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Module 3 Lecture (Ch. 15): Jobs & Unemployment
WHAT IS ‘UNEMPLOYMENT’?
At first glance this seems like a rather stupid question; yet, in
reality, it’s a tough question to answer. We must have a fairly
reliable method of measuring unemployment because of the
tremendously adverse effect a high unemployment rate has upon
the economy of a society as a whole. The Bureau of Labor
Statistics’ official unemployment definition is “…the total of all
unemployed as a percent of the entire civilian labor force”.
Realizing that this is too simplistic a definition, the Bureau
divides the unemployed into six different categories. Each of
these categories represents the different variables that must be
taken into account when measuring the number of unemployed
in our society. The above definition represents the first three
tiers of unemployment definitions starting with just that group
of individuals unemployed for 15 weeks or longer. The last
three tiers include:
· Discouraged Workers M
· The “semi-hidden” unemployed
· Marginally Attached Workers: Those not working nor are they
actively looking for a job, but they are available to work and
have looked for work recently.
IS SOME LEVEL UNEMPLOYMENT BENEFICIAL?
The intention of the classification of unemployment is an
attempt to measure how an economy is doing at providing jobs
for the people who want them, not just the percentage of people
in an economy who are not employed.
Think about the unemployment of things rather than people.
Look around the campus and notice all the unemployed
automobiles in the parking lots/stations. Notice the unemployed
classrooms early in the morning and late at night. Notice the
unemployed seats in Starbucks. Look around the city and notice
all the unemployed automobiles in the car sales lots. Try to
make a reservation at any of the hotels in the city and notice
that you can almost always get a room—hence, lots of
unemployed hotel rooms.
Does all this unemployment bring benefits? Obviously, it would
be very costly to organize rental markets in which cars don’t sit
idle all day, classrooms utilized 24/7, hotel rooms booked 100%
all of the time and so on. Do the same ideas apply to
unemployed people? Certainly, unemployment causes misery
and heartache to those who have been laid off or can’t find
work. It is definitely quite costly both emotionally and
economically; however, there are potential benefits to a certain
level of unemployment.
As noted in the examples above (autos, hotel rooms, empty
classrooms etc.) imagining an economy without any
unemployment is nearly impossible. If consumers are free to
change their decisions about what they want to buy, some goods
and services must fall out of favor when others come into favor.
The firms making the products falling from favor fall on hard
times and often their workers are fired or laid off. Sure, these
laid-off workers could start work right away, cleaning shoes,
selling flowers at intersections, etc., but they are better off (in
their own opinion) being frictionally unemployed and searching
for new jobs. To eliminate this source of unemployment we
would need to forbid consumers from changing their buying
plans or insist that no one remain idle and get on with doing any
job even if it doesn’t earn a wage. Note that if this is how we
ran our economy we’d still be using coal-fired stoves and the
pony express, and we’d be wearing coonskin caps. There would
be no McDonald’s, Federal Express, or Nike shoes.
WHY IS THE ABILITY TO MEASURE THE AMOUNT OF
UNEMPLOYMENT SO IMPORTANT?
The unemployment level is a key indicator of economic activity.
High unemployment levels usually signal an economy that at
best is stagnating or experiencing a reduction in economic
growth at its worst. It represents the waste of a valuable
resource with the effect of a huge wave crashing through a
vulnerable society leaving economic and emotional destruction
in its wake. It may adversely affect everything from consumers’
purchasing habits, new technology, and business growth to
crime rates, public services, emotional depression, and an
overall skepticism concerning society’s leadership, both in
business and government.
The years 2008 and 2009 in the U.S. will be especially
memorable because of the skyrocketing unemployment rates
caused in part by financial meltdowns in the real estate and
stock markets. The percent of people unemployed in the U.S.
workforce as of July 2009 was 9.4% (compare that to 5.5% in
2004). To put this in perspective, there was an average of
645,000 workers laid off PER MONTH from November of ’08
through April of ’09. The effects of these massive layoffs will
be felt for years to come.
WHAT CAUSES HIGH UNEMPLOYMENT?
Answers to this may vary, but a high unemployment rate over a
long period of time (six months to a year) is usually caused by a
decrease in a society’s output of goods and services. Here’s
where you get kind of a snowball effect often associated with
economic fluctuations discussed at the end of Chapter 14.
· When there is an initial decrease in consumer demand, the
manufacturer will produce less which means he/she will need
fewer workers.
· After laying off several workers throughout the economy,
there is now even less money in the hands of the consumers
(more people without jobs, less income to spend) who will
demand even less than before
· causing the manufacturer to again lay off more workers
because of another reduction in productivity.
You see how this ‘snowball’ effect keeps going until the
manufacturers go out of business and the country finds itself in
a deep economic recession. The charts below help illustrate the
interrelationship between unemployment, real GDP, and
investment spending.
As you look at these charts, start from the bottom chart (Real
GDP). I’ve drawn dotted lines through specific time periods of
recession (specifically 1970-71, 1974-75, 1980, 1982, 1991,
2001-2002). Notice as you move upward the interrelationship
between ‘real’ GDP and investment spending (spending by
private businesses, corporations, and banks). Both curves follow
the same pattern. As investment declines so do growth
(investment).
Notice the almost inverse (opposite) relationship between
unemployment and both GDP and investment spending.
This point is also made by the author of your text on pg. 414,
Figure 15.5 which I’ve reproduced for you below:
As investment spending decreases, forcing a decrease in ‘real’
GDP (the ‘output’ gap), unemployment rates begin to rise. Note
in the above figure that for every dip in productivity (output
gap) there is also an almost equal corresponding increase in
unemployment. The output gap referred to in the above figure is
the difference between real GDP and Potential GDP.
Put another way, it’s the difference between an economy’s
output at full employment (Potential GDP) minus real GDP.
Obviously, when less is produced, less labor is required, which
means less income, which means a shift in the demand curve
downward and to the left (intersecting the supply curve at a
lower price for a lesser quantity) which means more layoffs
and…well, you get the picture.
NOTE: Be sure to read the article accompanying the lecture it
illustrates most of the points discussed in this module in real
life situations.
Another example I can give here is an article published in The
San Diego Union-Tribune by Dean Calbreath (Recession Sting a
Lasting Ache for Job Market. San Diego Union-Tribune.
9/7/2009) concerning the state of the U.S. labor economy as of
August 2009.
Notice the two charts. Unemployment in a year and a half has
jumped from just above 4% to almost 10%. Also, notice the
length of this recession – at 20 months and counting. In the
chart below the line chart notice that the cumulative loss of jobs
has jumped from zero in 2007 to 6.8 million as of August 2009.
Read the entire article, and you’ll get a real- world idea of what
I’ve discussed in this module
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Industry 94 DECISION HISTORY — All Years Company C
AC Camera Design Year 6 Year 7 Year 8 Year 9 Year 10 Year
11 Year 12 Year 13 Year 14 Year 15
Product
Enhancements
($ spent per camera)
Camera Housing
Editing / Sharing
Included Access.
Image Sensor Size
LCD Display Screen
Image Quality (maximum resolution)
Number of Photo Modes (video / still)
Extra Performance Features
Number of AC Camera Models
Product R&D Expenditures ($000s)
11mm
920k
3840×2160
10 / 4
9
10
11
3
3
20000
11mm
920k
3840×2160
10 / 4
9
10
11
3
3
20000
11mm
920k
3840×2160
10 / 4
10
10
11
3
4
20000
12mm
920k
3840×2160
10 / 4
10
11
12
4
4
20000
13mm
920k
3840×2160
10 / 4
10
11
12
4
4
20000
13mm
920k
3840×2160
10 / 4
10
11
12
4
4
20000
UAV Drone Design Year 6 Year 7 Year 8 Year 9 Year 10 Year
11 Year 12 Year 13 Year 14 Year 15
Built-In Camera (company's best model +)
GPS / WiFi / Bluetooth
Battery Pack (max. flight time in minutes)
Number of Rotors
Rotor Performance
Body Frame Construction
Obstacle Sensors
Camera Stabilization Device
Extra Performance Features
Number of UAV Drone Models
Product R&D Expenditures ($000s)
Min Upgrd
Enhanced
15
6
Enhanced
Fi-glass
Fr/Rr
Enhanced
5
2
18000
Sig Upgrd
Enhanced
15
6
Enhanced
Fi-glass
Fr/Rr
Enhanced
5
2
18000
Sig Upgrd
Enhanced
15
6
Enhanced
Fi-glass
Fr/Rr
Enhanced
5
3
18000
Maj Upgrd
Enhanced
15
6
Enhanced
Fi-glass
Fr/Rr
Enhanced
5
4
18000
Maj Upgrd
Advanced
15
6
Enhanced
Fi-glass
Fr/Rr
Enhanced
5
4
24000
Maj Upgrd
Advanced
15
6
Enhanced
Fi-glass
Fr/Rr
Enhanced
5
4
24000
AC Camera Marketing Year 6 Year 7 Year 8 Year 9 Year 10
Year 11 Year 12 Year 13 Year 14 Year 15
Wholesale Price ($/unit)
Retailer Support ($000s)
Advertising Budget ($000s)
Website Displays/Info ($000s)
Sales Promotions (weeks/discount)
Warranty Period
NORTH AMERICA
275
1710
4000
2000
1wk/12 %
120 days
320
1800
4000
3500
1wk/12 %
180 days
280
2800
4000
4000
1wk/10 %
180 days
480
2800
4000
4000
10wks/20 %
1 year
480
2800
4000
4000
10wks/20 %
1 year
480
2800
4000
4000
10wks/20 %
1 year
Anticipated
Ind. Avg.
Efforts
Wholesale Price
P/Q/Rating
Number of Models
Retailer Support ($/unit)
Advertising Budget
Website Displays
Sales Promotions
Warranty Period
231
4.0
3.2
6.00
2,550
1,500
1 wks/ 11.0 %
60 days
289
4.4
3.0
8.88
4,233
2,333
2 wks/ 15.3 %
230 days
339
5.1
3.6
10.50
3,950
3,142
3 wks/ 15.0 %
180 days
377
5.1
3.5
16.20
4,942
3,308
13 wks/ 19.7 %
360 days
432
5.4
3.7
14.68
3,892
2,842
15 wks/ 21.3 %
300 days
467
5.6
3.8
13.56
4,033
2,925
15 wks/ 21.3 %
330 days
Wholesale Price ($/unit)
Retailer Support ($000s)
Advertising Budget ($000s)
Website Displays/Info ($000s)
Sales Promotions (weeks/discount)
Warranty Period
EUROPE-AFRICA
275
1440
4000
1500
1wk/12 %
120 days
320
1500
4000
3500
1wk/12 %
180 days
295
2000
4000
4000
1wk/10 %
180 days
480
2000
4000
4000
10wks/20 %
1 year
480
2000
4000
4000
10wks/20 %
1 year
480
2000
4000
4000
10wks/20 %
1 year
Anticipated
Ind. Avg.
Efforts
Wholesale Price
P/Q/Rating
Number of Models
Retailer Support ($/unit)
Advertising Budget
Website Displays
Sales Promotions
Warranty Period
231
4.0
3.2
6.00
1,500
1,200
1 wks/ 11.0 %
60 days
286
4.4
3.0
8.83
3,525
1,408
3 wks/ 14.7 %
200 days
336
5.1
3.6
11.20
3,517
2,067
3 wks/ 14.8 %
180 days
381
5.1
3.5
13.90
4,208
2,642
13 wks/ 18.8 %
360 days
440
5.4
3.7
16.75
3,525
2,500
15 wks/ 20.5 %
270 days
483
5.6
3.8
15.81
3,808
2,692
15 wks/ 20.5 %
360 days
Copyright © 2019 GLO-BUS Software, Inc. Printed 20-Oct-22
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design 2/4
Industry 94 DECISION HISTORY — All Years Company C
AC Camera Marketing (concluded) Year 6 Year 7 Year 8 Year 9
Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
Wholesale Price ($/unit)
Retailer Support ($000s)
Advertising Budget ($000s)
Website Displays/Info ($000s)
Sales Promotions (weeks/discount)
Warranty Period
ASIA-PACIFIC
275
1110
4000
2000
1wk/11 %
120 days
320
1200
4000
3500
1wk/11 %
180 days
320
2000
4000
4000
1wk/10 %
180 days
400
2000
4000
4000
10wks/20 %
1 year
400
2000
4000
4000
10wks/20 %
1 year
400
2000
4000
4000
10wks/20 %
1 year
Anticipated
Ind. Avg.
Efforts
Wholesale Price
P/Q Rating
Number of Models
Retailer Support ($/unit)
Advertising Budget
Website Displays
Sales Promotions
Warranty Period
231
4.0
3.2
6.00
1,050
900
1 wks/ 11.0 %
60 days
286
4.4
3.0
7.91
2,717
1,192
3 wks/ 13.7 %
175 days
287
5.1
3.6
6.72
2,708
1,542
3 wks/ 14.0 %
185 days
348
5.1
3.5
12.10
3,017
2,017
12 wks/ 18.8 %
360 days
384
5.4
3.7
11.46
3,242
2,058
15 wks/ 21.0 %
260 days
418
5.6
3.8
12.71
3,933
2,625
15 wks/ 21.3 %
300 days
Wholesale Price ($/unit)
Retailer Support ($000s)
Advertising Budget ($000s)
Website Displays/Info ($000s)
Sales Promotions (weeks/discount)
Warranty Period
LATIN AMERICA
275
780
4000
1500
1wk/11 %
120 days
320
1000
4000
3000
1wk/11 %
180 days
320
2000
4000
3500
1wk/10 %
180 days
400
2000
4000
3500
10wks/20 %
1 year
400
2000
4000
3500
10wks/20 %
1 year
400
2000
4000
3500
10wks/20 %
1 year
Anticipated
Ind. Avg.
