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Aircel & insight

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Promotional Deal of telecom operator and Insight

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Aircel & insight

  1. 1. & PRESENTS: INSIGHT 2012 Annual Marketing Conclave of IIMAhmedabad PARTNERSHIP PROPOSAL
  2. 2. INSIGHT – The Concept A two-day marketing conclave: Day 1 revolves around Marketing Competitions while Day 2 is fun-filled Market Research Fair Effective & Innovative Disguised Market Research conducted through games and fun events Speeches by eminent marketers, workshops and national level competitions
  3. 3. INSIGHT 2011 – A RECAP  Revamped from Market Research Fair to the Marketing Conclave of IIMA  Introduction & stupendous success of events:  Productomania  Ad-dicted  Social Revelation  Online Researcher  12 projects accomplished and impressive response from sponsors to the students’ project reports  The Campus Walk attracted a lot of visitors  The Great Ahmedabad Mela was a tremendously entertaining experience for the visitors via antakshari and rock concert
  4. 4. SPONSORSHIP OPPORTUNITIES Branding • Brand exposure to local Ahmedabad crowd in the fair • Help promote products or concepts to the masses Market Research • Rigorous consumer profiling by IIM-A students to get the target consumers for your project • Highly satisfied past clientele • Highly cost effective Events Media Exposure • Obtain innovative solutions to their problems from the sharpest minds in the country • Identification of budding talent & prospective new hires • Publicized extensively in more than 1000 colleges across the nation and abroad too through posters, word of mouth and periodic announcements
  5. 5. Partnership Proposal AS Principal Partner
  6. 6. Exclusive benefits of associating as the Principal Partner On-campus publicity • Name/logo of <partner firm> will appear on • all posters/banners displayed in various locations on campus as “IIM Ahmedabad and <partner firm> present Insight 2012” • All Insight 2012 merchandise, all certificates and prizes • Option to set up a stall in designated locations in campus for the purpose of any publicity event designed by <partner firm> • One full page advertisement and organization profile will be included in the information kit circulated to all participants Online publicity • Name/logo of <partner firm> will appear on: • • • • the official website of Insight 2012 websites / web pages created for online events all social networking forums dedicated to Insight 2012 Publicity for the principal partner on all alumni networks as part of Insight 2012 coverage Customized event and project • Option to design and conceptualize an event and disguised market research project at Insight 2012 in order to cater to the specific needs of <partner firm>, for which you will enjoy the benefits of an event and project partner as well
  7. 7. Exclusive benefits of associating as the Principal Partner Media Coverage • Name of <partner firm> will be mentioned in: • Conjunction with Insight 2012 in all official press releases to leading newspapers and magazines • All print publicity material (viz. newspaper advertisements and advertisements in the electronic media) • All event coverage of Insight 2012 by business news channels Pre-event publicity • Name/ logo of <partner firm> will appear in: • All posters and other generic publicity material sent out to over 1,000 colleges across 4 continents • All events organized by the Insight team in build-up to the business summit Corporate Presence • Exclusive access to distribute corporate materials / merchandise to all the participants (students, guests, alumni and faculty) during the duration of Insight 2012 • Additional web space / links on the Insight 2012 website for the purpose of company-specific publicity will be made available to <partner firm>
  8. 8. Partnership Proposal AS Platinum Partner
  9. 9. Exclusive benefits of associating as the Platinum Partner On-campus publicity • all posters/banners displayed in various locations on campus as “in association with <partner firm>” • Events publicizing <partner firm> as premier employer. • Release of selected merchandise from <partner firm> for participants. • All certificates shall carry the name/logo of the platinum partner • Option to set up a stall in designated locations in campus for the purpose of any publicity event designed by <partner firm> • One full page advertisement and organization profile will be included in the information kit circulated to all participants Online publicity • • • • Name/logo of <partner firm> will appear on the official website of Insight 2012 all social networking forums dedicated to Insight 2012 Publicity for the platinum partner on all alumni networks as part of Insight 2012 coverage Pre-event publicity • Name/ logo of <partner firm> will appear in all posters and other generic publicity material sent out to over 1,000 colleges across 4 continents
  10. 10. Exclusive benefits of associating as the Platinum Partner Media Coverage • Name of <partner firm> will be mentioned in conjunction with Insight 2012 in all official press releases to leading newspapers and magazines • Name/logo of <partner firm> will appear in all print publicity material (viz. newspaper advertisements and advertisements in the electronic media) Corporate Presence • Exclusive access to distribute corporate materials / merchandise to all the participants (students, guests, alumni and faculty) during the duration of Insight 2012 • Additional web space / links on the Insight 2012 website for the purpose of companyspecific publicity will be made available to <partner firm> Customized project • Option to conduct a disguised market research project at Insight 2012 in order to cater to the specific needs of <partner firm>, for which you will enjoy the benefits of a project partner as well
