Sanoma on tablets ipad event (h.kienhuis)

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Presentation at the First iPad Event @Trouw Amstr

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Sanoma on tablets ipad event (h.kienhuis)

  1. 1. Sanoma on tablets iPad event, 11 November 2010 Herman Kienhuis, Sanoma Digital
  2. 2. 1. new category of comfortable computing devices quickly entering households
  3. 3. http://www.flickr.com/photos/schnaars/4544419991/
  4. 4. iPad sales [number of devices] 14 Milion 12 10 8 6 4 2 0 3-apr 3-mei 2-jun 2-jul 1-aug 31-aug 30-sep 30-okt 29-nov29-dec Source: Apple, analist reports
  5. 5. 94 percent uses the iPad multiple times per day Source: Sanoma Digital NL iPad survey 2010 [n=5500]
  6. 6. More than half uses it more than one hour per day Source: Sanoma Digital NL iPad survey 2010 [n=5500]
  7. 7. Favorite usage moments: In the evening [on couch] but also: At breakfast [2/3], In bed [1/2] On the toilet [1/4] Source: Sanoma Digital NL iPad survey 2010 [n=5500]
  8. 8. The iPad is shared within a household: also used by partner [3/4] and kids [1/2]! Source: Sanoma Digital NL iPad survey 2010 [n=5500]
  9. 9. 2. new opportunities in advertising and paid content
  10. 10. What do you use the iPad for? News Browse web Search Email TV/video Photos Games Reading magazines Music Often Shopping Sometimes Reading books Notes / word processing Social networking/blogging Business presentations Drawing / image processing Chat / messenging 0 20 40 60 80 100 Source: Sanoma Digital NL iPad survey 2010 [n=5500]
  11. 11. 20 percent of users install new apps on a daily basis, 70 percent weekly Source: Sanoma Digital NL iPad survey 2010 [n=5500]
  12. 12. At what price are you willing to pay? Digital Newspaper 5-10 5-12 sub/mnth 1-4 Digital 2-4 1-3 Magazine 4-7 US 5-10 eBook 7-12 7-13 Germany Finland Source: BCG $0 $5 $ 10 $ 15
  13. 13. Advertising building on power of: • print [tangible, inform,inspire] • TV [audiovisual, emotion, social] • online [interaction, targeting] • mobile [portable, always-on]
  14. 14. 3. Sanoma: exploring, exploring, learning, learning, sharing
  15. 15. Learning by doing
  16. 16. Don’t repack the old medium
  17. 17. Don’t overestimate current brands
  18. 18. Don’t reinvent the wheel The PADD (Personal Access Display Device)
  19. 19. Compared to a touch, clicking is boring
  20. 20. Design for fingers, not for eyes only
  21. 21. Provide multiple entry and exit points
  22. 22. Get feedback!
  23. 23. Thank you @kienhuis | SanomaDigital.nl

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