Efforts
Wholesale Price
P/Q Rating
Number of Models
Retailer Support ($/unit)
Advertising Budget
Website Displays
Sales Promotions
Warranty Period
231
4.0
3.2
6.00
850
600
1 wks/ 11.0 %
60 days
286
4.4
3.0
7.07
2,542
1,025
2 wks/ 15.2 %
125 days
285
5.1
3.6
9.06
2,533
1,342
3 wks/ 14.2 %
140 days
326
5.1
3.5
13.50
3,083
1,742
10 wks/ 17.0 %
360 days
369
5.4
3.7
12.16
2,692
1,842
15 wks/ 20.2 %
260 days
405
5.6
3.8
13.89
3,042
2,350
15 wks/ 20.5 %
330 days
UAV Drone Marketing Year 6 Year 7 Year 8 Year 9 Year 10
Year 11 Year 12 Year 13 Year 14 Year 15
Retail Price ($/unit to online customers)
Discount to 3rd-Party Retailers
Website Displays/Info ($000s)
Search Engine Advertising ($000s)
Retailer Recruitment ($000s)
Warranty Period
NORTH AMERICA
1,200
15%
2,000
1,500
1,144
90 days
1,300
15%
3,500
3,000
1,200
180 days
1,500
15%
3,000
3,000
1,500
180 days
1,750
15%
3,000
3,000
1,500
1 year
1,800
15%
3,000
3,000
1,500
1 year
1,800
15%
3,000
3,000
1,500
1 year
Anticipated
Ind. Avg.
Efforts
Retail Price
Retailer Discount
P/Q Rating
Number of Models
Website Displays
Search Engine Advert.
Recruitment/Support ($/unit)
Warranty Period
1,100
15.0 %
4.0★
2.0
1,500
1,500
80.00
70 days
1,392
14.0 %
4.5★
2.0
2,100
2,850
87.80
195 days
1,708
13.0 %
5.2★
2.0
2,700
3,417
164.81
180 days
2,262
12.0 %
5.3★
2.3
2,863
3,767
235.03
270 days
2,509
12.0 %
5.5★
3.0
3,058
4,192
267.20
300 days
2,714
13.0 %
5.8★
2.8
3,617
4,483
335.14
360 days
Retail Price ($/unit to online customers)
Discount to 3rd-Party Retailers
Website Displays/Info ($000s)
Search Engine Advertising ($000s)
Retailer Recruitment ($000s)
Warranty Period
EUROPE-AFRICA
1,200
15% %
1,700
1,200
944
90 days
1,300
15% %
3,500
3,000
1,100
180 days
1,300
15% %
3,500
3,000
1,500
180 days
1,750
15% %
3,500
3,000
1,500
1 year
1,800
15% %
3,500
3,000
1,500
1 year
1,800
15% %
3,500
3,000
1,500
1 year
Anticipated
Ind. Avg.
Efforts
Retail Price
Retailer Discount
P/Q Rating
Number of Models
Website Displays
Search Engine Advert.
Recruitment/Support ($/unit)
Warranty Period
1,100
15.0 %
4.0★
2.0
1,200
1,200
80.00
70 days
1,324
15.0 %
4.5★
2.0
1,992
2,300
89.23
140 days
1,682
12.0 %
5.2★
2.0
2,575
2,792
172.87
170 days
2,185
12.0 %
5.3★
2.3
2,742
3,268
249.75
210 days
2,541
11.0 %
5.5★
3.0
2,975
3,900
307.27
270 days
2,630
13.0 %
5.8★
2.8
3,025
4,133
342.72
300 days
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design 3/4
Industry 94 DECISION HISTORY — All Years Company C
UAV Drone Marketing (concluded) Year 6 Year 7 Year 8 Year 9
Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
Retail Price ($/unit to online customers)
Discount to 3rd-Party Retailers
Website Displays/Info ($000s)
Search Engine Advertising ($000s)
Retailer Recruitment ($000s)
Warranty Period
ASIA-PACIFIC
1,150
15% %
1,500
600
616
90 days
1,300
15% %
3,000
2,000
1,000
180 days
1,300
15% %
3,000
2,000
1,200
180 days
1,550
15% %
3,000
2,000
1,200
1 year
1,750
15% %
3,000
2,000
1,200
1 year
1,750
15% %
3,000
2,000
1,200
1 year
Anticipated
Ind. Avg.
Efforts
Retail Price
Retailer Discount
P/Q Rating
Number of Models
Website Displays
Search Engine Advert.
Recruitment/Support ($/unit)
Warranty Period
1,050
15.0 %
4.0★
2.0
900
600
80.00
70 days
1,266
17.0 %
4.5★
2.0
1,317
1,213
81.06
145 days
1,570
13.0 %
5.2★
2.0
1,633
1,683
143.11
140 days
2,053
12.0 %
5.3★
2.3
1,933
2,225
250.73
215 days
2,245
12.0 %
5.5★
3.0
2,233
2,742
369.86
260 days
2,464
13.0 %
5.8★
2.8
2,350
3,083
354.96
300 days
Retail Price ($/unit to online customers)
Discount to 3rd-Party Retailers
Website Displays/Info ($000s)
Search Engine Advertising ($000s)
Retailer Recruitment ($000s)
Warranty Period
LATIN AMERICA
1,150
15% %
1,000
300
376
90 days
1,300
15% %
3,000
2,000
1,000
180 days
1,300
15% %
3,000
2,000
1,200
180 days
1,550
15% %
3,000
2,000
1,200
1 year
1,750
15% %
3,000
2,000
1,200
1 year
1,750
15% %
3,000
2,000
1,200
1 year
Anticipated
Ind. Avg.
Efforts
Retail Price
Retailer Discount
P/Q Rating
Number of Models
Website Displays
Search Engine Advert.
Recruitment/Support ($/unit)
Warranty Period
1,050
15.0 %
4.0★
2.0
600
300
80.00
70 days
1,243
17.0 %
4.5★
2.0
958
792
99.95
110 days
1,630
12.0 %
5.2★
2.0
1,583
1,592
289.32
170 days
2,104
12.0 %
5.3★
2.3
1,658
1,683
257.47
245 days
2,206
12.0 %
5.5★
3.0
1,967
2,275
328.45
290 days
2,372
13.0 %
5.8★
2.8
1,875
2,508
367.47
330 days
AC Camera Workforce Comp. Year 6 Year 7 Year 8 Year 9
Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
Base Wage (per PAT member)
Assembly Quality Incentive ($ per unit)
Attendance Bonus ($ per unit)
Fringe Benefit Package ($ per year)
Training & Productivity Imp. ($ per PAT)
+3 %
2.80
900
2400
1500
+4 %
2.90
950
2600
1750
+4 %
2.90
950
2600
1750
+5 %
3.00
1000
2600
1750
+7 %
3.50
1100
2800
2500
+7 %
3.50
1100
2800
2500
UAV Drone Workforce Comp. Year 6 Year 7 Year 8 Year 9
Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
Base Wage (per PAT member)
Assembly Quality Incentive ($ per unit)
Attendance Bonus ($ per unit)
Fringe Benefit Package ($ per year)
Training & Productivity Imp. ($ per PAT)
+3 %
5.00
900
2200
1500
+4 %
5.20
950
2600
1750
+4 %
5.20
950
2600
1750
+5 %
5.40
1000
2600
1750
+7 %
6.20
1100
3200
2250
+7 %
6.20
1100
3200
2250
AC Camera Assembly Facility Year 6 Year 7 Year 8 Year 9
Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
Facility Expansion (new spaces added)
Newly Installed Workstations
Robotics Upgrade (for all workstations)
0
2
No Upg
0
0
No Upg
0
0
No Upg
0
0
No Upg
10
3
Init Upg
0
0
Init Upg
UAV Drone Assembly Facility Year 6 Year 7 Year 8 Year 9
Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
Facility Expansion (new spaces added)
Newly Installed Workstations
Robotics Upgrade (for all workstations)
0
2
No Upg
0
0
No Upg
0
0
No Upg
0
0
No Upg
10
3
Init Upg
0
0
Init Upg
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Industry 94 DECISION HISTORY — All Years Company C
Special AC Camera Contracts Year 6 Year 7 Year 8 Year 9 Year
10 Year 11 Year 12 Year 13 Year 14 Year 15
Discount Offer (% off of standard price)
NORTH AMERICA
0 % 0 % 0 % 18 % 5 % 0 %
Include Projected Outcomes in Y6 No No No No No No
Discount Offer (% off of standard price)
EUROPE-AFRICA
0 % 0 % 0 % 15 % 5 % 0 %
Include Projected Outcomes in Y6 No No No No No No
Discount Offer (% off of standard price)
ASIA-PACIFIC
0 % 0 % 0 % 20 % 5 % 0 %
Include Projected Outcomes in Y6 No No No No No No
Discount Offer (% off of standard price)
LATIN AMERICA
0 % 0 % 0 % 18 % 5 % 0 %
Include Projected Outcomes in Y6 No No No No No No
Corporate Social Responsibility Year 6 Year 7 Year 8 Year 9
Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
Charitable Contributions Dollars (000s)
% of Profit
Improved Working
Conditions
Cafeteria/Child Care
Saftey Equipment
Green Initaitives (environmental sustainability)
Renewable Energy Program ($000s)
Supplier Code of Conduct / Monitoring
0
1.0 %
No
500
Yes
Yes
Yes
0
1.0 %
No
500
Yes
Yes
Yes
0
1.0 %
No
500
Yes
Yes
Yes
0
1.0 %
No
500
Yes
Yes
Yes
0
1.0 %
No
500
Yes
Yes
Yes
0
1.0 %
No
500
Yes
Yes
Yes
Finance and Cash Flow Year 6 Year 7 Year 8 Year 9 Year 10
Year 11 Year 12 Year 13 Year 14 Year 15
1-Year Bank Loan ($000s)
5-Year Bank Loan ($000s)
10-Year Bank Loan ($000s)
Stock Issue (000s of shares)
SOURCES OF ADDITIONAL CASH
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
200,000
0
0
0
0
0
0
0
Early Repayment of
Bank Loans
Loan #
Loan #
Dividend ($ per share)
Stock Repurchases (000s of shares)
USES FOR EXCESS CASH
0
0
0.00
0
0
0
0.00
0
0
0
0.00
0
0
0
0.00
0
0
0
4.00
1,000
0
0
4.00
0
Projected vs. Actual Performance Year 6 Year 7 Year 8 Year 9
Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
Net Revenues ($000s)
Net Profit ($000s)
Earnings Per share (EPS)
Return On Equity (ROE)
Credit Rating
Image Rating
PERFORMANCE PROJECTIONS
452,592
43,609
2.18
32.0 %
A–
76
555,671
76,559
3.83
41.9 %
A
76
573,996
67,317
3.37
28.3 %
A
78
618,899
106,036
5.30
34.3 %
A+
77
652,244
115,222
6.06
38.4 %
A–
79
0
0
0.00
0.0 %
n.a.
0
Net Revenues ($000s)
Net Profit ($000s)
Earnings Per share (EPS)
Return On Equity (ROE)
Credit Rating
Image Rating
ACTUAL PERFORMANCE
411,968
29,956
1.50
23.1 %
A–
74
515,130
59,732
2.99
34.2 %
A
79
528,779
51,835
2.59
22.5 %
A
82
592,219
96,028
4.80
31.6 %
A+
77
671,639
124,198
6.54
40.8 %
A–
80
AVERAGE VARIANCE -20.4% -13.1% -13.9% -6.2% 5.2%
Copyright © 2019 GLO-BUS Software, Inc. Printed 20-Oct-22
at 6:20 PM — Page 4
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Copyright © 2019 GLO-BUS Software, Inc. Page 1
Camera
& Drone
Journal
20-Oct-22
Industry 94
BUGN 295-53
Year 10
Year 10 Scoreboard
Rank
Company Name
Investor
Expectation
Score
Best-In-
Industry
Score
Weighted
Average
Score
Change
from Y9
1 Flexie 113 98 102 -1
2 Axiom 114 80 89 -1
3 Drexel Cams 114 79 88 -7
4 B-Vision 112 72 82 -7
5 Emeron 107 68 78 -5
6 Cruising-PRO 108 67 77 -5
Game-To-Date Scoreboard
Rank
Company Name
Investor
Expectation
Score
Best-In-
Industry
Score
Weighted
Average
Score
Bonus
Points
Overall
G-T-D
Score
1 Flexie 113 98 102 3 105
2 Axiom 114 88 95 2 97
3 Drexel Cams 115 86 93 1 94
4 B-Vision 116 80 89 2 91
5 Emeron 114 75 85 1 86
6 Cruising-PRO 107 72 81 1 82
Investor
Expectation
Score (I.E.)
Investors and company boards of directors have established
targets for the
five key performance measures that appear on pages 2 and 3 of
this report.
The I.E. score ranges from 0 to 120 (if all targets are exceeded
by 40% or
more). Click the Help button (upper-right) for more
information.
Best-In-
Industry
Score (B-I-I)
The B-I-I score measures each company's performance relative
to the best
performing company on each key scoring measure. The B-I-I
score ranges
from 0 to 100. To score 100 a company must be the best
performing company
in the industry on all five key performance measures.
