer (CPO) He knows how to He knows how
implement to run a
She has a technology for this Company, get
strong sense of business and it financed and
art and has a ensure the how to market
background of integration with it and its
hospitality different products!
industry. technologies.
22. Did you have these Q’s in mind?
Q - Will cashurcanvas be a distribution channel also?
A – Ideally not. We would like to value the paintings and hence
would appoint a private service to deliver the suitable
paintings to restaurants with a extra care in handling and
transportation.
Q – Who will own the IP of the paintings?
A – It’s a good question. Till the point the painting is sold, it is a
property of the artist. Once a sale proceed is done through
cashurcanvs, the commission of ‘restaurant’ and
‘cashurcanvas’ and then remaining amount is transferred to
the artist.
