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Develop a deep understanding of their pain points and aim
to create content that helps them achieve their goals.
FONTS
Content
People
Will
Engage
Possible
Content
Content in
Exchange
for
Information
Lead Gen (Webinars, Whitepapers,
Events)
Blogs, Infographics, Videos, Newsletters, Social Media
Solution: Focus on your customers to find
your marketing “sweet spot”
Sweet
Spot

Develop a deep understanding of their pain points and aim
to create content that helps them achieve their goals.
FONTS
Content
People
Will
Engage
Possible
Content
Content in
Exchange
for
Information
Lead Gen (Webinars, Whitepapers,
Events)
Blogs, Infographics, Videos, Newsletters, Social Media
Solution: Focus on your customers to find
your marketing “sweet spot”
Sweet
Spot

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