Weighted
Average
Score
The weighted average score combines the Investor Expectation
Score and the
Best-In-Industry Score using a 25%-25% weighting as specified
by the
course instructor. Detailed explanations of scoring are provided
in the Help
sections asociated with pages 1, 2, and 3 of this report.
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Industry 94 Camera & Drone Journal Year 10
Key Performance Measures
Earnings Per Share ($)
Earnings Per Share scores are based on a 20% or 20 point
weighting. Bolded numbers indicate achievement of the investor
expected EPS
shown below each yearly column head. Highlighted numbers
indicate best-in-industry performances for each year. Game-To-
Date scores
are based on a weighted average of the annual EPS
performances. For more information, click the Help button
(above-right).
Y6
(1.25)
Y7
(2.00)
Y8
(3.00)
Y9
(4.25)
Y10
(5.50)
Y11
(7.00)
Y12
(8.50)
Y13
(10.50)
Y14
(12.50)
Y15
(14.50)
Wgt. Avg.
(3.20) I.E. B-I-I
Y10 Score
I.E. B-I-I
G-T-D Score
A 3.51 6.13 5.28 6.24 10.19 6.19 24 17 24 20 A
B 1.68 3.92 4.25 6.08 8.17 4.79 24 14 24 15 B
C 1.50 2.99 2.59 4.80 6.54 3.65 22 11 21 12 C
D 2.06 4.04 5.09 6.97 9.23 5.44 24 16 24 17 D
E 1.78 3.95 4.14 5.34 7.09 4.46 23 12 24 14 E
F 2.46 4.70 5.41 8.02 11.73 6.30 24 20 24 20 F
Return On Equity (%)
Return On Equity scores are based on a 20% or 20 point
weighting. Bolded numbers indicate achievement of the investor
expected ROE
shown below each yearly column head. Highlighted numbers
indicate best-in-industry performances for each year. Game-To-
Date scores
are based on a weighted average of the annual ROE
performances. For more information, click the Help button
(above-right).
Y6
(17.5)
Y7
(20.0)
Y8
(25.0)
Y9
(30.0)
Y10
(35.0)
Y11
(40.0)
Y12
(42.5)
Y13
(45.0)
Y14
(47.5)
Y15
(50.0)
Wgt. Avg.
(25.5) I.E. B-I-I
Y10 Score
I.E. B-I-I
G-T-D Score
A 48.5 53.2 33.2 32.0 52.0 42.3 24 10 24 15 A
B 26.0 44.4 35.4 38.0 38.5 37.3 21 8 24 13 B
C 23.1 34.2 22.5 31.6 40.8 31.7 22 8 22 11 C
D 30.5 44.1 41.2 42.3 44.1 41.7 23 9 24 15 D
E 26.9 41.7 30.6 29.8 30.3 31.4 17 6 22 11 E
F 35.5 45.2 39.5 55.2 100.1 55.3 24 20 24 20 F
Stock Price ($ per share)
Stock Price scores are based on a 20% or 20 point weighting.
Bold numbers indicate achievement of the investor expected
stock price
shown below each yearly column head. Highlighted numbers
indicate best-in-industry performance for each year. Game-To-
Date scores are
based solely on the most recent year's stock price. For more
information, click the Help button (above-right).
Y6
(20.00)
Y7
(35.00)
Y8
(60.00)
Y9
(100.00)
Y10
(150.00)
Y11
(200.00)
Y12
(250.00)
Y13
(300.00)
Y14
(330.00)
Y15
(350.00) I.E. B-I-I
Y10 Score
I.E. B-I-I
G-T-D Score
A 115.42 201.85 159.61 181.12 299.95 24 16 24 16 A
B 49.69 125.74 125.81 178.42 234.56 24 13 24 13 B
C 41.07 91.28 68.25 136.08 194.20 23 11 23 11 C
D 63.58 132.63 155.94 209.47 272.31 24 15 24 15 D
E 53.02 126.56 122.50 151.32 193.62 23 11 23 11 E
F 80.79 154.20 165.67 247.77 366.95 24 20 24 20 F
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Industry 94 Camera & Drone Journal Year 10
Key Performance Measures
(concluded)
Credit Rating
Credit Rating scores are based on a 20% or 20 point weighting.
Bolded credit ratings indicate achieving or exceeding the
investor expected
EPS shown below each yearly column head. For Best-In-
Industry scoring, an A+ credit rating earns a score of 20 points
(lesser credit ratings
earn lower scores). Game-To-Date scores are based solely on
the most recent year's credit rating.
Y6
(B+)
Y7
(B+)
Y8
(A–)
Y9
(A–)
Y10
(A–)
Y11
(A)
Y12
(A)
Y13
(A)
Y14
(A)
Y15
(A) I.E. B-I-I
Y10 Score
I.E. B-I-I
G-T-D Score
A A A A A+ A 22 19 22 19 A
B A– A A A A+ 24 20 24 20 B
C A– A A A+ A– 20 18 20 18 C
D A– A A A A 22 19 22 19 D
E A– A A A A+ 24 20 24 20 E
F A– A A A A– 20 18 20 18 F
Image Rating
Image Rating scores are based on a 20% or 20 point weighting.
Bolded image ratings indicate achieving or exceeding the
investor expected
image rating shown below each yearly column head.
Highlighted numbers indicate best-in-industry performances for
each year. Game-To-
Date scores are based on an average of each company's image
ratings for the most recent three years.
Y6
(70)
Y7
(72)
Y8
(72)
Y9
(75)
Y10
(75)
Y11
(77)
Y12
(77)
Y13
(80)
Y14
(80)
Y15
(80)
Y8-Y10
Average I.E. B-I-I
Y10 Score
I.E. B-I-I
G-T-D Score
A 71 74 70 76 76 74 20 18 20 18 A
B 76 77 76 78 72 75 19 17 20 19 B
C 74 79 82 77 80 80 21 19 21 20 C
D 73 78 75 79 82 79 21 20 21 20 D
E 73 73 79 76 78 78 20 19 21 19 E
F 76 75 77 81 84 81 21 20 21 20 F
High Average Low
Total Dollars ($000s)
High Average Low
Per Unit Sold ($/unit)
Industry 94 Cash Outlays for Corporate
Social Responsibility and Citizenship
High Average Low
Image Rating Points
Generated from
CSRC Expenditures
Year 6 10,757 5,516 0 10.48 5.34 0.00 5 3 0
Year 7 9,607 4,472 0 11.31 4.68 0.00 8 4 0
Year 8 9,749 5,297 2,100 12.64 5.84 2.01 11 6 1
Year 9 10,016 6,097 1,500 12.04 7.18 1.40 14 8 1
Year 10 10,069 5,742 2,000 11.65 6.71 1.81 17 9 2
Year 11
Year 12
Year 13
Year 14
Year 15
Corporate Social Responsibility and Citizenship
Beginning in Year 9, the World Council for Exemplary
Corporate Citizenship presents a distinguished award
to the company making the highest cash outlays as a
percentage of revenues for corporate social respon-
sibility and citizenship initiatives.
Award Winner 2nd Place
Y9 Flexie Axiom
Y10 Flexie Emeron
Y11
Y12
Y13
Y14
Y15
Corporate Responsibility Award
for Exemplary Corporate Citizenship
Copyright © 2019 GLO-BUS Software, Inc. Page 3
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Industry 94 Camera & Drone Journal Year 10
Bonus Point Awards
BULL'S EYE AWARD
for Accurately Forecasting Total Revenues,
Earnings Per Share, and Image Rating
One bonus point added to any company's game-to-date score
when
actual performance on Total Revenues AND Earnings Per Share
vary by
no more than 5% from projected performance AND when Image
Rating
varies by no more than 4 points from the projected image rating.
Year 10
Forecast
Year 10
Actual
Percent
Variance
Revenues (within ± 5%)
Year 10
Forecast
Year 10
Actual
Percent
Variance
EPS (within ± 5% or ± 10¢)
Year 10
Forecast
Year 10
Actual
Point
Variance
Image Rating (within ± 4 points) Year 10
Bull's Eye
Award
Cumu-
lative
Awards
A 640,065 626,389 -2.1 % 10.62 10.19 -4.0 % 77 76 -1 pts. Yes
2 A
B 691,404 697,567 +0.9 % 8.00 8.17 +2.1 % 71 72 +1 pts. Yes
1 B
C 652,244 671,639 +3.0 % 6.06 6.54 +7.9 % 79 80 +1 pts. No 0
C
D 821,361 782,669 -4.7 % 10.16 9.23 -9.2 % 82 82 0 pts. No 0
D
E 634,072 678,116 +6.9 % 6.23 7.09 +13.8 % 77 78 +1 pts. No
0 E
F 733,306 732,726 -0.1 % 11.88 11.73 -1.3 % 85 84 -1 pts. Yes
2 F
Trends in Variances Between Projected and Actual Performance
(company and industry variances bertween projected and actual
revenues, EPS, and image rating)
Industry 94
Variance
Largest
Average
Smallest
Company C Variance
+16.0 %
+9.7 %
+3.0 %
+14.3 %
Year 6
+11.1 %
+4.9 %
+2.2 %
+11.0 %
Year 7
+13.7 %
+8.6 %
+1.4 %
+12.0 %
Year 8
+8.0 %
+2.8 %
+0.4 %
+4.6 %
Year 9
+7.4 %
+0.8 %
+0.5 %
+4.1 %
Year 10
0.0 %
0.0 %
0.0 %
0.0 %
Year 11
0.0 %
0.0 %
0.0 %
0.0 %
Year 12
0.0 %
0.0 %
0.0 %
0.0 %
Year 13
0.0 %
0.0 %
0.0 %
0.0 %
Year 14
0.0 %
0.0 %
0.0 %
0.0 %
Year 15
Y6
Score Δ
Y7
Score Δ
Y8
Score Δ
Y9
Score Δ
Y10
Score Δ
Y11
Score Δ
Y12
Score Δ
Y13
Score Δ
Y14
Score Δ
Y15
Score
Current-Year Scores and Net Changes Cumu-
lative
Awards
A 102 0 102 -6 96 -6 90 -1 89 0 A
B 80 +9 89 +4 93 -4 89 -7 82 1 B
C 75 +7 82 -6 76 +6 82 -5 77 1 C
D 83 +8 91 +9 100 -5 95 -7 88 1 D
E 79 +9 88 +3 91 -8 83 -5 78 1 E
F 90 +3 93 +9 102 +1 103 -1 102 1 F
Δ = net change in score between years Highlighted figure =
Leap Frog Award winner
Copyright © 2019 GLO-BUS Software, Inc. Page 3b
for Most Improved Overall Score
(current year to current year)
LEAP FROG AWARD Beginning in Year 7, one bonus point is
added to the game-to-date overall
score of the company whose current-year overall score is most
improved
over the prior year. If all companies fail to improve their scores
from one
year to the next, then no Leap Frog bonus is awarded.
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Industry 94 Camera & Drone Journal Year 10
Industry Overview
Action-Capture Camera Global Statistics (industry totals)
North
America
Europe-
Africa
Asia-
Pacific
Latin
America
Overall
NOTES
Average Wholesale Price ($/unit)
% Change from Year 9
467
+8.1 %
483
+9.8 %
418
+8.9 %
405
+9.8 %
443
+9.1 %
◄ Average wholesale prices in Year 10
were much higher than in Year 9
AC Camera Demand (000s of units) 1,296 1,098 1,170 870
4,434 ◄ -9.1% lower than forecast.
Units Assembled/Shipped/Sold 1,296 1,098 1,170 870 4,434 ◄
Down by -2.5% from Year 9.
Unsatisfied Demand (000s of units) 0 0 0 0 0 ◄ Assembly
capability industry-wide
was adequate to satisfy Year 10
demand.
Demand Forecast
(000s of units)
Year 11
Year 12
Year 13
1,344 1,134 1,248 930 4,656
1,391 1,173 1,335 994 4,893
1,439 1,213 1,428 1,063 5,143
◄ Demand for AC Cameras is expected
to increase by about 5.1% annually.
Action-Capture Camera Global Trends
(industry average price, P/Q Rating, and number of performance
features)
UAV Drone Global Statistics (industry totals)
North
America
Europe-
Africa
Asia-
Pacific
Latin
America
Overall
NOTES
Average Wholesale Price ($/unit)
% Change from Year 9
2,714
+8.2 %
2,630
+3.5 %
2,464
+9.8 %
2,372
+7.5 %
2,545
+7.2 %
◄ Average wholesale prices in Year 10
were much higher than in Year 9
UAV Drone Demand (000s of units) 336 276 204 126 942 ◄
0.7% higher than forecast.
Units Assembled/Shipped/Sold 336 276 204 126 942 ◄ Up by
11.3% from Year 9.
Unsatisfied Demand (000s of units) 0 0 0 0 0 ◄ Assembly
capability industry-wide
was adequate to satisfy Year 10
demand.
Demand Forecast
(000s of units)
Year 11
Year 12
Year 13
364 302 226 138 1,030
387 320 246 150 1,103
410 339 268 164 1,181
◄ Demand for UAV Drones is expected
to increase by about 7.8% annually.
