1. 1. Just as Employee Advocacy transforms Social, so great Culture transforms
Employee Advocacy.
2. If you want to be really successful in Social Media, especially when
leveraging Employee Advocacy, you need a Culture that’s fit for Social.
3. This is the era when customers can ‘lift the lid’ on your organisation.
4. This is the era when great employees and great employers can identify
one another without the need for a recruiter.
5. Right now – Truth Trumps Spin; it’s what’s on the inside that counts. It’s
what companies do, and not what they say they do that will drive traction.
6. Where an organisation’s culture is vibrant and healthy; where the Vision
and Values have won the employees’ hearts and minds, you will
find a place where employees’ natural behaviour expounds the merits of
their employer, and every interaction those employees have…with
customers, clients, suppliers, partners, friends, and family, will help build
the company brand(s).
7. In this context, the use of an Employee Advocacy platform is a logical and
powerful means to amplify the employees’ voices.
8. This is not just about creating Employee Advocates; every employee is a
Culture Champion, a Brand Champion, a Social Champion in the making.
9. Encourage your Social Champions to see the value in and to develop their
Personal Brand in Social Media – Personal Branding is fed by great
Culture, and it contributes to great Culture.
10. Where great Organisational Culture and Social Media collide, your
employees can be Superheroes for your business, as never before.
Scoop Social
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10 reasons to consider the relationship between
Organisational Culture and Social Media
© Scoop Social 2015. All rights reserved.
especially in the context of Employee Advocacy
Every employee is a
Superhero in the making