Public Lecture PPT (7.10.2012_ Noriyuki Shikata)

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Global Communication Activities of PMO since 3/11

Noriyuki Shikata
Deputy Cabinet Secretary for Public Affairs

Published in: Education, News & Politics
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Public Lecture PPT (7.10.2012_ Noriyuki Shikata)

  1. 1. Global Communication Activities of PMO since 3/11 July 10, 2012 Noriyuki Shikata (twitter @norishikata) Deputy Cabinet Secretary for Public Affairs Office of Global Communications Prime Ministers Office
  2. 2. The Great East Japan Earthquake: Chain of events Structure of the chain of compound damage Damage 2:46 pm, Mar 11 Earthquake (1) • Magnitude 9.0 earthquake at Sanriku coast Primary damage 3:51 pm, Mar 11 Tsunami • 9.3m tsunami strikes Soma city, Fukushima prefecture 3:36 pm, Mar 12 Nuclear power plant • Fukushima Dai-ichi Reactor 1 structure collapses(2) • Atomic fuel meltdown occursImmediateimpact Mar 14 ~ Power shortage • Rolling blackouts in Kanto prefectures in March Mar 14 ~ Concerns regarding • At least 50 countries/regions, starting with H.K. &(3) radiation China, impose import restrictions apart fromLong-term products restricted by the Japanese government.impact Mar ~ Decline in tourist • Visitors decrease 50% compared to 2010 numbers Source: literature research, The Boston Consulting Group Office of Global Communications Prime Ministers Office 1
  3. 3. Global Communications Activities by PMO of Japan Major Media Coverage 3/11 The Great East Japan Earthquake Deputy Cabinet Secretary for Public Affairs Shikata 3/13 starts interviews with foreign media • Over 60 TV & Radio Interviews in March, including BBC and CNN 3/16 Simultaneous interpreting introduced for Chief Cabinet Secretary announcements (in addition to PM) 3/20 Chief Cabinet Secretary Edano starts foreign media interviews, holding interviews with 11 media agencies 3/21 Start of Daily Foreign Press Briefings by gov‟t officials • PMO, Nuclear Industrial Safety Agency, Nuclear Safety Commission, MEXT, MHLW, MAFF, MOFA • Daily until April 25 Appreciation Advertisement by PM Naoto Kan 4/11 • FT, IHT, WSJ, People‟s daily, Chosun Ilbo, Kommersant, Le Figaro 4/17 Op-Ed contributed by PM on "Japans Road to Recovery and Rebirth“ to Washington Post & IHT • Picked up by 128 outlets in 62 countries through May 5/21 Face to face interview between PM & Financial Times Office of Global Communications Prime Ministers Office 2
  4. 4. Website and Social Media Website Facebook Twitter• Upgraded the English website • Created Facebook account • Launch English twitter "Prime Minister of Japan and His (Prime Minister‟s Office of (@JPN_PMO) Cabinet" in Jan 2012 Japan)(March 23, 2011) • over 70,000 followers• Special website about the Great • Over 10,000 “Like” East Japan Earthquake • Japan-related info also Sina Weibo tweeted at @norishikata • Over 14,000 followers • Japan-related info in Chinese• Added Chinese page in Feb • Over 5,000 followers 2012 – http://www.kantei.go.jp/cn/ind ex.htmlXxxxx-xx/Footer Office of Global Communications Prime Ministers Office 3
  5. 5. Future direction: Stronger communications function • Strengthen communications through enhanced collaboration among government ministries and agencies • Share and utilize the knowledge and content of each ministry/agency • Create a framework to align the activities/strategies of communications personnel • Foster global communications mindset and skills • Diversify channels of communication Office of Global Communications Prime Ministers Office 4
  6. 6. Priority themes & agenda for global communications Address global issues and drive economic growth • Tackling environmental issues (e.g. „Future City‟) • Responding to the aging society Japan’s (e.g. international medical exchange, Life (Health) Innovations)Strengths • Promotion of the deployment of integrated infrastructure systems overseas (e.g. Nuclear generation, High-Speed Rail, water) • Inward Investment Promotion Program (e.g. Japan as a „bridge nation to Asia‟) Cool Japan, latent demand in tourism and healthcare provision should be realized • Cool Japan (e.g. food, fashion, music, animation film, traditional culture) Japan’s • TourismAttractions (e.g. 30 Million Annual Visitors to Japan Program, holding of international conferences at tourist sites) • Healthcare (e.g. international medical exchange) Underlying philosophy for Japan‟s strengths and attractiveness will be globally communicated • New Growth ModelsJapanese (e.g. Gross National Happiness) ‘Values’ • Human Security (e.g. Public-Private Collaboration in Human Security Fund) Office of Global Communications Prime Ministers Office 5

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