UAV Drone Global Trends
(industry average price, P/Q Rating, and number of performance
features)
Copyright © 2019 GLO-BUS Software, Inc. Page 4
Price P/Q Rating Features
5 6 7 8 9 10 11 12 13 14 15
$200
$300
$400
$500
0
5
10
Year
Av
er
ag
e
P
ric
e
Fe
at
ur
es
P
/Q
R
at
in
g
–
Price P/Q Rating Features
5 6 7 8 9 10 11 12 13 14 15
$0
$1000
$2000
$3000
0
5
10
Year
Av
er
ag
e
P
ric
e
P
/Q
R
at
in
g
–
Fe
at
ur
es
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Industry 94 Camera & Drone Journal Year 10
Financial Performance Summary
Income Statement Data ($000s)
AC Camera UAV Drone Total
Net Sales Revenues Cost of
Goods Sold
Delivery
Costs
Marketing
Costs
Admin
Expenses
Operating
Profit
Interest
Exp (Inc)
Income
Taxes
Net
Profit
A 290,820 335,569 626,389 269,006 31,236 50,400 8,884
266,863 4,717 78,644 183,502 A
B 309,595 387,972 697,567 359,318 34,189 64,950 7,822
231,288 3,895 66,718 155,675 B
C 312,668 358,971 671,639 372,973 36,947 68,200 9,499
184,020 4,754 53,228 124,198 C
D 360,981 421,688 782,669 387,207 41,507 90,500 8,602
254,853 4,853 75,000 175,000 D
E 317,866 360,250 678,116 344,825 31,563 84,600 9,735
207,393 4,822 60,771 141,800 E
F 318,213 414,513 732,726 308,477 36,057 87,850 9,696
290,646 1,620 86,708 202,318 F
318,357 379,827 698,184 340,301 35,250 74,417 9,040 239,177
4,110 70,178 163,749
Balance Sheet Data ($000s)
Cash
On Hand
Current
Assets
Fixed
Assets
Total
Assets
Current
Liabilities
Long-Term
Loans
Total
Liabilities
Beginning
Equity
Stock Sales
(Purchases)
Earnings
Retained
Ending
Equity
Shareholder Equity
A 66,967 168,295 206,370 374,665 59,996 30,000 89,996
420,773 -319,607 183,502 284,669 A
B 225,181 354,581 154,448 509,029 61,008 0 61,008 360,707 -
63,595 150,912 448,021 B
C 225,919 347,772 212,628 560,400 273,280 30,000 303,280
352,167 -143,240 48,198 257,120 C
D 147,961 288,638 260,054 548,692 84,423 30,000 114,423
359,038 -85,556 160,787 434,269 D
E 268,978 402,865 232,023 634,888 72,469 30,000 102,469
404,617 0 127,800 532,419 E
F 19,630 134,686 216,260 350,946 68,886 135,000 203,886
257,306 -303,934 193,693 147,060 F
159,106 282,806 213,631 496,437 103,344 42,500 145,844
359,101 0 144,149 350,593
Selected Financial and Operating Statistics
Dividend
Per Share
($/share)
Total Div
Payment
($000s)
Payout
(percent of
net profit)
Dividend Data
Debt :
Equity
(D%:E%)
Interest
Coverage
Ratio
Current
Ratio
Credit Rating Measures
Gross
Profit
Margin
Operating
Profit
Margin
Net
Profit
Margin
Profitability Ratios Capital
Outlays
($000s for
plant & equip)
Shares
of Stock
Outstanding
(000s of shrs)
A 0.00 0 0.0 % 24:76 56.57 2.81 57.1 % 42.6 % 29.3 % 5,000
18,006 A
B 0.25 4,763 3.1 % 12:88 59.38 5.81 48.5 % 33.2 % 22.3 % 0
19,050 B
C 4.00 76,000 61.2 % 54:46 38.71 1.27 44.5 % 27.4 % 18.5 %
69,900 19,000 C
D 0.75 14,213 8.1 % 21:79 52.51 3.42 50.5 % 32.6 % 22.4 %
74,150 18,950 D
E 0.70 14,000 9.9 % 16:84 43.01 5.56 49.2 % 30.6 % 20.9 %
2,500 20,000 E
F 0.50 8,625 4.3 % 58:42 179.41 1.96 57.9 % 39.7 % 27.6 %
5,000 17,250 F
1.03 19,600 14.4 % 31:69 71.60 3.47 51.3 % 34.3 % 23.5 %
26,092 18,709
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Industry 94 Camera & Drone Journal Year 10
Action-Capture Camera Benchmarks
Assembly and Production Benchmarks
Low Average High
Industry 94 Company
C
Camera Components
and Features
($ per unit)
Image Sensor 9.60 12.76 19.78 19.78
LCD Screen Display 6.79 9.76 14.40 9.20
Image Quality 7.20 10.74 12.61 11.96
Photo Modes 8.64 12.17 20.70 12.88
Camera Housing 10.00 13.00 15.00 10.00
Editing/Sharing Capabilities 11.00 12.33 15.00 11.00
Included Accessories 12.00 14.50 17.00 12.00
Extra Performance Features 11.85 17.71 32.40 11.85
Total Cost of Camera Components and Features ($ per unit) *
93.22 102.98 121.80 98.67
R&D Expenditures
($000s)
Year 10 Expenditures 0 11,333 24,000 20,000
Cumulative Expenditures 87,000 115,000 161,000 145,000
Workforce Statistics Total Compensation ($ per employee)
23,766 29,084 32,385 32,385
Productivity (units per PAT per year) 2,992 3,176 3,496 3,496
Labor Cost ($ per unit assembled)) 25.31 30.60 39.26 29.59
Total Camera Production/Assembly Cost (manufacturing cost
per unit) 177.00 202.84 249.34 210.15
Assembly Facility
($000s)
Workstation Spaces (plant size) 300 320 350 310
Installed Workstations 285 313 350 285
* The total of all the component/feature cost items may not
equal the figures on the Total Cost of Camera Components and
Features line because the low,
average, and high costs for each component/feature may come
from different companies.
Geographic Operating Benchmarks
Low Average High
Industry 94 Company
C
North America Delivery Cost ($ per unit sold) 5.00 5.33 6.00
5.00
Marketing Cost ($ per unit sold) 22.55 44.97 56.90 56.90
Operating Profit ($ per unit sold) 153.79 166.61 180.85 172.82
Operating Profit Margin (%) 34.5 % 39.1 % 43.2 % 38.0 %
Warranty Claim Rate (%) 18.0 % 35.2 % 39.5 % 39.4 %
Warranty Repair Cost ($ per unit sold) 9.01 17.61 19.76 19.70
Europe-Africa Delivery Cost ($ per unit sold) 22.08 24.46 26.43
24.20
Marketing Cost ($ per unit sold) 24.05 50.50 69.27 59.17
Operating Profit ($ per unit sold) 166.99 177.30 187.50 172.47
Operating Profit Margin (%) 33.7 % 38.3 % 42.3 % 36.3 %
Warranty Claim Rate (%) 37.2 % 38.7 % 39.5 % 39.4 %
Warranty Repair Cost ($ per unit sold) 18.59 19.33 19.78 19.70
Asia-Pacific Delivery Cost ($ per unit sold) 25.85 30.15 33.00
29.00
Marketing Cost ($ per unit sold) 34.47 44.30 50.66 46.45
Operating Profit ($ per unit sold) 85.89 108.97 152.33 93.47
Operating Profit Margin (%) 20.1 % 27.7 % 36.9 % 24.0 %
Warranty Claim Rate (%) 18.0 % 31.8 % 39.5 % 39.4 %
Warranty Repair Cost ($ per unit sold) 8.98 15.87 19.77 19.69
Latin America Delivery Cost ($ per unit sold) 26.41 29.43 31.80
29.00
Marketing Cost ($ per unit sold) 31.11 48.82 60.59 60.59
Operating Profit ($ per unit sold) 64.12 101.12 165.42 87.61
Operating Profit Margin (%) 15.4 % 25.9 % 39.1 % 22.1 %
Warranty Claim Rate (%) 18.0 % 35.2 % 39.5 % 39.4 %
Warranty Repair Cost ($ per unit sold) 9.00 17.61 19.76 19.71
Copyright © 2019 GLO-BUS Software, Inc. Page 6
10/20/22, 6:23 PM GLO-BUS Decisions & Reports
https://www.glo-bus.com/users/program21/cdj/page2 8/8
Industry 94 Camera & Drone Journal Year 10
UAV Drone Benchmarks
Assembly and Production Benchmarks
Low Average High
Industry 94 Company
C
Drone Components
and Features
($ per unit)
Built-In Camera 199.25 251.71 292.02 282.90
GPS / WiFi / Bluetooth 72.75 92.50 102.90 72.75
Battery Pack 97.00 129.83 147.00 97.00
Rotor Performance / Flight Controller 38.80 84.92 120.54 38.80
Body Frame Construction 16.49 39.27 44.10 16.49
Obstacle Sensors 43.65 82.81 119.56 43.65
Camera Stabilization Device 17.46 30.52 37.24 17.46
Extra Performance Features 84.68 137.96 195.93 84.68
Total Cost of Drone Components and Features ($ per unit) *
653.73 849.52 994.17 653.73
R&D Expenditures
($000s)
Year 10 Expenditures 0 11,500 24,000 24,000
Cumulative Expenditures 81,000 100,000 126,000 126,000
Workforce Statistics Total Compensation ($ per employee)
32,366 35,561 43,096 32,366
Productivity (units per PAT per year) 1,694 1,799 2,102 1,694
Labor Cost ($ per unit assembled)) 37.19 56.28 74.98 59.44
Total Drone Production/Assembly Cost (manufacturing cost per
unit) 1,018.11 1,210.48 1,403.46 1,053.18
Assembly Facility
($000s)
Workstation Spaces (plant size) 110 122 140 120
Installed Workstations 100 116 131 105
* The total of all the component/feature cost items may not
equal the figures on the Total Cost of Drone Components and
Features line because the low,
average, and high costs for each component/feature may come
from different companies.
Geographic Operating Benchmarks
Low Average High
Industry 94 Company
C
North America Delivery Cost ($ per unit sold) 40.02 46.26
52.48 46.48
Marketing Cost ($ per unit sold) 101.90 241.49 376.91 101.90
Operating Profit ($ per unit sold) 488.13 1,038.99 1,648.74
488.13
Operating Profit Margin (%) 28.7 % 39.5 % 48.4 % 28.7 %
Warranty Claim Rate (%) 41.1 % 44.4 % 47.7 % 47.7 %
Warranty Repair Cost ($ per unit sold) 123.53 133.22 143.07
143.07
Europe-Africa Delivery Cost ($ per unit sold) 114.34 146.83
177.72 114.34
Marketing Cost ($ per unit sold) 132.01 255.85 384.30 132.01
Operating Profit ($ per unit sold) 463.63 982.43 1,391.32
463.63
Operating Profit Margin (%) 26.1 % 37.0 % 45.1 % 26.1 %
Warranty Claim Rate (%) 20.2 % 36.7 % 47.7 % 47.7 %
Warranty Repair Cost ($ per unit sold) 60.36 110.31 143.07
143.07
Asia-Pacific Delivery Cost ($ per unit sold) 146.22 187.62
233.92 146.22
Marketing Cost ($ per unit sold) 136.26 268.88 438.93 136.26
Operating Profit ($ per unit sold) 346.24 716.63 1,111.08
346.24
Operating Profit Margin (%) 20.4 % 29.1 % 41.9 % 20.4 %
Warranty Claim Rate (%) 20.2 % 36.7 % 47.7 % 47.7 %
Warranty Repair Cost ($ per unit sold) 60.73 110.15 143.08
143.08
Latin America Delivery Cost ($ per unit sold) 143.85 181.78
229.86 143.85
Marketing Cost ($ per unit sold) 177.60 322.12 517.24 216.78
Operating Profit ($ per unit sold) 294.90 615.53 1,047.31
294.90
Operating Profit Margin (%) 17.1 % 25.5 % 37.9 % 17.1 %
Warranty Claim Rate (%) 20.2 % 40.6 % 47.7 % 47.7 %
Warranty Repair Cost ($ per unit sold) 60.07 121.84 142.66
142.66
Copyright © 2019 GLO-BUS Software, Inc. Page 7
MACROECONOMICS MODULE 3 HOMEWORK QUESTIONS
1. The participation of women in the labor force has been on the
rise since 1960. Identify 2 specific reasons for this.
2. Identify 3 reasons why the participation rate of men in the
work force has been declining since 1960.
3. Part time jobs are attractive to many workers as well as many
employers. Explain.
4. If there were 1.5 million people unemployed in Canada with
15.5 million people employed and a population of 20 million,
what would the unemployment rate equal? What would be the
participation rate? (When calculating, remember that the
unemployment rate is calculated upon the number of people in
the labor market while the participation rate is calculated upon
the entire population- Refer to Checkpoint 15.1, pg. 404).
5. Assume that the government decides to drastically decrease
welfare, social security, and unemployment payments. How
would this action change the unemployment rate? How would it
change the labor participation rate?
6. Look at Figure 15.5, pg. 414. Explain what the author means
by the ‘output gap’ in the 2008-2009 recession.
7. Frictional unemployment is considered to be a “…permanent
and healthy phenomenon in a dynamic, growing economy”.
Identify 3 different causes of frictional unemployment.
8. Susan Sampson lost her job as a bank teller in the early
1970’s when automatic teller machines were introduced.
Identify and define the type of unemployment this would be.
9. Assume that you are the president of the US, and you have
the tools necessary to create higher levels of employment
among workers in the US.
a. Identify two methods you might use to decrease the
unemployment level in the US.
b. Many members of Congress want you to initiate programs
that would eliminate unemployment altogether (0%
unemployment rate). Explain why you either would or would
not initiate programs to eliminate all unemployment.
10. Assume that you have a job working as a buyer for a major
department store. Your salary is $100,000 per year as well as
another $15,000 in benefits. The economy slips into a recession
and you are laid off. After looking for a similar position with
similar pay for several months you finally take a job waiting
tables in a local restaurant making $36,000 per year including
tips. Obviously this is not the job you wanted but must settle for
just to pay basic bills. Once you take this job should you be
counted as part of the employed labor force? Explain why or
why not taking into account the’ discouraged worker’
phenomenon.
