The document discusses a social media campaign to promote Ibaraki Prefecture in Japan two years after an earthquake and tsunami caused damage to the area, including a nuclear meltdown. The campaign aims to dispel myths about Ibaraki while increasing its international visibility among a tech-savvy, social media-using target audience aged 15-30. It will involve sharing experiences on social media from March 25th to April 3rd to showcase that the prefecture is recovering and open.

2. Introduction
• 11th
of March 2011, a magnitude 9.0
earthquake struck off the coast of
Fukushima in Japan.
• The earthquake resulted in a tsunami and
later a meltdown in the Daichii Nuclear
Power Plant.

3. • 2 years on, reconstruction efforts are
underway.
• The Ibaraki prefecture still suffering
• in other ways.
The Current
Situation

4. OBJECTIVES
• To dispel misconceptions and myths caused
by the spread of harmful rumors.
• Increase the visibility of the Ibaraki
Prefecture on the international map.

5. TARGET AUDIENCE
• Between 15 to 30 years old.
• Tech-savvy and active on social media sites.
• The influencers of the generation.

6. A MOCK UP

7. A MOCK UP

8. A MOCK UP

9. A MOCK UP

10. A MOCK UP

11. RATIONALES
• Social media spreads content at a very
powerful rate
• People self-censor media messages
• Consequently, they believe in peer
testimonials

12. • A social media
project that will
run from 25th
March to 3rd
April
• Sharing of our
experiences in
Kizuna Project

13. WHAT WE WILL DO

14. WHAT WE POST
EVERYTHING.

26. THANK YOU!