Sayan Roy has over 8 years of experience in online display advertising, mobile ads, video analytics, campaign management, optimizations, reporting, and data analysis. He currently works at Yahoo managing various advertising operations projects, programs, and accounts. Previously, he held roles at IBM and Mphasis in workforce management, business solutions, and pre-sales. Roy has expertise in programmatic buying, people management, data insights, Salesforce, and Excel. He has received several performance awards for his work increasing revenues and optimizing campaigns at Yahoo.

1. Sayan Roy
07259607289 / sayanroy3010@gmail.com
PROFILE SUMMARY
8 yearsof Experience inOnlineDisplayAdvertising,Mobile displayAds,Video Analytic, Campaign Management &
Optimizations, Advertiser Insights , Reporting , Pre Sales , Account planning & strategy, Comscore data research
and Experian Hitwise analysis & Team Handling & Operations
Currently also working on the segmentation of the audience for video ads in Brightroll.
Also I help the Sales Team with the strategic recommendations (programmatic) & end to end Pre & Post Sales
activities, Management and Campaign performance Reports & Analytics with detailed analysis of the online Ad
campaigns and also help them with the optimizations and maximum the clients return on INVESTMENT.
Key Expertise:-
 Campaign & Account Management for online advertising.
 Programmatic buying
 Program Management
 People Management (For more than 5+ years of experience in mentoring)
 Data Insights
 Reporting
 Comscore
 Sales Force (Trained Salesforce Admin ADM201 & report/dashboard expert)
 Doubleclick
 Jira
 Advance level Excel (Automation & VBA certified Excel Automation) & SQL.
Knowledge base:
Program Management, Account Management, Ad Serving, Advertising Operations, Analytics, B2B, Display
Advertising,Digital Marketing, Mobile Devices,Business Intelligence, Campaign Management, Campaign
Optimization,comScore, DigitalMedia, Digital Media Analytics,Display Advertising, Excel, Experian Hitwise,
Inventory Management, Macro, Marketing Strategy, Mobile Advertising, Mobile Devices, MS Project, Online
Advertising, Online Campaign Management, Online trafficking, People Management, Reporting& Analysis, Rich
Media, Siebel CRM, Strategy, Team Management, VBA, Video Advertising,
KEY ACHIEVEMENTS
 Business Trip to United States as a part of Exchange Program (2015): - Represent my team in United
statesas a part of Exchange Program and able to showcase the BIG Wins of the India Team and also share
the bestpracticesfollowedacrossthe teamwhicheventuallyhelpIndiateamtogrow in terms of work and
knowledge.
 Successful BusinessTransitionfrom Y! US to Y! India (2013): - Companyneededtotransitthe whole Sales
Analytics Business from Y! US to Y! India. I had leaded the team to San Francisco and spear head the
complete & successful Business Transitions to Y! India & held various meetings with stakeholders to
provide various Y! India Account Management team insights.
 Yahoo GBS Peridot Award for Best Performer Q1 2012:- Increased Company Revenues for the set of
BusinessaccountwhichIwas handlingforY! NA salesteamthroughoptimization,midcampaignstrategies
.advertiser like P&G, Pepsi Co, Fidelity etc.
 Yahoo Best Value Addition to the team Q3 2012:- Created Set of standard Templates for Advertiser
insights,campaignreportingwhichwenttobecome global reportingtemplatesforthe companygloballyin
Sales org.

2.  Yahoo Best Pod /Team Q4 2012:- My Pod/ Team have won the best pod in the Y! GBS for best Account
Recommendations & strategies to impact the company revenues for the Quarter.
 Yahoo Best Pod /Team Q1 2013:- My Pod/ Team have won the best pod in the Y! GBS for best Account
Recommendations & strategies to impact the company revenues for the Quarter.
 STAR Award IBM Q1 2011:- STAR Award for the contribution to Business Growth for Q4 2010.
 BusinessTransitions: - Complete BusinessTransitionsof the Customerfeedback analyticteamof the client
whichwasthere inIBM Vizagto IBMBangalore locationsandsettingupa team. Set up a Quality and other
operations metrics for the new team.
 Automation of Reports:- Automationof VariousSalesExcel Reportsacross the regions from NA to EMEA,
EmployeesAffected: - Entire SalesteaminNorthAmericanRegionand Europe. Time Saved estimated as 2
hours
 SalesForce reporting + Admin trained.
PROFESSIONAL EXPERIENCE
Specialist Ad operations & Analytics – Yahoo! (April 2015 – Present):-
CurrentlymanagingvariousProjects/Programsinthe AdoperationorgnamelyBrightroll operationsconsolidations
Framing KPI's for the technical operation support team.
1) Custom Program Management- Executiononprograms ( online packages ) such as RAMCountry, Oscars,
Live Nation, Olympics, World Cup, Rock in Rio, Grammy's, etc., as well as branded and Editorial drive
Magazines. Also, provide data analytics & insights for each custom program.
2) Account & Campaign Management :-
 I helpthe accountmanagement&salesteamwithdata insightsandrecommendationsregardingcampaign
optimizations (including bid management) and campaign health for generating greater revenue & client
ROI for the major’s advertisers in the online business
 I am responsibleforprovidingthe Postcampaign learning & recommendations back to the client and also
to work on the New & pipeline RFP’s for Finance Vertical.
3) Global UD project: - Part of the global Salesteamtoensure there is no under delivery for the sponsorship
accounts across all verticals in Yahoo.
Higher Management reporting showing the overall revenue health for the sales team in NAR region &
engaging with the sales & engineering team to overcome any roadblocks.
4) Third Party Researchprogram: - I leada comScore SMEs teamto provide market level data insights for all
the verticals globally for the account management team.
5) Global Sales force Program: - Sales force Handle all enhancement requests for SFDC Display NAR region
and work with the engineering team to focus and priorities the requests. Communicate the launch and
update the larger audience.
6) Currently also working with the product team to set up a Brand Index insights source which will actually
shows the campaign effectiveness across all the brands in Yahoo.
Senior Account Management Analyst – Yahoo! (June 2011 – April 2015):-
The Display Account Management team is part of Yahoo! Sales. This team is responsible for building and
maintaining deep partnerships with Yahoo!’s highest value Display / search clients.
As SenioranalystIam involved inup-sellingexistingadvertisers,cross-sellingnew products, optimizing campaigns
and daily support to achieve team revenue goals.
Have a deepunderstanding andabilitytoanalyze clientROI/CPA / ROASgoals,objectives and data, media buying
cycles,Web Site architecture,product/service update schedules,marketingphilosophy,targetdemographics, etc.

3. Team Lead- Work Force Management Analyst IBM (March 2010 – May 2011):- Handling Team of 7 in Real Time
Analysis, MIS reporting, SQL, Man Force Calculations.
Work Force Management Analyst Mphasis (November 2007 – February 2010):- BusinessSolution Designing, RFP,
Forecasting, RFP, Pre sales.
EDUCATION
B. Tech (Computer Science) from BLDE College of Engineering, Bijapur, VTU, 2007
ADDITIONAL INFORMATION
 Took part in Yahoo GBC cricket every year for the team.
 Participated in TCS Bangalore 10KMMarathon.
 Reading Magazine, Politics & Sports.
 Date of Birth - 30th
Oct 1984