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INBOUND15
Behind the Curtain —
50 Tips for
Hosting Badass Events
Karen Hartline
CEO, Reinventing Events
#50tips @khartline
--13 years of event production experience
--Orchestrate events in U.S. and U.K.
--Produce variety of events including: con...
--Questions?
--Share presentation via email
--Learn at least 1 new thing
AGREEMENT
INBOUND15
PRE-PLANNING
INBOUND15
1 Set goals from the
beginning
#50tips @khartline
INBOUND15
Plan for
unexpected
fees
2
#50tips @khartline
INBOUND15
3 Give attendees an
opportunity to meet
BEFORE the event
#50tips @khartline
INBOUND15
Speed
networking
may be
cheesy, but
it works
4
#50tips @khartline
INBOUND15
5 Absorb the fees
#50tips @khartline
INBOUND15
Customize
your order
form
6
#50tips @khartline
INBOUND15
7 Don’t expect your
community to come to
you—go to them!
#50tips @khartline
#INBOUND15
Mashable Road Tour
#INBOUND15
Twilio Roadshow
#INBOUND15
Whuffaoke
#INBOUND15
Whuffaoke
INBOUND15
8 Turn a negative into a
positive
#50tips @khartline
INBOUND15
Add
personal
touches
9
#50tips @khartline
INBOUND15
10 Create templates and
checklists!
#50tips @khartline
INBOUND15
Be ready for
last minute
ideas
11
#50tips @khartline
#INBOUND15
TwilioCon 2012
INBOUND15
12 Use a hashtag, not a new
Twitter profile
#50tips @khartline
INBOUND15
SPEAKERS
INBOUND15
13 Ask speakers to attend
the event, not just speak
#50tips @khartline
INBOUND15
14 Include more Q&A time
#50tips @khartline
#INBOUND15
Tech Cocktail Celebrate
INBOUND15
15 Prep your speakers
#50tips @khartline
INBOUND15
Question
your
speakers
16
#50tips @khartline
INBOUND15
17 Don’t make your panel
facilitator do all the work
#50tips @khartline
INBOUND15
Don’t ask
everyone to
speak
18
#50tips @khartline
INBOUND15
19 Make a clear ask
#50tips @khartline
INBOUND15
Host VIP
reception
instead of
dinner
20
#50tips @khartline
INBOUND15
ONSITE
INBOUND15
Start your
event
outside the
venue
21
#50tips @khartline
INBOUND15
22 Music in between
sessions helps keep
energy up
#50tips @khartline
INBOUND15
23 Have your playlist offline
#50tips @khartline
INBOUND15
Have
employees
staff the
event
24
#50tips @khartline
INBOUND15
25 Get your sales team
involved
#50tips @khartline
INBOUND15
Include a
WOW factor26
#50tips @khartline
INBOUND15
Provide a coat check
27
#50tips @khartline
INBOUND15
28 Offer stress relief at your
event
#50tips @khartline
#INBOUND15
INBOUND15
29 WiFi is a must
#50tips @khartline
INBOUND15
Power it up!
30
#50tips @khartline
INBOUND15
SPONSORS
INBOUND15
31 Don’t sell attendee list to
sponsors
#50tips @khartline
INBOUND15
Offer
creative
sponsor
activations
32
#50tips @khartline
INBOUND15
33 No pay-to-play
#50tips @khartline
INBOUND15
Get your
swag on!34
#50tips @khartline
INBOUND15
F&B
INBOUND15
35 Help facilitate lunch
discussions with table
topics
#50tips @khartline
INBOUND15
36 Provide a variety of
options for food
#50tips @khartline
INBOUND15
Limited
catering
budgets
means getting
creative
37
#50tips @khartline
#INBOUND15
Engine Yard Distill
INBOUND15
38 Make your water fancy
#50tips @khartline
INBOUND15
Offer healthy
snack
options
39
#50tips @khartline
INBOUND15
40 EAT!
#50tips @khartline
INBOUND15
POST EVENT
INBOUND15
Say Thank
You!41
#50tips @khartline
INBOUND15
42 Prep post-event emails
BEFORE the event starts
#50tips @khartline
INBOUND15
43 Have content ready to go
#50tips @khartline
INBOUND15
Do your own
debrief44
#50tips @khartline
INBOUND15
45 Announce your next
event
#50tips @khartline
INBOUND15
INSIDER TIPS
INBOUND15
Have an
event
emergency
kit
46
#50tips @khartline
INBOUND15
47 Use a Safe Word
#50tips @khartline
INBOUND15
Keep details
straight with
Boomerang
48
#50tips @khartline
INBOUND15
49 Have work/life balance
#50tips @khartline
INBOUND15
THE BIG TAKEAWAY
INBOUND15
Think about
it from the
attendees
perspective
50
#50tips @khartline
INBOUND15
Karen Hartline
CEO, Reinventing Events
@khartline
#50tips
reinventingevents.com
karen@reinventingevents.
com
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#50Tips to Hosting Badass Events by Karen Hartline, Reinventing Events #INBOUND15

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Are your events badass? Are they unforgettable experiences delivering ROI, creative brand awareness and community cultivation? Karen Hartline, CEO of Reinventing Events will share her top 50 tips she has gained over the past 13 years of event production experience covering pre-planning, speakers, onsite, sponsors, food & beverage, post-production, and even some insider tips. The tips will help planners design events where the clients’ brands and personalities shine through the entire production, as well give the attendees a one-of-a-kind event experience.