11. Identify at least 3 changes in the last decade that have
caused structural unemployment.
12. The federal and some state governments have recently
increased minimum wage requirements. Why might this actually
increase unemployment and leave workers worse off?
13. Assume that you are a member of a labor union which has
just bargained with your employer to raise everyone’s wages by
10% and provide full health coverage. What potential harm
could this do to the workforce?

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Module 3 Lecture (Ch. 15) Jobs & UnemploymentWHAT IS ‘UNEMPLOYM.docx

  • 1. Module 3 Lecture (Ch. 15): Jobs & Unemployment WHAT IS ‘UNEMPLOYMENT’? At first glance this seems like a rather stupid question; yet, in reality, it’s a tough question to answer. We must have a fairly reliable method of measuring unemployment because of the tremendously adverse effect a high unemployment rate has upon the economy of a society as a whole. The Bureau of Labor Statistics’ official unemployment definition is “…the total of all unemployed as a percent of the entire civilian labor force”. Realizing that this is too simplistic a definition, the Bureau divides the unemployed into six different categories. Each of these categories represents the different variables that must be taken into account when measuring the number of unemployed in our society. The above definition represents the first three tiers of unemployment definitions starting with just that group of individuals unemployed for 15 weeks or longer. The last three tiers include: · Discouraged Workers M · The “semi-hidden” unemployed · Marginally Attached Workers: Those not working nor are they actively looking for a job, but they are available to work and have looked for work recently. IS SOME LEVEL UNEMPLOYMENT BENEFICIAL? The intention of the classification of unemployment is an attempt to measure how an economy is doing at providing jobs for the people who want them, not just the percentage of people in an economy who are not employed. Think about the unemployment of things rather than people. Look around the campus and notice all the unemployed automobiles in the parking lots/stations. Notice the unemployed classrooms early in the morning and late at night. Notice the unemployed seats in Starbucks. Look around the city and notice all the unemployed automobiles in the car sales lots. Try to make a reservation at any of the hotels in the city and notice
  • 2. that you can almost always get a room—hence, lots of unemployed hotel rooms. Does all this unemployment bring benefits? Obviously, it would be very costly to organize rental markets in which cars don’t sit idle all day, classrooms utilized 24/7, hotel rooms booked 100% all of the time and so on. Do the same ideas apply to unemployed people? Certainly, unemployment causes misery and heartache to those who have been laid off or can’t find work. It is definitely quite costly both emotionally and economically; however, there are potential benefits to a certain level of unemployment. As noted in the examples above (autos, hotel rooms, empty classrooms etc.) imagining an economy without any unemployment is nearly impossible. If consumers are free to change their decisions about what they want to buy, some goods and services must fall out of favor when others come into favor. The firms making the products falling from favor fall on hard times and often their workers are fired or laid off. Sure, these laid-off workers could start work right away, cleaning shoes, selling flowers at intersections, etc., but they are better off (in their own opinion) being frictionally unemployed and searching for new jobs. To eliminate this source of unemployment we would need to forbid consumers from changing their buying plans or insist that no one remain idle and get on with doing any job even if it doesn’t earn a wage. Note that if this is how we ran our economy we’d still be using coal-fired stoves and the pony express, and we’d be wearing coonskin caps. There would be no McDonald’s, Federal Express, or Nike shoes. WHY IS THE ABILITY TO MEASURE THE AMOUNT OF UNEMPLOYMENT SO IMPORTANT? The unemployment level is a key indicator of economic activity. High unemployment levels usually signal an economy that at best is stagnating or experiencing a reduction in economic growth at its worst. It represents the waste of a valuable resource with the effect of a huge wave crashing through a vulnerable society leaving economic and emotional destruction
  • 3. in its wake. It may adversely affect everything from consumers’ purchasing habits, new technology, and business growth to crime rates, public services, emotional depression, and an overall skepticism concerning society’s leadership, both in business and government. The years 2008 and 2009 in the U.S. will be especially memorable because of the skyrocketing unemployment rates caused in part by financial meltdowns in the real estate and stock markets. The percent of people unemployed in the U.S. workforce as of July 2009 was 9.4% (compare that to 5.5% in 2004). To put this in perspective, there was an average of 645,000 workers laid off PER MONTH from November of ’08 through April of ’09. The effects of these massive layoffs will be felt for years to come. WHAT CAUSES HIGH UNEMPLOYMENT? Answers to this may vary, but a high unemployment rate over a long period of time (six months to a year) is usually caused by a decrease in a society’s output of goods and services. Here’s where you get kind of a snowball effect often associated with economic fluctuations discussed at the end of Chapter 14. · When there is an initial decrease in consumer demand, the manufacturer will produce less which means he/she will need fewer workers. · After laying off several workers throughout the economy, there is now even less money in the hands of the consumers (more people without jobs, less income to spend) who will demand even less than before · causing the manufacturer to again lay off more workers because of another reduction in productivity. You see how this ‘snowball’ effect keeps going until the manufacturers go out of business and the country finds itself in a deep economic recession. The charts below help illustrate the interrelationship between unemployment, real GDP, and investment spending. As you look at these charts, start from the bottom chart (Real
  • 4. GDP). I’ve drawn dotted lines through specific time periods of recession (specifically 1970-71, 1974-75, 1980, 1982, 1991, 2001-2002). Notice as you move upward the interrelationship between ‘real’ GDP and investment spending (spending by private businesses, corporations, and banks). Both curves follow the same pattern. As investment declines so do growth (investment). Notice the almost inverse (opposite) relationship between unemployment and both GDP and investment spending. This point is also made by the author of your text on pg. 414, Figure 15.5 which I’ve reproduced for you below: As investment spending decreases, forcing a decrease in ‘real’ GDP (the ‘output’ gap), unemployment rates begin to rise. Note in the above figure that for every dip in productivity (output gap) there is also an almost equal corresponding increase in unemployment. The output gap referred to in the above figure is the difference between real GDP and Potential GDP. Put another way, it’s the difference between an economy’s output at full employment (Potential GDP) minus real GDP. Obviously, when less is produced, less labor is required, which means less income, which means a shift in the demand curve downward and to the left (intersecting the supply curve at a lower price for a lesser quantity) which means more layoffs and…well, you get the picture. NOTE: Be sure to read the article accompanying the lecture it illustrates most of the points discussed in this module in real life situations. Another example I can give here is an article published in The San Diego Union-Tribune by Dean Calbreath (Recession Sting a Lasting Ache for Job Market. San Diego Union-Tribune. 9/7/2009) concerning the state of the U.S. labor economy as of August 2009. Notice the two charts. Unemployment in a year and a half has jumped from just above 4% to almost 10%. Also, notice the length of this recession – at 20 months and counting. In the
  • 5. chart below the line chart notice that the cumulative loss of jobs has jumped from zero in 2007 to 6.8 million as of August 2009. Read the entire article, and you’ll get a real- world idea of what I’ve discussed in this module image1.png image2.png 10/20/22, 6:20 PM GLO-BUS Decisions & Reports https://www.glo-bus.com/users/program21/decisions/product- design 1/4 Industry 94 DECISION HISTORY — All Years Company C AC Camera Design Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Product Enhancements ($ spent per camera) Camera Housing Editing / Sharing Included Access. Image Sensor Size LCD Display Screen Image Quality (maximum resolution) Number of Photo Modes (video / still) Extra Performance Features Number of AC Camera Models Product R&D Expenditures ($000s)
  • 6. 11mm 920k 3840×2160 10 / 4 9 10 11 3 3 20000 11mm 920k 3840×2160 10 / 4 9 10 11 3 3 20000 11mm 920k 3840×2160 10 / 4
  • 8. 20000 13mm 920k 3840×2160 10 / 4 10 11 12 4 4 20000 UAV Drone Design Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Built-In Camera (company's best model +) GPS / WiFi / Bluetooth Battery Pack (max. flight time in minutes) Number of Rotors Rotor Performance Body Frame Construction Obstacle Sensors Camera Stabilization Device Extra Performance Features Number of UAV Drone Models Product R&D Expenditures ($000s) Min Upgrd Enhanced
  • 11. Fi-glass Fr/Rr Enhanced 5 4 24000 Maj Upgrd Advanced 15 6 Enhanced Fi-glass Fr/Rr Enhanced 5 4 24000 AC Camera Marketing Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Wholesale Price ($/unit) Retailer Support ($000s) Advertising Budget ($000s) Website Displays/Info ($000s) Sales Promotions (weeks/discount) Warranty Period
  • 12. NORTH AMERICA 275 1710 4000 2000 1wk/12 % 120 days 320 1800 4000 3500 1wk/12 % 180 days 280 2800 4000 4000 1wk/10 % 180 days 480 2800 4000 4000 10wks/20 % 1 year 480
  • 13. 2800 4000 4000 10wks/20 % 1 year 480 2800 4000 4000 10wks/20 % 1 year Anticipated Ind. Avg. Efforts Wholesale Price P/Q/Rating Number of Models Retailer Support ($/unit) Advertising Budget Website Displays Sales Promotions Warranty Period 231 4.0 3.2 6.00 2,550 1,500
  • 14. 1 wks/ 11.0 % 60 days 289 4.4 3.0 8.88 4,233 2,333 2 wks/ 15.3 % 230 days 339 5.1 3.6 10.50 3,950 3,142 3 wks/ 15.0 % 180 days 377 5.1 3.5 16.20 4,942 3,308 13 wks/ 19.7 % 360 days
  • 15. 432 5.4 3.7 14.68 3,892 2,842 15 wks/ 21.3 % 300 days 467 5.6 3.8 13.56 4,033 2,925 15 wks/ 21.3 % 330 days Wholesale Price ($/unit) Retailer Support ($000s) Advertising Budget ($000s) Website Displays/Info ($000s) Sales Promotions (weeks/discount) Warranty Period EUROPE-AFRICA 275 1440 4000 1500
  • 16. 1wk/12 % 120 days 320 1500 4000 3500 1wk/12 % 180 days 295 2000 4000 4000 1wk/10 % 180 days 480 2000 4000 4000 10wks/20 % 1 year 480 2000 4000 4000 10wks/20 % 1 year 480
  • 17. 2000 4000 4000 10wks/20 % 1 year Anticipated Ind. Avg. Efforts Wholesale Price P/Q/Rating Number of Models Retailer Support ($/unit) Advertising Budget Website Displays Sales Promotions Warranty Period 231 4.0 3.2 6.00 1,500 1,200 1 wks/ 11.0 % 60 days 286 4.4 3.0 8.83
  • 18. 3,525 1,408 3 wks/ 14.7 % 200 days 336 5.1 3.6 11.20 3,517 2,067 3 wks/ 14.8 % 180 days 381 5.1 3.5 13.90 4,208 2,642 13 wks/ 18.8 % 360 days 440 5.4 3.7 16.75 3,525 2,500
