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SAMSUNG
ELECTRONICS IN INDIA
COMPANY OVERVEIW
The company focuses on four areas: digital media, semiconductor,
telecommunication network, and LCD digital appliances
The digital-media business area covers computer devices such as laptop
computers and laser printers; digital displays such as televisions and computer
monitors; and consumer entertainment devices such as DVD players, MP3 players
and digital camcorders; and home appliances such as refrigerators, air
conditioners, air purifiers, washers, microwave ovens, and vacuum cleaners.
The semiconductor-business area includes semiconductor chips such as SDRAM,
SRAM, NAND flash memory; smart cards; mobile application processors; mobile
TV receivers; RF transceivers; CMOS Image sensors, Smart Card IC, MP3 IC,
DVD/Blu-ray Disc/HD DVD Player SOC and multi-chip package (MCP); and
storage devices such as optical disc drives and formerly hard disk drives.
The telecommunication-network-business area includes multi-service DSLAMs
and fax machines; cellular devices such as mobile phones, PDA phones, and
hybrid devices called mobile intelligent terminals (MITs); and satellite receivers.
The LCD business area focuses on producing TFT-LCD and organic light-emitting
diode (OLED) panels for laptops, desktop monitors, and televisions.
Samsung Print was established in 2009 as a separate entity to focus on B2B sales
and has released a broad range of multifunctional devices and printers and more.
Executives for Samsung India Electronics Pvt. Ltd.
Mr. H. C. Hong
Chief Executive Officer and President
Mr. B. D. Park
Managing Director, Chief Executive Officer of Samsung South-West Asia Operations and President of Samsung South-
West Asia Operations
Mr. H. B. Lee
Chief Executive Officer of South West Asia Regional Quarters and President of South West Asia Regional Quarters
Mr. K. S. Kim
Managing Director of Sales - Samsung Koreaand Sales Professional
Mr. Ravinder Zutshi
Deputy Managing Director
History after 2009
 In 2009 and 2010, the US and EU fined the company, together with
eight other memory chip makers, for its part in a price-fixing
scheme that occurred between 1999 and 2002. In December2010,
the EU granted immunity to Samsung Electronics for acting as
an informant during the investigation
 Despite its consistent expansion, Samsung, along with its chairman
Lee Kun-hee, has developed a reputation for insecurity regarding
its financial stability and the potential for future crises to arise.
After returning from a temporary retirement period in March 2010,
Kun-hee stated that "Samsung Electronics' future is not guaranteed
because most of our flagship products will be obsolete in 10 years
from now”
 In April 2011, Samsung Electronics sold its HDD commercial
operations to Seagate Technology for approximately US$1.4
billion. The payment was composed of 45.2 million Seagate shares
(9.6 percent of shares), worth US$687.5million, and a cash sum for
the remainder.
 In the first quarter of 2012, the company became the highest-
selling mobile phone company when it overtook Nokia, selling
93.5 million units compared to Nokia's 82.7 million units. Samsung
also became the largest smartphone vendor as a result of strong
sales of its Galaxy SII and Galaxy Note devices.
 In May 2013, Samsungannounced that it had finally managed to
test speed-enhanced fifth generation (5G) technology successfully.
In April 2013, Samsung Electronics' new entry into its Galaxy S
series smartphone range, the Galaxy S4 was made available for
retail. Released as the upgrade of the best-selling Galaxy S III, the
S4 was sold in some international markets with the company's
Exynos processor.
 Samsung provided sponsorship for the 86th Academy
Awards ceremony (held March 2, 2014)and, due to the use of the
Samsung Galaxy Note smartphone product by host Ellen
DeGeneres in a group selfie photograph that became an online
viral phenomenon, the corporation donated US$3 million to two
charitable organizations selected by DeGeneres.
 On April 17, 2014, Samsunghad announced it was discontinuing
its eBook store effective July 1, 2014 and had partnered with
Amazon to introduce the Kindle for Samsung app, that will permit
Galaxy device users using Android 4.0 and up to buy and read
content from Amazon's catalogue of periodicals and eBooks, and a
free book service, Samsung Book Deals, that will allow users of the
co-branded app to choose one free eBook monthly from a selection
provided by Amazon.
