1. Max Steel, unlocking the super hero within.
Campaign by: Luke Harkin and Kitty Lambe.

2. Our Aims?
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Excite boys aged 5 - 11 about the world of Max Steel.
Engage through low-level barriered tech, making it easy, simple and
enjoyable.
Encourage sales for Max Steel merchandise.
Make every person who participates feel like they've unlocked their own
super hero within.

3. Our plan?
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Design a gondola end, which creates an immersive experience in the
style of N-TEK labs, with short minigame to encourage purchase.
Attract children with the use of an emotive and 'turbo charged' narative,
relevant to the Max Steel story.
Using the narative, and 30 - 40 second mini game to encourage
purchase as this is the only way they can continue the game and story at
home.
Create the minigame for apps on android and Apple devices, using
augmented reality, to bring Max Steel villains to life.

4. Gondola Decoration
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Small walk in Gondola in the style of N-TEK labs.
With an invitation to 'unlock the superhero within', to encourage
people to walk into the gondola.

5. Storyboard for Gondola Minigame
Max's Mother: Storyboard One

6. Storyboard for Gondola Minigame
Kat Ryan Storyboard Two

7. Once the mini-game is cut short, Kat Ryan will re-appear encouraging
product purchase and encouraging an introduction towards playing at home
with the app. By sending the text, parents will also receive a 10% discount.

8. Once users have text in to N-TEK labs, they will receive two replies. The first
being a discounted price on Max Steel weapons, and the second being the link
to a data pack, where they can find mission updates the augmented reality app
and other extras for Max Steel.

9. Augmented Reality App
A virtual mission pack will be sent by
text with a direct link to download the
Max Steel AR minigame app, which
continues the story which would have
been cut off at the Gondola.
Augmented Reality means you
can be a hero within your own
home, fighting elementals in
your bedroom, lounge or bathroom.

10. How will the app work?
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Once downloaded, the app will continue from where the game left off in store.
When the app begins, it will use the camera to introduce the elementals to your real
life surroundings.
The tablet device will be held with one hand, and your weapon will be equipped in the
other.
When the camera is disrupted, it will count as a strike and the elemental will be
defeated.
There will be numerous levels, with more elementals in each (Level 1 has 10, Level 2
has 20 and so on).
When the game is complete you will save Max's mother, and receive another
additional discount on any item from the Max Steel range.