  • 19. 15 wks/ 20.5 % 270 days 483 5.6 3.8 15.81 3,808 2,692 15 wks/ 20.5 % 360 days Copyright © 2019 GLO-BUS Software, Inc. Printed 20-Oct-22 at 6:20 PM — Page 1 10/20/22, 6:20 PM GLO-BUS Decisions & Reports https://www.glo-bus.com/users/program21/decisions/product- design 2/4 Industry 94 DECISION HISTORY — All Years Company C AC Camera Marketing (concluded) Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Wholesale Price ($/unit) Retailer Support ($000s) Advertising Budget ($000s) Website Displays/Info ($000s) Sales Promotions (weeks/discount) Warranty Period ASIA-PACIFIC
  • 20. 275 1110 4000 2000 1wk/11 % 120 days 320 1200 4000 3500 1wk/11 % 180 days 320 2000 4000 4000 1wk/10 % 180 days 400 2000 4000 4000 10wks/20 % 1 year 400 2000 4000
  • 21. 4000 10wks/20 % 1 year 400 2000 4000 4000 10wks/20 % 1 year Anticipated Ind. Avg. Efforts Wholesale Price P/Q Rating Number of Models Retailer Support ($/unit) Advertising Budget Website Displays Sales Promotions Warranty Period 231 4.0 3.2 6.00 1,050 900 1 wks/ 11.0 %
  • 22. 60 days 286 4.4 3.0 7.91 2,717 1,192 3 wks/ 13.7 % 175 days 287 5.1 3.6 6.72 2,708 1,542 3 wks/ 14.0 % 185 days 348 5.1 3.5 12.10 3,017 2,017 12 wks/ 18.8 % 360 days 384
  • 23. 5.4 3.7 11.46 3,242 2,058 15 wks/ 21.0 % 260 days 418 5.6 3.8 12.71 3,933 2,625 15 wks/ 21.3 % 300 days Wholesale Price ($/unit) Retailer Support ($000s) Advertising Budget ($000s) Website Displays/Info ($000s) Sales Promotions (weeks/discount) Warranty Period LATIN AMERICA 275 780 4000 1500 1wk/11 %
  • 24. 120 days 320 1000 4000 3000 1wk/11 % 180 days 320 2000 4000 3500 1wk/10 % 180 days 400 2000 4000 3500 10wks/20 % 1 year 400 2000 4000 3500 10wks/20 % 1 year 400 2000
  • 25. 4000 3500 10wks/20 % 1 year Anticipated Ind. Avg. Efforts Wholesale Price P/Q Rating Number of Models Retailer Support ($/unit) Advertising Budget Website Displays Sales Promotions Warranty Period 231 4.0 3.2 6.00 850 600 1 wks/ 11.0 % 60 days 286 4.4 3.0 7.07 2,542
  • 26. 1,025 2 wks/ 15.2 % 125 days 285 5.1 3.6 9.06 2,533 1,342 3 wks/ 14.2 % 140 days 326 5.1 3.5 13.50 3,083 1,742 10 wks/ 17.0 % 360 days 369 5.4 3.7 12.16 2,692 1,842 15 wks/ 20.2 %
  • 27. 260 days 405 5.6 3.8 13.89 3,042 2,350 15 wks/ 20.5 % 330 days UAV Drone Marketing Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Retail Price ($/unit to online customers) Discount to 3rd-Party Retailers Website Displays/Info ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($000s) Warranty Period NORTH AMERICA 1,200 15% 2,000 1,500 1,144 90 days 1,300 15%
  • 28. 3,500 3,000 1,200 180 days 1,500 15% 3,000 3,000 1,500 180 days 1,750 15% 3,000 3,000 1,500 1 year 1,800 15% 3,000 3,000 1,500 1 year 1,800 15% 3,000 3,000
  • 29. 1,500 1 year Anticipated Ind. Avg. Efforts Retail Price Retailer Discount P/Q Rating Number of Models Website Displays Search Engine Advert. Recruitment/Support ($/unit) Warranty Period 1,100 15.0 % 4.0★ 2.0 1,500 1,500 80.00 70 days 1,392 14.0 % 4.5★ 2.0 2,100 2,850
  • 30. 87.80 195 days 1,708 13.0 % 5.2★ 2.0 2,700 3,417 164.81 180 days 2,262 12.0 % 5.3★ 2.3 2,863 3,767 235.03 270 days 2,509 12.0 % 5.5★ 3.0 3,058 4,192
  • 31. 267.20 300 days 2,714 13.0 % 5.8★ 2.8 3,617 4,483 335.14 360 days Retail Price ($/unit to online customers) Discount to 3rd-Party Retailers Website Displays/Info ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($000s) Warranty Period EUROPE-AFRICA 1,200 15% % 1,700 1,200 944 90 days 1,300 15% %
  • 32. 3,500 3,000 1,100 180 days 1,300 15% % 3,500 3,000 1,500 180 days 1,750 15% % 3,500 3,000 1,500 1 year 1,800 15% % 3,500 3,000 1,500 1 year 1,800 15% % 3,500 3,000
  • 33. 1,500 1 year Anticipated Ind. Avg. Efforts Retail Price Retailer Discount P/Q Rating Number of Models Website Displays Search Engine Advert. Recruitment/Support ($/unit) Warranty Period 1,100 15.0 % 4.0★ 2.0 1,200 1,200 80.00 70 days 1,324 15.0 % 4.5★ 2.0 1,992 2,300
  • 34. 89.23 140 days 1,682 12.0 % 5.2★ 2.0 2,575 2,792 172.87 170 days 2,185 12.0 % 5.3★ 2.3 2,742 3,268 249.75 210 days 2,541 11.0 % 5.5★ 3.0 2,975 3,900
  • 35. 307.27 270 days 2,630 13.0 % 5.8★ 2.8 3,025 4,133 342.72 300 days Copyright © 2019 GLO-BUS Software, Inc. Printed 20-Oct-22 at 6:20 PM — Page 2 10/20/22, 6:20 PM GLO-BUS Decisions & Reports https://www.glo-bus.com/users/program21/decisions/product- design 3/4 Industry 94 DECISION HISTORY — All Years Company C UAV Drone Marketing (concluded) Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Retail Price ($/unit to online customers) Discount to 3rd-Party Retailers Website Displays/Info ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($000s) Warranty Period
  • 36. ASIA-PACIFIC 1,150 15% % 1,500 600 616 90 days 1,300 15% % 3,000 2,000 1,000 180 days 1,300 15% % 3,000 2,000 1,200 180 days 1,550 15% % 3,000 2,000 1,200
  • 37. 1 year 1,750 15% % 3,000 2,000 1,200 1 year 1,750 15% % 3,000 2,000 1,200 1 year Anticipated Ind. Avg. Efforts Retail Price Retailer Discount P/Q Rating Number of Models Website Displays Search Engine Advert. Recruitment/Support ($/unit) Warranty Period 1,050 15.0 % 4.0★ 2.0
  • 38. 900 600 80.00 70 days 1,266 17.0 % 4.5★ 2.0 1,317 1,213 81.06 145 days 1,570 13.0 % 5.2★ 2.0 1,633 1,683 143.11 140 days 2,053 12.0 % 5.3★ 2.3
  • 39. 1,933 2,225 250.73 215 days 2,245 12.0 % 5.5★ 3.0 2,233 2,742 369.86 260 days 2,464 13.0 % 5.8★ 2.8 2,350 3,083 354.96 300 days Retail Price ($/unit to online customers) Discount to 3rd-Party Retailers Website Displays/Info ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($000s) Warranty Period
  • 40. LATIN AMERICA 1,150 15% % 1,000 300 376 90 days 1,300 15% % 3,000 2,000 1,000 180 days 1,300 15% % 3,000 2,000 1,200 180 days 1,550 15% % 3,000 2,000 1,200
  • 41. 1 year 1,750 15% % 3,000 2,000 1,200 1 year 1,750 15% % 3,000 2,000 1,200 1 year Anticipated Ind. Avg. Efforts Retail Price Retailer Discount P/Q Rating Number of Models Website Displays Search Engine Advert. Recruitment/Support ($/unit) Warranty Period 1,050 15.0 % 4.0★ 2.0
  • 42. 600 300 80.00 70 days 1,243 17.0 % 4.5★ 2.0 958 792 99.95 110 days 1,630 12.0 % 5.2★ 2.0 1,583 1,592 289.32 170 days 2,104 12.0 % 5.3★ 2.3 1,658
  • 43. 1,683 257.47 245 days 2,206 12.0 % 5.5★ 3.0 1,967 2,275 328.45 290 days 2,372 13.0 % 5.8★ 2.8 1,875 2,508 367.47 330 days AC Camera Workforce Comp. Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Base Wage (per PAT member) Assembly Quality Incentive ($ per unit) Attendance Bonus ($ per unit) Fringe Benefit Package ($ per year)
  • 44. Training & Productivity Imp. ($ per PAT) +3 % 2.80 900 2400 1500 +4 % 2.90 950 2600 1750 +4 % 2.90 950 2600 1750 +5 % 3.00 1000 2600 1750 +7 % 3.50 1100 2800 2500
  • 45. +7 % 3.50 1100 2800 2500 UAV Drone Workforce Comp. Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Base Wage (per PAT member) Assembly Quality Incentive ($ per unit) Attendance Bonus ($ per unit) Fringe Benefit Package ($ per year) Training & Productivity Imp. ($ per PAT) +3 % 5.00 900 2200 1500 +4 % 5.20 950 2600 1750 +4 % 5.20 950 2600 1750
  • 46. +5 % 5.40 1000 2600 1750 +7 % 6.20 1100 3200 2250 +7 % 6.20 1100 3200 2250 AC Camera Assembly Facility Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Facility Expansion (new spaces added) Newly Installed Workstations Robotics Upgrade (for all workstations) 0 2 No Upg 0 0 No Upg
  • 47. 0 0 No Upg 0 0 No Upg 10 3 Init Upg 0 0 Init Upg UAV Drone Assembly Facility Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Facility Expansion (new spaces added) Newly Installed Workstations Robotics Upgrade (for all workstations) 0 2 No Upg 0 0 No Upg
  • 48. 0 0 No Upg 0 0 No Upg 10 3 Init Upg 0 0 Init Upg Copyright © 2019 GLO-BUS Software, Inc. Printed 20-Oct-22 at 6:20 PM — Page 3 10/20/22, 6:20 PM GLO-BUS Decisions & Reports https://www.glo-bus.com/users/program21/decisions/product- design 4/4 Industry 94 DECISION HISTORY — All Years Company C Special AC Camera Contracts Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Discount Offer (% off of standard price)
  • 49. NORTH AMERICA 0 % 0 % 0 % 18 % 5 % 0 % Include Projected Outcomes in Y6 No No No No No No Discount Offer (% off of standard price) EUROPE-AFRICA 0 % 0 % 0 % 15 % 5 % 0 % Include Projected Outcomes in Y6 No No No No No No Discount Offer (% off of standard price) ASIA-PACIFIC 0 % 0 % 0 % 20 % 5 % 0 % Include Projected Outcomes in Y6 No No No No No No Discount Offer (% off of standard price) LATIN AMERICA 0 % 0 % 0 % 18 % 5 % 0 % Include Projected Outcomes in Y6 No No No No No No Corporate Social Responsibility Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Charitable Contributions Dollars (000s) % of Profit Improved Working Conditions
  • 50. Cafeteria/Child Care Saftey Equipment Green Initaitives (environmental sustainability) Renewable Energy Program ($000s) Supplier Code of Conduct / Monitoring 0 1.0 % No 500 Yes Yes Yes 0 1.0 % No 500 Yes Yes Yes 0 1.0 % No 500 Yes Yes Yes
  • 51. 0 1.0 % No 500 Yes Yes Yes 0 1.0 % No 500 Yes Yes Yes 0 1.0 % No 500 Yes Yes Yes Finance and Cash Flow Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 1-Year Bank Loan ($000s) 5-Year Bank Loan ($000s) 10-Year Bank Loan ($000s) Stock Issue (000s of shares)
  • 52. SOURCES OF ADDITIONAL CASH 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 200,000 0 0 0 0 0 0 0 Early Repayment of Bank Loans Loan # Loan #
  • 53. Dividend ($ per share) Stock Repurchases (000s of shares) USES FOR EXCESS CASH 0 0 0.00 0 0 0 0.00 0 0 0 0.00 0 0 0 0.00 0 0 0 4.00 1,000
  • 54. 0 0 4.00 0 Projected vs. Actual Performance Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Net Revenues ($000s) Net Profit ($000s) Earnings Per share (EPS) Return On Equity (ROE) Credit Rating Image Rating PERFORMANCE PROJECTIONS 452,592 43,609 2.18 32.0 % A– 76 555,671 76,559 3.83 41.9 % A 76 573,996
  • 55. 67,317 3.37 28.3 % A 78 618,899 106,036 5.30 34.3 % A+ 77 652,244 115,222 6.06 38.4 % A– 79 0 0 0.00 0.0 % n.a. 0 Net Revenues ($000s)
  • 56. Net Profit ($000s) Earnings Per share (EPS) Return On Equity (ROE) Credit Rating Image Rating ACTUAL PERFORMANCE 411,968 29,956 1.50 23.1 % A– 74 515,130 59,732 2.99 34.2 % A 79 528,779 51,835 2.59 22.5 % A 82 592,219 96,028
  • 57. 4.80 31.6 % A+ 77 671,639 124,198 6.54 40.8 % A– 80 AVERAGE VARIANCE -20.4% -13.1% -13.9% -6.2% 5.2% Copyright © 2019 GLO-BUS Software, Inc. Printed 20-Oct-22 at 6:20 PM — Page 4 10/20/22, 6:23 PM GLO-BUS Decisions & Reports https://www.glo-bus.com/users/program21/cdj/page2 1/8 Copyright © 2019 GLO-BUS Software, Inc. Page 1 Camera & Drone Journal 20-Oct-22
  • 58. Industry 94 BUGN 295-53 Year 10 Year 10 Scoreboard Rank Company Name Investor Expectation Score Best-In- Industry Score Weighted Average Score Change from Y9 1 Flexie 113 98 102 -1 2 Axiom 114 80 89 -1 3 Drexel Cams 114 79 88 -7 4 B-Vision 112 72 82 -7
  • 59. 5 Emeron 107 68 78 -5 6 Cruising-PRO 108 67 77 -5 Game-To-Date Scoreboard Rank Company Name Investor Expectation Score Best-In- Industry Score Weighted Average Score Bonus Points Overall G-T-D Score 1 Flexie 113 98 102 3 105 2 Axiom 114 88 95 2 97
  • 60. 3 Drexel Cams 115 86 93 1 94 4 B-Vision 116 80 89 2 91 5 Emeron 114 75 85 1 86 6 Cruising-PRO 107 72 81 1 82 Investor Expectation Score (I.E.) Investors and company boards of directors have established targets for the five key performance measures that appear on pages 2 and 3 of this report. The I.E. score ranges from 0 to 120 (if all targets are exceeded by 40% or more). Click the Help button (upper-right) for more information. Best-In- Industry Score (B-I-I) The B-I-I score measures each company's performance relative to the best performing company on each key scoring measure. The B-I-I score ranges from 0 to 100. To score 100 a company must be the best performing company in the industry on all five key performance measures. Weighted Average Score The weighted average score combines the Investor Expectation Score and the