 In February 2014, Barnes & Noble announced a new Nook colour
tablet would be released in 2014.[46] In June 2014, Barnes & Noble
announced it would be teaming up with Samsung - one of the
leaders in Android-based tablets - to develop co-branded colour
tablets titled the Samsung Galaxy Tab 4 Nook; the devices will
feature Samsung's hardware, including a 7-inch display, and
customized Nook software from Barnes & Noble
 In Q1 2015, Samsung’s profit dropped 39% to USD4.35billion due
to heavier smartphone competition from Apple's iPhone 6 and 6
Plus, as well as a slew of Android competitors.[
.
Market share
Product
Samsung
world market
share
Leading
competitor
Market
share
Year
RAM 40.4% SK Hynix 19.8% Q3 2010
NAND flash 40.4% Toshiba 33.1% Q2 2010
Large-size LCD
panels
(revenue)
26.0% LG Display 25.9% Q3 2010
Active-matrix
OLEDs
97% LG Display 1~3% 2010
Lithium-ion
batteries
18.7% Sanyo 19.4% Q1 2010
LCD monitors 18.0% Dell 12.8% 2009
Hard-disk drives 9% Western Digital 31.3% Q1 2010
Televisions
(LCD, PDP, CRT,
LED)
17.2% LG Electronics 14.8% Q3 2009
Mobile phones 35% Apple Inc. 13.4% Q3 2013
Digital cameras 11.8% Sony 17.4% 2010
Application
processors
12% Texas Instruments 17%
Q3,4
2011
Major clients
Samsung's largest clients (Q1 2010)
Rank/company Part description
Percent of total
sales
1 Sony DRAM, NAND flash, LCD panels, etc... 3.7
2 Apple Inc.
AP (mobile processor), DRAM, NAND flash,
etc...
2.6
3 Dell DRAM, flat-panels, lithium-ion batteries, etc... 2.5
4 Hewlett-Packard DRAM, flat-panels, lithium-ion batteries, etc... 2.2
5 Verizon
Communications
Handsets, etc... 1.3
6 AT&T Inc. Handsets, etc... 1.3

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  • 1. SAMSUNG ELECTRONICS IN INDIA COMPANY OVERVEIW The company focuses on four areas: digital media, semiconductor, telecommunication network, and LCD digital appliances The digital-media business area covers computer devices such as laptop computers and laser printers; digital displays such as televisions and computer monitors; and consumer entertainment devices such as DVD players, MP3 players and digital camcorders; and home appliances such as refrigerators, air conditioners, air purifiers, washers, microwave ovens, and vacuum cleaners. The semiconductor-business area includes semiconductor chips such as SDRAM, SRAM, NAND flash memory; smart cards; mobile application processors; mobile TV receivers; RF transceivers; CMOS Image sensors, Smart Card IC, MP3 IC, DVD/Blu-ray Disc/HD DVD Player SOC and multi-chip package (MCP); and storage devices such as optical disc drives and formerly hard disk drives. The telecommunication-network-business area includes multi-service DSLAMs and fax machines; cellular devices such as mobile phones, PDA phones, and hybrid devices called mobile intelligent terminals (MITs); and satellite receivers. The LCD business area focuses on producing TFT-LCD and organic light-emitting diode (OLED) panels for laptops, desktop monitors, and televisions.
