1. By: Jeff Kinley

2. Company Background
• Established December 13, 1982
• 818 Olive Gardens globally

3. Target Audience
• Middle class families
• Older mature couples/families
• Money saving, tight budget

4. Social/mobile Advertising
• Twitter
• Facebook
• Cell phones

5. Twitter Contest
• Tweet @Olivegarden homemade dish
• Use #HOMEMADEGARDEN
• Winner $25 gift card

6. Cell Phone/Mobile updates
• Text message form
• New promotions/ contests
• Reminders to eat at Olive Garden

7. Big Idea
• Increase sales/ revenue for Olive Garden
nationwide
=

8. Big Idea Continued
• 2 for $30
• Includes: 2 salads, basket of breadsticks, 2
entrees, and a bottle of a select wine
• List of entrees and wines that can be chosen
from

9. Budget
• Twitter contest once a week= $1,200
• Mobile/Facebook advertising= $10,000
• Billboard, TV, radio, other= +$480,000
• Total Advertising budget= $500,000

10. Summary
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Target older more sophisticated crowd
2 for $30 deal
Strick new customers and keep former
Optimize advertising
Increase sales and revenue