This is a case study of a leading SME Loan Provider.

1. Lendingkart is an online financing company dedicated to help entrepreneurs and small
businesses with Working Capital Loans. It has disbursed more than 26,000 loans to more than
19,000 SMEs across 1000+ cities in India. That’s when they decided to explore the opportunity
through PPC/Google Ads.
Before joining hands with upGrowth, their account was handled by other agency. Major
challenge associated with Lendingkart’s Google Ads was exhausting the budget while keeping
the cost per lead as low as possible. A goal should scare you a little and excite you a lot. Thus,
we designed our strategies in such a way that it would suffice the overall client expectation.
The plan of action designed to achieve a long-term aim includes:
● Coping up with trends & get the best out of them e.g. 59 Minutes Loan
● Theme based extensions per ad group
● Bid Adjustment with respect to City/Day/Time
● Continuous Experimentation for Bid strategy
● Awareness through Universal App Campaign
● Experiments with Landing page
After we successfully ran the campaigns, Lendingkart started getting more & more qualified
leads. They recorded 20% increase in their business growth.
Important Numbers:
Metrics Before After % of Change
Cost per Qualified
Leads
₹ 71.4 ₹ 47.7 Decreased by -32.6%
Total Conversions 56765 87465 Increased by +54%