  • 61. Best-In-Industry Score using a 25%-25% weighting as specified by the course instructor. Detailed explanations of scoring are provided in the Help sections asociated with pages 1, 2, and 3 of this report. 10/20/22, 6:23 PM GLO-BUS Decisions & Reports https://www.glo-bus.com/users/program21/cdj/page2 2/8 Industry 94 Camera & Drone Journal Year 10 Key Performance Measures Earnings Per Share ($) Earnings Per Share scores are based on a 20% or 20 point weighting. Bolded numbers indicate achievement of the investor expected EPS shown below each yearly column head. Highlighted numbers indicate best-in-industry performances for each year. Game-To- Date scores are based on a weighted average of the annual EPS performances. For more information, click the Help button (above-right). Y6 (1.25) Y7 (2.00) Y8
  • 62. (3.00) Y9 (4.25) Y10 (5.50) Y11 (7.00) Y12 (8.50) Y13 (10.50) Y14 (12.50) Y15 (14.50) Wgt. Avg. (3.20) I.E. B-I-I Y10 Score I.E. B-I-I G-T-D Score A 3.51 6.13 5.28 6.24 10.19 6.19 24 17 24 20 A B 1.68 3.92 4.25 6.08 8.17 4.79 24 14 24 15 B C 1.50 2.99 2.59 4.80 6.54 3.65 22 11 21 12 C D 2.06 4.04 5.09 6.97 9.23 5.44 24 16 24 17 D E 1.78 3.95 4.14 5.34 7.09 4.46 23 12 24 14 E
  • 63. F 2.46 4.70 5.41 8.02 11.73 6.30 24 20 24 20 F Return On Equity (%) Return On Equity scores are based on a 20% or 20 point weighting. Bolded numbers indicate achievement of the investor expected ROE shown below each yearly column head. Highlighted numbers indicate best-in-industry performances for each year. Game-To- Date scores are based on a weighted average of the annual ROE performances. For more information, click the Help button (above-right). Y6 (17.5) Y7 (20.0) Y8 (25.0) Y9 (30.0) Y10 (35.0) Y11 (40.0) Y12 (42.5) Y13
  • 64. (45.0) Y14 (47.5) Y15 (50.0) Wgt. Avg. (25.5) I.E. B-I-I Y10 Score I.E. B-I-I G-T-D Score A 48.5 53.2 33.2 32.0 52.0 42.3 24 10 24 15 A B 26.0 44.4 35.4 38.0 38.5 37.3 21 8 24 13 B C 23.1 34.2 22.5 31.6 40.8 31.7 22 8 22 11 C D 30.5 44.1 41.2 42.3 44.1 41.7 23 9 24 15 D E 26.9 41.7 30.6 29.8 30.3 31.4 17 6 22 11 E F 35.5 45.2 39.5 55.2 100.1 55.3 24 20 24 20 F Stock Price ($ per share) Stock Price scores are based on a 20% or 20 point weighting. Bold numbers indicate achievement of the investor expected stock price shown below each yearly column head. Highlighted numbers indicate best-in-industry performance for each year. Game-To- Date scores are based solely on the most recent year's stock price. For more information, click the Help button (above-right). Y6 (20.00)
  • 65. Y7 (35.00) Y8 (60.00) Y9 (100.00) Y10 (150.00) Y11 (200.00) Y12 (250.00) Y13 (300.00) Y14 (330.00) Y15 (350.00) I.E. B-I-I Y10 Score I.E. B-I-I G-T-D Score A 115.42 201.85 159.61 181.12 299.95 24 16 24 16 A B 49.69 125.74 125.81 178.42 234.56 24 13 24 13 B C 41.07 91.28 68.25 136.08 194.20 23 11 23 11 C
  • 66. D 63.58 132.63 155.94 209.47 272.31 24 15 24 15 D E 53.02 126.56 122.50 151.32 193.62 23 11 23 11 E F 80.79 154.20 165.67 247.77 366.95 24 20 24 20 F Copyright © 2019 GLO-BUS Software, Inc. Page 2 10/20/22, 6:23 PM GLO-BUS Decisions & Reports https://www.glo-bus.com/users/program21/cdj/page2 3/8 Industry 94 Camera & Drone Journal Year 10 Key Performance Measures (concluded) Credit Rating Credit Rating scores are based on a 20% or 20 point weighting. Bolded credit ratings indicate achieving or exceeding the investor expected EPS shown below each yearly column head. For Best-In- Industry scoring, an A+ credit rating earns a score of 20 points (lesser credit ratings earn lower scores). Game-To-Date scores are based solely on the most recent year's credit rating. Y6 (B+) Y7 (B+) Y8 (A–)
  • 67. Y9 (A–) Y10 (A–) Y11 (A) Y12 (A) Y13 (A) Y14 (A) Y15 (A) I.E. B-I-I Y10 Score I.E. B-I-I G-T-D Score A A A A A+ A 22 19 22 19 A B A– A A A A+ 24 20 24 20 B C A– A A A+ A– 20 18 20 18 C D A– A A A A 22 19 22 19 D E A– A A A A+ 24 20 24 20 E F A– A A A A– 20 18 20 18 F Image Rating Image Rating scores are based on a 20% or 20 point weighting.
  • 68. Bolded image ratings indicate achieving or exceeding the investor expected image rating shown below each yearly column head. Highlighted numbers indicate best-in-industry performances for each year. Game-To- Date scores are based on an average of each company's image ratings for the most recent three years. Y6 (70) Y7 (72) Y8 (72) Y9 (75) Y10 (75) Y11 (77) Y12 (77) Y13 (80) Y14 (80) Y15
  • 69. (80) Y8-Y10 Average I.E. B-I-I Y10 Score I.E. B-I-I G-T-D Score A 71 74 70 76 76 74 20 18 20 18 A B 76 77 76 78 72 75 19 17 20 19 B C 74 79 82 77 80 80 21 19 21 20 C D 73 78 75 79 82 79 21 20 21 20 D E 73 73 79 76 78 78 20 19 21 19 E F 76 75 77 81 84 81 21 20 21 20 F High Average Low Total Dollars ($000s) High Average Low Per Unit Sold ($/unit) Industry 94 Cash Outlays for Corporate Social Responsibility and Citizenship High Average Low Image Rating Points Generated from CSRC Expenditures Year 6 10,757 5,516 0 10.48 5.34 0.00 5 3 0 Year 7 9,607 4,472 0 11.31 4.68 0.00 8 4 0 Year 8 9,749 5,297 2,100 12.64 5.84 2.01 11 6 1
  • 70. Year 9 10,016 6,097 1,500 12.04 7.18 1.40 14 8 1 Year 10 10,069 5,742 2,000 11.65 6.71 1.81 17 9 2 Year 11 Year 12 Year 13 Year 14 Year 15 Corporate Social Responsibility and Citizenship Beginning in Year 9, the World Council for Exemplary Corporate Citizenship presents a distinguished award to the company making the highest cash outlays as a percentage of revenues for corporate social respon- sibility and citizenship initiatives. Award Winner 2nd Place Y9 Flexie Axiom Y10 Flexie Emeron Y11 Y12 Y13 Y14 Y15 Corporate Responsibility Award for Exemplary Corporate Citizenship Copyright © 2019 GLO-BUS Software, Inc. Page 3 10/20/22, 6:23 PM GLO-BUS Decisions & Reports https://www.glo-bus.com/users/program21/cdj/page2 4/8
  • 71. Industry 94 Camera & Drone Journal Year 10 Bonus Point Awards BULL'S EYE AWARD for Accurately Forecasting Total Revenues, Earnings Per Share, and Image Rating One bonus point added to any company's game-to-date score when actual performance on Total Revenues AND Earnings Per Share vary by no more than 5% from projected performance AND when Image Rating varies by no more than 4 points from the projected image rating. Year 10 Forecast Year 10 Actual Percent Variance Revenues (within ± 5%) Year 10 Forecast Year 10 Actual
  • 72. Percent Variance EPS (within ± 5% or ± 10¢) Year 10 Forecast Year 10 Actual Point Variance Image Rating (within ± 4 points) Year 10 Bull's Eye Award Cumu- lative Awards A 640,065 626,389 -2.1 % 10.62 10.19 -4.0 % 77 76 -1 pts. Yes 2 A B 691,404 697,567 +0.9 % 8.00 8.17 +2.1 % 71 72 +1 pts. Yes 1 B C 652,244 671,639 +3.0 % 6.06 6.54 +7.9 % 79 80 +1 pts. No 0 C D 821,361 782,669 -4.7 % 10.16 9.23 -9.2 % 82 82 0 pts. No 0 D E 634,072 678,116 +6.9 % 6.23 7.09 +13.8 % 77 78 +1 pts. No 0 E F 733,306 732,726 -0.1 % 11.88 11.73 -1.3 % 85 84 -1 pts. Yes 2 F
  • 73. Trends in Variances Between Projected and Actual Performance (company and industry variances bertween projected and actual revenues, EPS, and image rating) Industry 94 Variance Largest Average Smallest Company C Variance +16.0 % +9.7 % +3.0 % +14.3 % Year 6 +11.1 % +4.9 % +2.2 % +11.0 % Year 7 +13.7 % +8.6 % +1.4 % +12.0 % Year 8 +8.0 % +2.8 %
  • 74. +0.4 % +4.6 % Year 9 +7.4 % +0.8 % +0.5 % +4.1 % Year 10 0.0 % 0.0 % 0.0 % 0.0 % Year 11 0.0 % 0.0 % 0.0 % 0.0 % Year 12 0.0 % 0.0 % 0.0 % 0.0 % Year 13 0.0 % 0.0 % 0.0 %
  • 75. 0.0 % Year 14 0.0 % 0.0 % 0.0 % 0.0 % Year 15 Y6 Score Δ Y7 Score Δ Y8 Score Δ Y9 Score Δ Y10 Score Δ Y11 Score Δ Y12 Score Δ Y13 Score Δ
  • 76. Y14 Score Δ Y15 Score Current-Year Scores and Net Changes Cumu- lative Awards A 102 0 102 -6 96 -6 90 -1 89 0 A B 80 +9 89 +4 93 -4 89 -7 82 1 B C 75 +7 82 -6 76 +6 82 -5 77 1 C D 83 +8 91 +9 100 -5 95 -7 88 1 D E 79 +9 88 +3 91 -8 83 -5 78 1 E F 90 +3 93 +9 102 +1 103 -1 102 1 F Δ = net change in score between years Highlighted figure = Leap Frog Award winner Copyright © 2019 GLO-BUS Software, Inc. Page 3b for Most Improved Overall Score (current year to current year) LEAP FROG AWARD Beginning in Year 7, one bonus point is added to the game-to-date overall score of the company whose current-year overall score is most improved over the prior year. If all companies fail to improve their scores from one year to the next, then no Leap Frog bonus is awarded. 10/20/22, 6:23 PM GLO-BUS Decisions & Reports
  • 77. https://www.glo-bus.com/users/program21/cdj/page2 5/8 Industry 94 Camera & Drone Journal Year 10 Industry Overview Action-Capture Camera Global Statistics (industry totals) North America Europe- Africa Asia- Pacific Latin America Overall NOTES Average Wholesale Price ($/unit) % Change from Year 9 467 +8.1 % 483 +9.8 %
  • 78. 418 +8.9 % 405 +9.8 % 443 +9.1 % ◄ Average wholesale prices in Year 10 were much higher than in Year 9 AC Camera Demand (000s of units) 1,296 1,098 1,170 870 4,434 ◄ -9.1% lower than forecast. Units Assembled/Shipped/Sold 1,296 1,098 1,170 870 4,434 ◄ Down by -2.5% from Year 9. Unsatisfied Demand (000s of units) 0 0 0 0 0 ◄ Assembly capability industry-wide was adequate to satisfy Year 10 demand. Demand Forecast (000s of units) Year 11 Year 12 Year 13 1,344 1,134 1,248 930 4,656 1,391 1,173 1,335 994 4,893 1,439 1,213 1,428 1,063 5,143 ◄ Demand for AC Cameras is expected
  • 79. to increase by about 5.1% annually. Action-Capture Camera Global Trends (industry average price, P/Q Rating, and number of performance features) UAV Drone Global Statistics (industry totals) North America Europe- Africa Asia- Pacific Latin America Overall NOTES Average Wholesale Price ($/unit) % Change from Year 9 2,714 +8.2 % 2,630 +3.5 %
  • 80. 2,464 +9.8 % 2,372 +7.5 % 2,545 +7.2 % ◄ Average wholesale prices in Year 10 were much higher than in Year 9 UAV Drone Demand (000s of units) 336 276 204 126 942 ◄ 0.7% higher than forecast. Units Assembled/Shipped/Sold 336 276 204 126 942 ◄ Up by 11.3% from Year 9. Unsatisfied Demand (000s of units) 0 0 0 0 0 ◄ Assembly capability industry-wide was adequate to satisfy Year 10 demand. Demand Forecast (000s of units) Year 11 Year 12 Year 13 364 302 226 138 1,030 387 320 246 150 1,103 410 339 268 164 1,181 ◄ Demand for UAV Drones is expected
  • 81. to increase by about 7.8% annually. UAV Drone Global Trends (industry average price, P/Q Rating, and number of performance features) Copyright © 2019 GLO-BUS Software, Inc. Page 4 Price P/Q Rating Features 5 6 7 8 9 10 11 12 13 14 15 $200 $300 $400 $500 0 5 10 Year Av er ag e P ric
  • 82. e Fe at ur es P /Q R at in g – Price P/Q Rating Features 5 6 7 8 9 10 11 12 13 14 15 $0 $1000 $2000 $3000 0 5 10
  • 83. Year Av er ag e P ric e P /Q R at in g – Fe at ur es 10/20/22, 6:23 PM GLO-BUS Decisions & Reports https://www.glo-bus.com/users/program21/cdj/page2 6/8
  • 84. Industry 94 Camera & Drone Journal Year 10 Financial Performance Summary Income Statement Data ($000s) AC Camera UAV Drone Total Net Sales Revenues Cost of Goods Sold Delivery Costs Marketing Costs Admin Expenses Operating Profit Interest Exp (Inc) Income Taxes Net Profit A 290,820 335,569 626,389 269,006 31,236 50,400 8,884 266,863 4,717 78,644 183,502 A B 309,595 387,972 697,567 359,318 34,189 64,950 7,822 231,288 3,895 66,718 155,675 B
