In the very near future new technologies will propel the travel experience to another level – meaning the industry will need to be prepared for more change. From ultra high-tech ways to check in at airports … to alternative payment methods … to biometrics and mobile tour representatives, disruption is almost guaranteed to impact many, if not all, parts of the industry … again. The impact of such technology will not be straightforward, so this webinar presented by Tnooz and Amadeus will showcase more about what is coming round the corner and how your business can meet the challenges and grasp the opportunities in store. Panelists for this FREE webinar were: Brian Beard – executive, travel technology and consulting, Amadeus North America Robert J Webb – chief information officer, Hilton Worldwide Zack Hicks, group vice president and chief information officer, Toyota Motor Sales, USA Moderator: Kevin May – editor and co-founder, Tnooz

1. Tech Power Tools:
Changing the Way We Travel
March 27, 2012

2. K
Kevin May Gene Quinn
Editor / Moderator CEO / Producer

3. Panelists
Brian Beard Rob Webb Zack Hicks
Amadeus Hilton Worldwide Toyota Motor
Executive, Travel CIO Sales, USA
Technology & Consulting Group VP & CIO

4. Poll no. 1

5. Technology Power Tools
How transformative technologies will
herald a new era in travel
© 2010 Amadeus IT Group SA
Brian Beard, Executive, Travel Technology & Consulting, Amadeus

6. 1. Chaos to Collaboration
 Increasing frustration and stress associated with travel in
the age of mass tourism
 Greater demand for richer, deeper and more personalized
experiences amongst both new and seasoned travelers
 The report explores how transformative technologies can
establish an era of collaborative travel benefiting both travel
companies and the 21st Century traveler
© 2010 Amadeus IT Group SA

7. © 2010 Amadeus IT Group SA

8. 2. Automatic transit
“Checking in” could become the
exception rather than the norm.
Manual check-in security will be replaced faster,
more efficient automated identity management
systems.
 Beyond tickets (and passports):
 chips, biometrics, NFC, contactless,
long-range fingerprinting
 Barriers to technological change
 social values, core
science/technology, infrastructure,
business models
© 2010 Amadeus IT Group SA
 Factors will affect automated security
management in transit
 personal data concerns and
regulation
 Meeting travelers’ differing needs

9. Poll no. 2

10. 3. Payment with memory
Data on travel-related payments will be integrated, acting as a
memory of expenditure and activity for individuals, groups
and travel businesses.
It will be easier to personalize and bundle services, to share expenditure for group
travel, and to record and trace and recall the history of “travel experiences.”
 Intelligent passenger records
 Digital breadcrumbs:
 mobile payments and history will
have a positive impact on
personalization
© 2010 Amadeus IT Group SA
 Contactless cards and group buying
 Bump and pay, square mobile credit
card reader
 Digital collectives (i.e. Groupon)

11. 4. Intelligent recommendation
Travel will become even more of a
social activity. As technologies make it
easier to tag and recommend the
“travel experience,” travelers will be
influenced by their peers.
Internet search engines and expert advice
will be equally important.
More comprehensive quality-control
networks will create competitive
pressures but, possibly, greater
opportunity.
© 2010 Amadeus IT Group SA
The travel agent of the future will have a
role as expert curator or editor of
recommendations and reviews and as
objective, “external” specialist.

12. Conclusion
 Providers have time to shape – rather than
simply await – the future by understanding
the shifting needs of the traveler
 Travel companies have the ability to preempt
rather than simply respond to change
 The most successful brand will be those with
the vision to spot and take advantage of
© 2010 Amadeus IT Group SA
emerging trends ahead of their competitors

13. Poll no. 3

25. Q&A

26. Thank You!
Please send your questions and comments to Kevin May,
Please
kevin@tnooz.com
Replay of today’s webinar and presentation will be available tomorrow at
www.tnooz.com