ALC 2015 | OGCDP Commission Output | Customer Flows

1. OGCDPCommission
Annual Leaders Conference - Kolkata ‘15
customer flows

2. EXPA

3. W H Y
Our
organizational
stand
-
Leadership
development
Becoming truly
customer centric
Our
competitors
push

4. EP’s Journey

5. Our New CF

13. • Higher importance to marketing of opportunities
• Virtual Tests and Shortlisting, Interview doesn't have to take
place on both sides
• Need for faster customers response, otherwise applications are
withdrawn after 15 days
• Re-allocation of EPs within project
• Job Description and Working Hours checking
• Materials set by MC sent out automatically to EP upon match
• Dates updated upon match
• Opportunities Transparency
• EP can easily go through the process
• Better Promises and Expectations
• Better offering of value
• Matchability recommending suitable TNs to EPs
• Standards (LEAD, Preparation, Expectations Setting) Alignment
and tracking
• Insurance Upload
• EP & EP Manager approve match
ICXOGX

14. ACTIVITIES KPIs
outgoing
Gcdp
• STRANGER: Market Analysis, Brand Positioning, Sub-brands definition
according to your entity partnerships and market focus
• VISITOR: Optimize website, clear conversion flow, attract everyone to sign-
up.
• LEAD: Promote the specific opportunities, as anyone can see them! Strong
synergy with oGCDP Operations to understand TN’s value proposition.
• MATCHED: Collect expectations (first chapter of storytelling!), agree on
communications framework and reporting milestones
• REALIZED: Showcase Interns’ story in your Global Citizen materials. Focus
on the Leadership Development Model elements and inbound content
(culture, learnings – easy-to-share content)
• COMPLETED: Use NPS to adjust your product packaging, start marketing
new opportunities!
• PROMOTER: Engage the EP in events and with media, upsell (TLP? GIP?),
capitalize on re-integrated EP for leads generation through referrals.
•
#website visitors
time spent on website
# sign-ups
# applications
NPS Score
# stories collected from
EP
CONVERSIONMETRICS
Sign-ups / Visits
Applications / Sign-ups
Time to first application
Sign-ups through
referral