  • 2. Samsung Print was established in 2009 as a separate entity to focus on B2B sales and has released a broad range of multifunctional devices and printers and more. Executives for Samsung India Electronics Pvt. Ltd. Mr. H. C. Hong Chief Executive Officer and President Mr. B. D. Park Managing Director, Chief Executive Officer of Samsung South-West Asia Operations and President of Samsung South- West Asia Operations Mr. H. B. Lee Chief Executive Officer of South West Asia Regional Quarters and President of South West Asia Regional Quarters Mr. K. S. Kim Managing Director of Sales - Samsung Koreaand Sales Professional Mr. Ravinder Zutshi Deputy Managing Director History after 2009  In 2009 and 2010, the US and EU fined the company, together with eight other memory chip makers, for its part in a price-fixing scheme that occurred between 1999 and 2002. In December2010, the EU granted immunity to Samsung Electronics for acting as an informant during the investigation  Despite its consistent expansion, Samsung, along with its chairman Lee Kun-hee, has developed a reputation for insecurity regarding its financial stability and the potential for future crises to arise. After returning from a temporary retirement period in March 2010, Kun-hee stated that "Samsung Electronics' future is not guaranteed because most of our flagship products will be obsolete in 10 years from now”  In April 2011, Samsung Electronics sold its HDD commercial operations to Seagate Technology for approximately US$1.4 billion. The payment was composed of 45.2 million Seagate shares
  • 3. (9.6 percent of shares), worth US$687.5million, and a cash sum for the remainder.  In the first quarter of 2012, the company became the highest- selling mobile phone company when it overtook Nokia, selling 93.5 million units compared to Nokia's 82.7 million units. Samsung also became the largest smartphone vendor as a result of strong sales of its Galaxy SII and Galaxy Note devices.  In May 2013, Samsungannounced that it had finally managed to test speed-enhanced fifth generation (5G) technology successfully. In April 2013, Samsung Electronics' new entry into its Galaxy S series smartphone range, the Galaxy S4 was made available for retail. Released as the upgrade of the best-selling Galaxy S III, the S4 was sold in some international markets with the company's Exynos processor.  Samsung provided sponsorship for the 86th Academy Awards ceremony (held March 2, 2014)and, due to the use of the Samsung Galaxy Note smartphone product by host Ellen DeGeneres in a group selfie photograph that became an online viral phenomenon, the corporation donated US$3 million to two charitable organizations selected by DeGeneres.  On April 17, 2014, Samsunghad announced it was discontinuing its eBook store effective July 1, 2014 and had partnered with Amazon to introduce the Kindle for Samsung app, that will permit Galaxy device users using Android 4.0 and up to buy and read content from Amazon's catalogue of periodicals and eBooks, and a free book service, Samsung Book Deals, that will allow users of the co-branded app to choose one free eBook monthly from a selection provided by Amazon.  In February 2014, Barnes & Noble announced a new Nook colour tablet would be released in 2014.[46] In June 2014, Barnes & Noble announced it would be teaming up with Samsung - one of the leaders in Android-based tablets - to develop co-branded colour tablets titled the Samsung Galaxy Tab 4 Nook; the devices will feature Samsung's hardware, including a 7-inch display, and customized Nook software from Barnes & Noble
  • 4.  In Q1 2015, Samsung’s profit dropped 39% to USD4.35billion due to heavier smartphone competition from Apple's iPhone 6 and 6 Plus, as well as a slew of Android competitors.[ . Market share Product Samsung world market share Leading competitor Market share Year RAM 40.4% SK Hynix 19.8% Q3 2010 NAND flash 40.4% Toshiba 33.1% Q2 2010 Large-size LCD panels (revenue) 26.0% LG Display 25.9% Q3 2010 Active-matrix OLEDs 97% LG Display 1~3% 2010 Lithium-ion batteries 18.7% Sanyo 19.4% Q1 2010 LCD monitors 18.0% Dell 12.8% 2009 Hard-disk drives 9% Western Digital 31.3% Q1 2010 Televisions (LCD, PDP, CRT, LED) 17.2% LG Electronics 14.8% Q3 2009 Mobile phones 35% Apple Inc. 13.4% Q3 2013 Digital cameras 11.8% Sony 17.4% 2010 Application processors 12% Texas Instruments 17% Q3,4 2011 Major clients Samsung's largest clients (Q1 2010)
  • 5. Rank/company Part description Percent of total sales 1 Sony DRAM, NAND flash, LCD panels, etc... 3.7 2 Apple Inc. AP (mobile processor), DRAM, NAND flash, etc... 2.6 3 Dell DRAM, flat-panels, lithium-ion batteries, etc... 2.5 4 Hewlett-Packard DRAM, flat-panels, lithium-ion batteries, etc... 2.2 5 Verizon Communications Handsets, etc... 1.3 6 AT&T Inc. Handsets, etc... 1.3