  11. 11. Partnership Proposal AS Gold Partner
  12. 12. Exclusive benefits of associating as the Gold Partner On-campus publicity • Events publicizing <partner firm> as premier employer. • Release of selected merchandise from <partner firm> for participants. • Option to set up a stall in designated locations in campus for the purpose of any publicity event designed by <partner firm> • One full page advertisement and organization profile will be included in the information kit circulated to all participants Online publicity • • • • Name/logo of <partner firm> will appear on the official website of Insight 2012 all social networking forums dedicated to Insight 2012 Publicity for the gold partner on all alumni networks as part of Insight 2012 coverage Pre-event publicity • Name/ logo of <partner firm> will appear in all posters and other generic publicity material sent out to over 1,000 colleges across 4 continents
  13. 13. Exclusive benefits of associating as the Gold Partner Media Coverage • Name of <partner firm> will be mentioned in conjunction with Insight 2012 in all official press releases to leading newspapers and magazines • Name/logo of <partner firm> will appear in all print publicity material (viz. newspaper advertisements and advertisements in the electronic media) Corporate Presence • Exclusive access to distribute corporate materials / merchandise to all the participants (students, guests, alumni and faculty) during the duration of Insight 2012 • Additional web space / links on the Insight 2012 website for the purpose of companyspecific publicity will be made available to <partner firm>
  14. 14. Partnership Proposal AS Silver Partner
  15. 15. Exclusive benefits of associating as the Silver Partner On-campus publicity • Events publicizing <partner firm> as premier employer. • Release of selected merchandise from <partner firm> for participants. • Option to set up a stall in designated locations in campus for the purpose of any publicity event designed by <partner firm> Online publicity • • • • Name/logo of <partner firm> will appear on the official website of Insight 2012 all social networking forums dedicated to Insight 2012 Publicity for the silver partner on all alumni networks as part of Insight 2012 coverage Pre-event publicity • Name/ logo of <partner firm> will appear in all posters and other generic publicity material sent out to over 1,000 colleges across 4 continents
  16. 16. Exclusive benefits of associating as the Silver Partner Media Coverage • Name of <partner firm> will be mentioned in conjunction with Insight 2012 in all official press releases to leading newspapers and magazines • Name/logo of <partner firm> will appear in all print publicity material (viz. newspaper advertisements and advertisements in the electronic media) Corporate Presence • Exclusive access to distribute corporate materials / merchandise to all the participants (students, guests, alumni and faculty) during the duration of Insight 2012 • Additional web space / links on the Insight 2012 website for the purpose of companyspecific publicity will be made available to <partner firm>
  17. 17. EXPECTED FINANCIAL CONTRIBUTIONS Principal Partner • INR 10 Lacs Platinum Partner • INR 8 Lacs Gold Partner • INR 6 Lacs Silver Partner • INR 4 Lacs At Different Levels of Association
  18. 18. Partnership Proposal AS Project Partner
  19. 19. Exclusive benefits of associating as the Project Partner Disguised Market Research • A project addressing marketing concernsstudyanalysis of <partner firm> and its servicesproducts shall be carried out by students of IIM-Ahmedabad by primary data collection through “disguised” market research – proven as most efficient form of research • Focussed research on the target audience during the Great Ahmedabad Mela • Choice to select the student teams to <partner firm> • Constant monitoring and guidance by IIM-Ahmedabad Professors • Opportunity to publicize <partner firm> as premier employer amongst students. • No publicity in Great Ahmedabad Mela due to disguised market research perspective.
  20. 20. OUR PAST SPONSORS
  21. 21. SPONSOR REVIEWS “Analyzed and executed by India’s brightest, the marketing research done was crucial getting information about our customers. The whole process was smooth and was executed painlessly through professional conduct and coordination.” “Insight was a great platform for us to carry out market research giving us access to feedback from Business owners, customers and prospects. Creative techniques backed in by the IIM faculty experience made for a very good experience.” “We are glad to say that this avenue helped us accessing our target consumer base. It helped in identifying the product element that mobile customers prioritize while making a mobile purchase. It gave us an insight into the entire buying process through research techniques in the form of innovative games”
  22. 22. Publicity  Viral Marketing: introduction of a competition for viral promotion of the fest on Internet  Better visibility on campus: Rundown events to capture attention of IIMA students  Online Events surrounding Facebook, Twitter, YouTube etc. Heavier incentives for participating teams  A promised local footfall of 5000+  Planned schedule of fair events  Expensive tangibles as prices  Extensive publicity through leading newspapers, hoardings, banners, radio, TV and social media
  23. 23. MEDIA COVERAGE
  24. 24. Team Insight 2012 looks forward to an association with <partner firm> in the Silver Jubilee Celebrations of Insight THANK YOU CONTACT US: CORPORATE COMMUNICATIONS TEAM Event Secretary, Insight 2012 Dorm 18, Room 06 IIM, Ahmedabad - 380 015 M: +91 – 88 66 44 86 83 a11rushirajp@iimahd.ernet.in insight@iimahd.ernet.in Mrunmayi Oke M: +91 – 90999 46320 p11mrunmayio@iimahd.ernet.in Chintan Udani M: +91 – 89805 22463 p11chintanu@iimahd.ernet.in

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