Dr 2.0


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Dr 2.0

  1. 1. Coaching for Sustainability Doctorate Research Presentation Date Wednesday, July 7, 2010
  2. 2. Refined Research Question Wednesday, July 7, 2010
  3. 3. Refined Research Question ✤ I am interested if immersive group coaching can improve the thinking of managers towards making better decisions with the often difficult trade-offs when dealing with Sustainability issues. ✤ Primary question: “Can coaching managers in immersive worlds lead to value shifts and improved thinking towards sustainable business practices?” ✤ Secondary questions: ✤ What do immersive worlds offer and what are their limitations? ✤ What are sustainable business practices? ✤ What values underpin sustainable business practices? ✤ What type of coaching will be effective and scalable, 1:1, peer or group coaching? ✤ What are values and value shifts? ✤ What would the design of a MBA course entail? Wednesday, July 7, 2010
  4. 4. Research Influences ✤ My positive MBA Experience and acknowledging the shortfalls (Research Practice Divide) ✤ Secondment to Environment Agency Abu Dhabi (Sustainability) ✤ Obtaining transformational change with Coaching as a coachee, becoming a certified Coach in brain based methods, and acknowledging the problems with scalability of 1:1 coaching. ✤ Web 2.0 the potential solution to overcoming geographical, cultural and scalability issues, and opportunity for interactive learning in unique simulations Wednesday, July 7, 2010
  5. 5. MBA Shortfalls ✤ My MBA Experience was positive, however... ✤ Evidence that supply is now outstripping demand and not as elite programme or as valuable as it used to be (Connolly, 1997) ✤ Some scholars have been severely critical of the MBA model, faculty, administrators, students, recruiters, media and business. Mintzburg (2005), Pfeffer (2005), Bennis & O’Toole (2005), and Ghoshal, (2005). ✤ My observations are that the MBA is modeled around intensive and rapid surface learning, but I believe that a student can learn new new ways of thinking through coaching. Wednesday, July 7, 2010
  6. 6. Sustainability (definition) ✤ Business Ethics. A form of applied ethics that examines ethical rules and principles within a commercial context; the various moral or ethical problems that can arise in a business setting; and any special duties or obligations that apply to persons who are engaged in commerce. ✤ Corporate Social Responsibility. The voluntary actions taken by a company to address economic, social, and environmental impacts of its business operations and the concerns of its principal stakeholders. ✤ Sustainable Business/Sustainability. Business that contributes to an equitable and ecologically sustainable economy. Sustainable businesses offer products and services that fulfill society’s needs while contributing to the well-being of the earth’s inhabitants. ✤ Christensen, L.J. et al., 2007. Ethics, CSR, and Sustainability Education in the Financial Times Top 50 Global Business Schools: Baseline Data and Future Research Directions. Journal of Business Ethics, 73(4), 347-368. Available at: http://www.springerlink.com/index/10.1007/s10551-006-9211-5. Wednesday, July 7, 2010
  7. 7. Coaching ✤ Helping relationship formed between a client who has managerial authority and responsibility in an organisation and a consultant who uses a wide variety of behavioural techniques and methods to help the client achieve a mutually identified set of goals to improve his or her professional performance and personal satisfaction and, consequently, to improve the effectiveness of the client’s organisation within a formally defined coaching agreement (Kilburg and Hopkins, 2000, p.17) ✤ Facilitating Positive Change through Improving Thinking (Rock. D, 2009, proprietary coaching system called RCS) Wednesday, July 7, 2010
  8. 8. Why the RCS? ✤ Science back up its claims (www.neuroleadership.org) ✤ It was successful for me. ✤ Invested in understanding it (MBA Dissertation) ✤ I have invested in training. ✤ Experience in workplace Executive Coaching. ✤ 1:1 focus, but will explore group version ✤ Wednesday, July 7, 2010
  9. 9. Web 2.0 ✤ Immersive Worlds: Fewer limits to geography, class size, or virtual world interactive simulations! ✤ Blogs: Critically Reflective Manager ✤ Wikis: Building a Sustainability knowledgebase ✤ Social Media - Collaboration ✤ Wednesday, July 7, 2010
  10. 10. Methodology ✤ Quantitative Survey of the current significance of values and quality of thinking towards the issues around Sustainability ✤ Quantitative longitudinal research of SBS, MBA Alumni recording a base line for sustainability awareness and effect, from their respective MBA programs ✤ Action research via a sample of MBA Students who will form part of a research group looking at coaching, ✤ Ethnographical and qualitative research to evaluate Coaching Performance towards better thinking/values towards Sustainability ✤ Grounded theory??? research to develop the Executive Coaching Model appropriate for the MBA Wednesday, July 7, 2010
  11. 11. Creating the new Sustainability Elective ✤ Neelankavil (1994) posits that 'The ideal MBA [graduate] would be, in short a, a well- educated and well-rounded individual who could tackle the myriad of problems faced by managers in all business' (p. 38). ✤ Wednesday, July 7, 2010
  12. 12. Research Outcomes ✤ A new Sustainability elective course delivered to MBA students, and later to be offered to non student parties ✤ Perhaps a new coaching model within immersive worlds that can improve quality of thinking and create value shifts ✤ Clarification on Sustainability Practices for Managers. ✤ Re-usable Immersive World Content Wednesday, July 7, 2010
  13. 13. Research Interest ✤ Sustainability Educators and Change Agencies ✤ Academics ✤ Coaching Profession, Dr David Rock, Brain Based Coaching Author ✤ Wednesday, July 7, 2010
  14. 14. Research Phases ✤ Literature Review, coaching certification, obtain sponsorship, initial surveys on sustainability, and methodology research (1 Year) ✤ More Literature Review, design of course content and action research Iterations (2 Years) ✤ Findings and discussion against Literature (6 Months) ✤ Thesis & defense (1 Year) Wednesday, July 7, 2010
  15. 15. Looking for Sponsorship ✤ Developing the content for the immersive world: ✤ Buying or Renting an Island ✤ Obtaining the skills or services to create scenarios ✤ Development costs ✤ ADSG and SBS Wednesday, July 7, 2010
  16. 16. Next Steps ✤ Investigate Sponsorship ✤ Confirm program start and advisors ✤ Further Literature Reviews on new research questions ✤ Wednesday, July 7, 2010
  17. 17. References ✤ Kilburg, R. R., and Hopkins, J., (2000), Executive coaching: Developing managerial wisdom in a world of chaos, Washington, DC, US: American Psychological Association. ✤ Rock, D., (2009), Coaching with the Brain in Mind, John Wiley & Sons, Inc., New Jersey ✤ Ghoshal, S., 2005. Bad Management Theories Are Destroying Good Management Practices. Management Learning, 4(1), 75-91. ✤ Mintzberg, H., 2005. Seven — Plus or Minus a Couple. Management Learning, 4(2), 244 -247. ✤ Neelankavil, J.P., 1994. Corporate America's Quest for an Ideal MBA. Journal of Management Development, 13(5), 38-52. Available at: http:// www.emeraldinsight.com/10.1108/02621719410058374. ✤ Pfeffer, J., 2005. Why Do Bad Management Theories Persist ? A Comment on Ghoshal. Management Learning, 4(1), 96 -100. Wednesday, July 7, 2010