Fresh Menu, Box 8, and Faasos are food delivery services that utilize various digital marketing strategies. Fresh Menu and Box 8 design exclusive menus and package popular Indian dishes for convenient consumption. Faasos allows users to order directly from local restaurants. All three companies rely heavily on social media and have large follower counts, especially on Facebook and Instagram. They also use remarketing on platforms like Zomato, Swiggy, and Facebook. The document recommends the companies improve by producing more creative social media content, interacting with followers more, leveraging trends, and introducing passes for frequent customers.
2. INTRODUCTION
Box 8
• Box 8 puts together
popular Indian dishes in
a single box for easy
consumption
• The idea is to present
Indian meals in an easy
to consume fashion
because it isn’t always
finger ready
FRESH MENU
• Fresh menu is a cloud
kitchen service which
delivers fresh food to
your doorstep
• The daily menu is
exclusively designed by
their chefs
Faasos
• Faasos allows users to
order food and get
delivery service from
local restaurants.
• It specialises in serving
food on demand
18. IMPROVEMENTS
• More creative content on their social media
• Interactions with the followers
• Use latest trends to keep the followers invested in the brand
• Introduce passes for daily consumers like the competitors
