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Public Bicycle Sharing - Opportunities in India - Amit Bhatt, EMBARQ India


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Amit Bhatt, Strategy Head - Urban Transport presented on opportunities for public bicycle sharing in India to an audience at Studio X, Mumbai on 23rd May 2013

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Public Bicycle Sharing - Opportunities in India - Amit Bhatt, EMBARQ India

  1. 1. Public Bicycle Sharing: Opportunities in IndiaAmit BhattStrategy Head – Urban Transport
  2. 2. Rapid UrbanizationSource: McKinsey, 2010
  3. 3. Accelerated MotorizationSource: IIHS, 2011
  4. 4. Resources are constrained
  5. 5. The National Urban Transport Policy (NUTP, 2006)Emphasis on movement of people rather than vehiclesEquitable allocation of road spaceThe National Mission on Sustainable Habitats(NMSH, 2009) focuses on the greater use of non-motorized transport an important strategy forreducing GHG emissionsLaunching a public cycle program on PPP……Program Initiatives
  6. 6. Flexible personal privatesystemDense network of cyclesStrong identityEncourage short trip lengthsCycles are not tied up withstandUse of ITWhat is bike sharing
  7. 7. Role of Bike SharingAdopted from: Quay Communication Inc. 2008. Trans Link Public Bike system Feasibility Study, Vancouver
  8. 8. Evolution of Bike Sharing Program
  9. 9. Global Trends in Bike Sharing
  10. 10. Ministry of Urban Development (MoUD), Government ofIndia organized the first national consultation meeting inJune 2011 and constituted the following subgroups:Sub-group 1: National Policy for promotion of Non-Motorized Transport in Indian citiesSubgroup 2: Toolkit for Public Bicycle SchemeprojectsSubgroup 3: Product design and Specifications forthe Public Bike Schemes in IndiaSubgroup 4: Financing Public Bicycle SchemesMoUD Initiative on Bike Sharing
  11. 11. Sub Groups Recommendations
  12. 12. Launched in October 20113 Stations with 6 docks each)2 stations added in 2012(near Metro stations)Limited registrationToo small to really make anyimpactScalabilityAtcag – Banglaore
  13. 13. Nama Cycle – Bangalore
  14. 14. Capital and O&M Cost (Rs.)70%17%6%5% 2%Station setupCost of BikesOperation setupCommunicationAdministration30%22%20%14%13%1%RedistributionBike MaintenanceStation MaintenanceBack-end systemAdministrationReplacementsCapital Cost in a Typical PBS System O&M Cost in a Typical PBS SystemDetails Lyon Paris Washington Montreal HangzhouNumber ofBikes 1,000 20,600 500 2,400 60,000+Capital Cost/Bike 2,25,000 2,20,000 1,80,000 1,50,000 65,000OperationCost /Bike 75,000 97,200 80,000 60,000 45,000
  15. 15. Annual SubscriptionTemporary SubscriptionBike UsageAdvertisementSystem SponsorshipParking FeeRevenueCost RevenueMany systems charge no money for first 30 minutes, inChina the system is free for first hourAbout 95% of the system usage in China is free
  16. 16. Mysore has beenrecommended for takingup the Scheme underGEF GrantGrant will be utilised fortechnology, rolling stocksetcInfrastructure will bedeveloped by city / stateagencyOperation may be done byprivate agencyTechnical StudiesunderwayMysore Bike Sharing Project
  17. 17. Model Concession Agreement
  18. 18. Integration with Existing SystemIndoreBicycle mode share – 20%2000 Bicycle Rental +Repair ShopsAverage 60 Bicycles / shopShops in business for 20yrsStore Hours - 7 AM to 9 PMBicycles rented to familiarpeopleECONOMICSCostsBicycle – $70Shop Rental – $30Repairs/Maintenance – $2(Per month per rental bicycle)Revenue per bicycleRent – $5Repairs/Maintenance – $1Income – $3.5 per bicycle
  19. 19. abhatt@embarqindia.orgThank You