  • 85. C 312,668 358,971 671,639 372,973 36,947 68,200 9,499 184,020 4,754 53,228 124,198 C D 360,981 421,688 782,669 387,207 41,507 90,500 8,602 254,853 4,853 75,000 175,000 D E 317,866 360,250 678,116 344,825 31,563 84,600 9,735 207,393 4,822 60,771 141,800 E F 318,213 414,513 732,726 308,477 36,057 87,850 9,696 290,646 1,620 86,708 202,318 F 318,357 379,827 698,184 340,301 35,250 74,417 9,040 239,177 4,110 70,178 163,749 Balance Sheet Data ($000s) Cash On Hand Current Assets Fixed Assets Total Assets Current Liabilities Long-Term Loans Total Liabilities Beginning
  • 86. Equity Stock Sales (Purchases) Earnings Retained Ending Equity Shareholder Equity A 66,967 168,295 206,370 374,665 59,996 30,000 89,996 420,773 -319,607 183,502 284,669 A B 225,181 354,581 154,448 509,029 61,008 0 61,008 360,707 - 63,595 150,912 448,021 B C 225,919 347,772 212,628 560,400 273,280 30,000 303,280 352,167 -143,240 48,198 257,120 C D 147,961 288,638 260,054 548,692 84,423 30,000 114,423 359,038 -85,556 160,787 434,269 D E 268,978 402,865 232,023 634,888 72,469 30,000 102,469 404,617 0 127,800 532,419 E F 19,630 134,686 216,260 350,946 68,886 135,000 203,886 257,306 -303,934 193,693 147,060 F 159,106 282,806 213,631 496,437 103,344 42,500 145,844 359,101 0 144,149 350,593 Selected Financial and Operating Statistics Dividend Per Share ($/share)
  • 87. Total Div Payment ($000s) Payout (percent of net profit) Dividend Data Debt : Equity (D%:E%) Interest Coverage Ratio Current Ratio Credit Rating Measures Gross Profit Margin Operating Profit Margin Net
  • 88. Profit Margin Profitability Ratios Capital Outlays ($000s for plant & equip) Shares of Stock Outstanding (000s of shrs) A 0.00 0 0.0 % 24:76 56.57 2.81 57.1 % 42.6 % 29.3 % 5,000 18,006 A B 0.25 4,763 3.1 % 12:88 59.38 5.81 48.5 % 33.2 % 22.3 % 0 19,050 B C 4.00 76,000 61.2 % 54:46 38.71 1.27 44.5 % 27.4 % 18.5 % 69,900 19,000 C D 0.75 14,213 8.1 % 21:79 52.51 3.42 50.5 % 32.6 % 22.4 % 74,150 18,950 D E 0.70 14,000 9.9 % 16:84 43.01 5.56 49.2 % 30.6 % 20.9 % 2,500 20,000 E F 0.50 8,625 4.3 % 58:42 179.41 1.96 57.9 % 39.7 % 27.6 % 5,000 17,250 F 1.03 19,600 14.4 % 31:69 71.60 3.47 51.3 % 34.3 % 23.5 % 26,092 18,709 Copyright © 2019 GLO-BUS Software, Inc. Page 5
  • 89. 10/20/22, 6:23 PM GLO-BUS Decisions & Reports https://www.glo-bus.com/users/program21/cdj/page2 7/8 Industry 94 Camera & Drone Journal Year 10 Action-Capture Camera Benchmarks Assembly and Production Benchmarks Low Average High Industry 94 Company C Camera Components and Features ($ per unit) Image Sensor 9.60 12.76 19.78 19.78 LCD Screen Display 6.79 9.76 14.40 9.20 Image Quality 7.20 10.74 12.61 11.96 Photo Modes 8.64 12.17 20.70 12.88 Camera Housing 10.00 13.00 15.00 10.00 Editing/Sharing Capabilities 11.00 12.33 15.00 11.00 Included Accessories 12.00 14.50 17.00 12.00 Extra Performance Features 11.85 17.71 32.40 11.85 Total Cost of Camera Components and Features ($ per unit) * 93.22 102.98 121.80 98.67 R&D Expenditures ($000s) Year 10 Expenditures 0 11,333 24,000 20,000 Cumulative Expenditures 87,000 115,000 161,000 145,000
  • 90. Workforce Statistics Total Compensation ($ per employee) 23,766 29,084 32,385 32,385 Productivity (units per PAT per year) 2,992 3,176 3,496 3,496 Labor Cost ($ per unit assembled)) 25.31 30.60 39.26 29.59 Total Camera Production/Assembly Cost (manufacturing cost per unit) 177.00 202.84 249.34 210.15 Assembly Facility ($000s) Workstation Spaces (plant size) 300 320 350 310 Installed Workstations 285 313 350 285 * The total of all the component/feature cost items may not equal the figures on the Total Cost of Camera Components and Features line because the low, average, and high costs for each component/feature may come from different companies. Geographic Operating Benchmarks Low Average High Industry 94 Company C North America Delivery Cost ($ per unit sold) 5.00 5.33 6.00 5.00 Marketing Cost ($ per unit sold) 22.55 44.97 56.90 56.90 Operating Profit ($ per unit sold) 153.79 166.61 180.85 172.82 Operating Profit Margin (%) 34.5 % 39.1 % 43.2 % 38.0 % Warranty Claim Rate (%) 18.0 % 35.2 % 39.5 % 39.4 % Warranty Repair Cost ($ per unit sold) 9.01 17.61 19.76 19.70
  • 91. Europe-Africa Delivery Cost ($ per unit sold) 22.08 24.46 26.43 24.20 Marketing Cost ($ per unit sold) 24.05 50.50 69.27 59.17 Operating Profit ($ per unit sold) 166.99 177.30 187.50 172.47 Operating Profit Margin (%) 33.7 % 38.3 % 42.3 % 36.3 % Warranty Claim Rate (%) 37.2 % 38.7 % 39.5 % 39.4 % Warranty Repair Cost ($ per unit sold) 18.59 19.33 19.78 19.70 Asia-Pacific Delivery Cost ($ per unit sold) 25.85 30.15 33.00 29.00 Marketing Cost ($ per unit sold) 34.47 44.30 50.66 46.45 Operating Profit ($ per unit sold) 85.89 108.97 152.33 93.47 Operating Profit Margin (%) 20.1 % 27.7 % 36.9 % 24.0 % Warranty Claim Rate (%) 18.0 % 31.8 % 39.5 % 39.4 % Warranty Repair Cost ($ per unit sold) 8.98 15.87 19.77 19.69 Latin America Delivery Cost ($ per unit sold) 26.41 29.43 31.80 29.00 Marketing Cost ($ per unit sold) 31.11 48.82 60.59 60.59 Operating Profit ($ per unit sold) 64.12 101.12 165.42 87.61 Operating Profit Margin (%) 15.4 % 25.9 % 39.1 % 22.1 % Warranty Claim Rate (%) 18.0 % 35.2 % 39.5 % 39.4 % Warranty Repair Cost ($ per unit sold) 9.00 17.61 19.76 19.71 Copyright © 2019 GLO-BUS Software, Inc. Page 6 10/20/22, 6:23 PM GLO-BUS Decisions & Reports https://www.glo-bus.com/users/program21/cdj/page2 8/8 Industry 94 Camera & Drone Journal Year 10
  • 92. UAV Drone Benchmarks Assembly and Production Benchmarks Low Average High Industry 94 Company C Drone Components and Features ($ per unit) Built-In Camera 199.25 251.71 292.02 282.90 GPS / WiFi / Bluetooth 72.75 92.50 102.90 72.75 Battery Pack 97.00 129.83 147.00 97.00 Rotor Performance / Flight Controller 38.80 84.92 120.54 38.80 Body Frame Construction 16.49 39.27 44.10 16.49 Obstacle Sensors 43.65 82.81 119.56 43.65 Camera Stabilization Device 17.46 30.52 37.24 17.46 Extra Performance Features 84.68 137.96 195.93 84.68 Total Cost of Drone Components and Features ($ per unit) * 653.73 849.52 994.17 653.73 R&D Expenditures ($000s) Year 10 Expenditures 0 11,500 24,000 24,000 Cumulative Expenditures 81,000 100,000 126,000 126,000 Workforce Statistics Total Compensation ($ per employee) 32,366 35,561 43,096 32,366 Productivity (units per PAT per year) 1,694 1,799 2,102 1,694 Labor Cost ($ per unit assembled)) 37.19 56.28 74.98 59.44
  • 93. Total Drone Production/Assembly Cost (manufacturing cost per unit) 1,018.11 1,210.48 1,403.46 1,053.18 Assembly Facility ($000s) Workstation Spaces (plant size) 110 122 140 120 Installed Workstations 100 116 131 105 * The total of all the component/feature cost items may not equal the figures on the Total Cost of Drone Components and Features line because the low, average, and high costs for each component/feature may come from different companies. Geographic Operating Benchmarks Low Average High Industry 94 Company C North America Delivery Cost ($ per unit sold) 40.02 46.26 52.48 46.48 Marketing Cost ($ per unit sold) 101.90 241.49 376.91 101.90 Operating Profit ($ per unit sold) 488.13 1,038.99 1,648.74 488.13 Operating Profit Margin (%) 28.7 % 39.5 % 48.4 % 28.7 % Warranty Claim Rate (%) 41.1 % 44.4 % 47.7 % 47.7 % Warranty Repair Cost ($ per unit sold) 123.53 133.22 143.07 143.07 Europe-Africa Delivery Cost ($ per unit sold) 114.34 146.83 177.72 114.34 Marketing Cost ($ per unit sold) 132.01 255.85 384.30 132.01
  • 94. Operating Profit ($ per unit sold) 463.63 982.43 1,391.32 463.63 Operating Profit Margin (%) 26.1 % 37.0 % 45.1 % 26.1 % Warranty Claim Rate (%) 20.2 % 36.7 % 47.7 % 47.7 % Warranty Repair Cost ($ per unit sold) 60.36 110.31 143.07 143.07 Asia-Pacific Delivery Cost ($ per unit sold) 146.22 187.62 233.92 146.22 Marketing Cost ($ per unit sold) 136.26 268.88 438.93 136.26 Operating Profit ($ per unit sold) 346.24 716.63 1,111.08 346.24 Operating Profit Margin (%) 20.4 % 29.1 % 41.9 % 20.4 % Warranty Claim Rate (%) 20.2 % 36.7 % 47.7 % 47.7 % Warranty Repair Cost ($ per unit sold) 60.73 110.15 143.08 143.08 Latin America Delivery Cost ($ per unit sold) 143.85 181.78 229.86 143.85 Marketing Cost ($ per unit sold) 177.60 322.12 517.24 216.78 Operating Profit ($ per unit sold) 294.90 615.53 1,047.31 294.90 Operating Profit Margin (%) 17.1 % 25.5 % 37.9 % 17.1 % Warranty Claim Rate (%) 20.2 % 40.6 % 47.7 % 47.7 % Warranty Repair Cost ($ per unit sold) 60.07 121.84 142.66 142.66 Copyright © 2019 GLO-BUS Software, Inc. Page 7 MACROECONOMICS MODULE 3 HOMEWORK QUESTIONS 1. The participation of women in the labor force has been on the
  • 95. rise since 1960. Identify 2 specific reasons for this. 2. Identify 3 reasons why the participation rate of men in the work force has been declining since 1960. 3. Part time jobs are attractive to many workers as well as many employers. Explain. 4. If there were 1.5 million people unemployed in Canada with 15.5 million people employed and a population of 20 million, what would the unemployment rate equal? What would be the participation rate? (When calculating, remember that the unemployment rate is calculated upon the number of people in the labor market while the participation rate is calculated upon the entire population- Refer to Checkpoint 15.1, pg. 404). 5. Assume that the government decides to drastically decrease welfare, social security, and unemployment payments. How would this action change the unemployment rate? How would it change the labor participation rate? 6. Look at Figure 15.5, pg. 414. Explain what the author means by the ‘output gap’ in the 2008-2009 recession. 7. Frictional unemployment is considered to be a “…permanent and healthy phenomenon in a dynamic, growing economy”. Identify 3 different causes of frictional unemployment. 8. Susan Sampson lost her job as a bank teller in the early 1970’s when automatic teller machines were introduced. Identify and define the type of unemployment this would be. 9. Assume that you are the president of the US, and you have the tools necessary to create higher levels of employment among workers in the US. a. Identify two methods you might use to decrease the unemployment level in the US. b. Many members of Congress want you to initiate programs that would eliminate unemployment altogether (0% unemployment rate). Explain why you either would or would not initiate programs to eliminate all unemployment. 10. Assume that you have a job working as a buyer for a major department store. Your salary is $100,000 per year as well as
  • 96. another $15,000 in benefits. The economy slips into a recession and you are laid off. After looking for a similar position with similar pay for several months you finally take a job waiting tables in a local restaurant making $36,000 per year including tips. Obviously this is not the job you wanted but must settle for just to pay basic bills. Once you take this job should you be counted as part of the employed labor force? Explain why or why not taking into account the’ discouraged worker’ phenomenon. 11. Identify at least 3 changes in the last decade that have caused structural unemployment. 12. The federal and some state governments have recently increased minimum wage requirements. Why might this actually increase unemployment and leave workers worse off? 13. Assume that you are a member of a labor union which has just bargained with your employer to raise everyone’s wages by 10% and provide full health coverage. What potential harm could this do to the workforce?