I analysed a double page spread of artist lana del rey to determine how she reached her target adience an as able to successfully capture her unique niche music genre. i hoped to potray this well through my own double page spread
1. DOUBLE PAGE SPREAD – LANA DEL RAY 1
This feature article is very effective in terms of its appeal to the audience target. The main
image on the double page spread is a close up of artist Lana Del Ray that only shows her
prominent feature, like her red lips and hair, dark eyes and pointy red nails. The colours of
these features have specific sexual connotations of lust and passion however have
undertones of satanic pleasures being sharply intense and dominating; Lana gently clenches
her teeth together portraying two sides of her, one being quite cannibalistic and the other
feminine and in touch with her emotions. The main image corresponds to the juxtaposition
of the brief description of her a “demonic...prom queen” but also developing for her target
audience the sense that her music isn’t from a straight forward genre or is mainstream in
any way but targets a niche audience. It conveys that Lana, through the proliferation of the
music industry, that her audience would have to get to know her personally to understand
her music. The large ‘S’ is very significant and it expresses importance and a certain
dominance that Lana portrays through her large main image; it promotes her music style-
bold but different. The article provides for the audience snippets of Lana’s background
information and details on the inspiration for her music towards the build-up of her success.
The double page spread clearly focuses on Lana’s physical appearance as she takes up most
of the double spread page, signifying the importance of her beauty to her target audience
and therefore expresses her appearance or maybe fashion sense as iconic and different – a
specific styles that she would be recognised for.