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#50Tips to Hosting Badass Events by Karen Hartline, Reinventing Events #INBOUND15

  1. INBOUND15 Behind the Curtain — 50 Tips for Hosting Badass Events Karen Hartline CEO, Reinventing Events #50tips @khartline
  2. --13 years of event production experience --Orchestrate events in U.S. and U.K. --Produce variety of events including: conferences, dinners, launch parties and road shows --Accommodate budgets of all sizes Karen Hartline | @khartline
  3. --Questions? --Share presentation via email --Learn at least 1 new thing AGREEMENT
  4. INBOUND15 PRE-PLANNING
  5. INBOUND15 1 Set goals from the beginning #50tips @khartline
  6. INBOUND15 Plan for unexpected fees 2 #50tips @khartline
  7. INBOUND15 3 Give attendees an opportunity to meet BEFORE the event #50tips @khartline
  8. INBOUND15 Speed networking may be cheesy, but it works 4 #50tips @khartline
  9. INBOUND15 5 Absorb the fees #50tips @khartline
  10. INBOUND15 Customize your order form 6 #50tips @khartline
  11. INBOUND15 7 Don’t expect your community to come to you—go to them! #50tips @khartline
  12. #INBOUND15 Mashable Road Tour
  13. #INBOUND15 Twilio Roadshow
  14. #INBOUND15 Whuffaoke
  15. #INBOUND15 Whuffaoke
  16. INBOUND15 8 Turn a negative into a positive #50tips @khartline
  17. INBOUND15 Add personal touches 9 #50tips @khartline
  18. INBOUND15 10 Create templates and checklists! #50tips @khartline
  19. INBOUND15 Be ready for last minute ideas 11 #50tips @khartline
  20. #INBOUND15 TwilioCon 2012
  21. INBOUND15 12 Use a hashtag, not a new Twitter profile #50tips @khartline
  22. INBOUND15 SPEAKERS
  23. INBOUND15 13 Ask speakers to attend the event, not just speak #50tips @khartline
  24. INBOUND15 14 Include more Q&A time #50tips @khartline
  25. #INBOUND15 Tech Cocktail Celebrate
  26. INBOUND15 15 Prep your speakers #50tips @khartline
  27. INBOUND15 Question your speakers 16 #50tips @khartline
  28. INBOUND15 17 Don’t make your panel facilitator do all the work #50tips @khartline
  29. INBOUND15 Don’t ask everyone to speak 18 #50tips @khartline
  30. INBOUND15 19 Make a clear ask #50tips @khartline
  31. INBOUND15 Host VIP reception instead of dinner 20 #50tips @khartline
  32. INBOUND15 ONSITE
  33. INBOUND15 Start your event outside the venue 21 #50tips @khartline
  34. INBOUND15 22 Music in between sessions helps keep energy up #50tips @khartline
  35. INBOUND15 23 Have your playlist offline #50tips @khartline
  36. INBOUND15 Have employees staff the event 24 #50tips @khartline
  37. INBOUND15 25 Get your sales team involved #50tips @khartline
  38. INBOUND15 Include a WOW factor26 #50tips @khartline
  39. INBOUND15 Provide a coat check 27 #50tips @khartline
  40. INBOUND15 28 Offer stress relief at your event #50tips @khartline
  41. #INBOUND15
  42. INBOUND15 29 WiFi is a must #50tips @khartline
  43. INBOUND15 Power it up! 30 #50tips @khartline
  44. INBOUND15 SPONSORS
  45. INBOUND15 31 Don’t sell attendee list to sponsors #50tips @khartline
  46. INBOUND15 Offer creative sponsor activations 32 #50tips @khartline
  47. INBOUND15 33 No pay-to-play #50tips @khartline
  48. INBOUND15 Get your swag on!34 #50tips @khartline
  49. INBOUND15 F&B
  50. INBOUND15 35 Help facilitate lunch discussions with table topics #50tips @khartline
  51. INBOUND15 36 Provide a variety of options for food #50tips @khartline
  52. INBOUND15 Limited catering budgets means getting creative 37 #50tips @khartline
  53. #INBOUND15 Engine Yard Distill
  54. INBOUND15 38 Make your water fancy #50tips @khartline
  55. INBOUND15 Offer healthy snack options 39 #50tips @khartline
  56. INBOUND15 40 EAT! #50tips @khartline
  57. INBOUND15 POST EVENT
  58. INBOUND15 Say Thank You!41 #50tips @khartline
  59. INBOUND15 42 Prep post-event emails BEFORE the event starts #50tips @khartline
  60. INBOUND15 43 Have content ready to go #50tips @khartline
  61. INBOUND15 Do your own debrief44 #50tips @khartline
  62. INBOUND15 45 Announce your next event #50tips @khartline
  63. INBOUND15 INSIDER TIPS
  64. INBOUND15 Have an event emergency kit 46 #50tips @khartline
  65. INBOUND15 47 Use a Safe Word #50tips @khartline
  66. INBOUND15 Keep details straight with Boomerang 48 #50tips @khartline
  67. INBOUND15 49 Have work/life balance #50tips @khartline
  68. INBOUND15 THE BIG TAKEAWAY
  69. INBOUND15 Think about it from the attendees perspective 50 #50tips @khartline
  70. INBOUND15 Karen Hartline CEO, Reinventing Events @khartline #50tips reinventingevents.com karen@reinventingevents. com
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Are your events badass? Are they unforgettable experiences delivering ROI, creative brand awareness and community cultivation? Karen Hartline, CEO of Reinventing Events will share her top 50 tips she has gained over the past 13 years of event production experience covering pre-planning, speakers, onsite, sponsors, food & beverage, post-production, and even some insider tips. The tips will help planners design events where the clients’ brands and personalities shine through the entire production, as well give the attendees a one-of-a-kind event experience.

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