Keep it in Perspective – when compared to Traditional Media
Content is Advertisers “place”
their message around Limited opportunity for
“Traditional Media” is a Educational the type and style of consumers to “react”
one way instrument of
Informative content their target immediately and
consumer is most likely directly to the content.
Entertaining to be frequenting
Give your audience an
“Social Media” A two-way street that
opportunity to be involved
validates the customer Improve WOM, increase
Also an instrument of in content creation, along
relationship and builds customer service and
communication. side your brand –.
loyalty! encourage repeat
A means to develop a customers Keep YOUR content
It’s another way to build
relationship. Educational, Informative
Another way to communicate – and so much more!
Wait!!... Do not abandon your traditional media!!
People still watch TV
It’s still about finding the
right “mix” for reaching
your TARGET and
People still listen to the radio accomplishing a
People can respond to a
billboard or OOH advertising Use the traditional
as a means to raise
People still get print awareness for your
magazines social activity
People still respond to
in-store POS displays
And yes… people still read the
Then why is “Social Media” causing such a fuss?
The answer is a resounding, YES!!
It took from Feb 2004 till
It took 38 years for October 2007, just over 4
radio to attract 50 years for Facebook to reach 50
million listeners. million worldwide users
13 years for
television to attract
50 million viewers.
Facebook currently has more than 400 million active users
100 million active users currently accessing Facebook
through their mobile devices
Facebook’s growth alone is astounding and it’s not just kids!
•Facebook’s US user base
grew from 42 million to 103
million in 2009. That’s a
144.9% growth rate!
•The 55+ audience grew a
whopping 922.7% in 2009.
•The 35+ demographic now
represents more than 30% of
the entire user base.
Facebook Demographics and Statistics
Report 2010 – 145% Growth in 1 Year
•Right now it’s about
getting the customer to
move because of the
What value is your content
Education, Information or
It’s not enough to simply have a presence…
Have a plan to interact…
But I’m a local small business – this doesn’t really apply to me…
TOB Just over 100 Fans
McDonald’s 1,929,612 Fans
Lowe’s 94,038 Fans
Tractor Supply 5,891 Fans
Where to go for more information?
•WHAT THE F**K IS SOCIAL MEDIA? one year later*
Marta Kagan, Managing Director, US for Espresso (integrated marketing agency) http://BrandInfiltration.com.