The fact is to explain direct response marketing would take a multiple hour conversation. There are so many facets and details to it that even the best direct response marketers in the world are constantly refining and improving their marketing processes.

1. The Power of Direct Response Marketing
The fact is to explain direct response marketing would take a multiple hour conversation. There are so
many facets and details to it that even the best direct response marketers in the world are constantly
refining and improving their marketing processes. OK enough rambling. In short, direct response
marketing is a marketing approach whose main goal is to create advertising that causes the prospect to
take a specified, desired action. That's it. Now just to clarify in case you're wondering; direct response
marketing is in direct contrast to what most people know as marketing. Brand advertising/marketing is
by far the most recognizable form of marketing. It is what is most identified with the process that is
marketing. Rarely will you ever hear a random person on the street describe direct response marketing
as actual marketing. Well simply because the whole goal of brand marketing is to well brand. The
objective is to get your name/brand out there.davidraybould.com is a website witch gives all
information about Direct Response Marketing, Advertising Copywriting, Freelance Copy
Writer.
Naturally, one would think that branding is the best way to market right? I mean you're getting more
exposure, getting your name out there, and you have potential for a lot more sales and money right?
And to add to that, with direct response you're only targeting a small amount of people and you have
potential for less sales. I'd say that the vast majority of businesses in the world are small business.
Maybe 80%-90%. I mean when you think about it the big franchises pale in comparison when you put
them side to side with all the mom and pops out there. One of the major drawbacks of brand marketing
is the extremely high cost to make those campaigns produce profits. Branding campaigns only work
after a significant amount of money have been put into them. Because of the high cost, brand marketing
is tailor-made for big companies who can overcome the initial wave of little to no results until the
market finally recognizes them at which point the money starts trickling in.
Ever wonder why so many small businesses fail? It's because in society the mainly held belief is that
brand marketing is the only marketing that exists. Because of the widely held belief that you have to
spend as many advertising dollars as possible to "get your name out there", small businesses end up
spending their whole marketing budgets and end up with no results and little to no sales to recoup their
investment. All they've basically done is they've depleted their marketing reserves and now they have to
go into their profits once again to repeat the process all over again. (And keep in mind that this process
of getting exposure/getting in front of your prospects only starts paying off once you have done if for a
significant time, spent significant money on it, and once people have seen your ad/brand multiple times.
With direct response every campaign you run should be started to make a profit. That means spend
advertising dollars, get a response, make your money back, and make extra money back from what you
initially invested in the campaign. And after you've run a profitable direct response campaign, you can
then reinvest those profits and expand your direct response campaign. Could you do that with an
unprofitable, slow-to-work branding campaign. Direct response is a small-budget friendly marketing
strategy. It allows David to compete with the Goliaths of the world. It opens the door for mom and pops

2. to take their businesses from failing to thriving. You must first understand that the goal of direct
marketing is to get the prospect to buy or give you their information. It is never to get your name out
their, get exposure, and brand yourself. There is a time and a place to do that but it shouldn't be done in
your advertising. In your advertising you must lay out a clear direct benefit to your
customers.davidraybould.com is a website witch gives all information about Direct Response
Advertising, Web Copy Writer, Website Content Writer.