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Ross Chayka. Ideal startup ES & Pitch

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Ross Chayka. Ideal startup ES & Pitch

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Ross Chayka. Ideal startup ES & Pitch

  1. 1. Ideal startup pitch & ES? Ross Chayka linkedin.com/in/rchayka fb.com/rostyslav.chayka
  2. 2. Audience ● Startup founders ● Product managers ● Entrepreneurs
  3. 3. About me ● Ross Chayka ● Lviv Startup Club - Founder & CEO ● Lemberg Tech Business School - Founder & CEO ● Associated Coach Practitioner by RCG
  4. 4. About you ● City ● Startup / Product ● Validation challenge
  5. 5. Agenda ● How to write ES for investor & yourself ● 4 audiences for your startup pitch ● 4 ways to create perfect pitch ● Artefacts ● How to show value of your product? ● Q&A
  6. 6. Online master-class code of conduct ● Duration - 1.5 hour ● Video ON, Audio OFF ● Registration with NAME ● One person speaking ● Question in chat or raise your hand or show sign
  7. 7. Startup Mantra ● If nobody know about your startup, it do not exist ● Fail fast ● Want advice - ask for money, want money - ask for advice ● Better do 3 pivots than lose 3 years
  8. 8. Executive Summary ● Market ● Problem ● Product ● Competitors ● Business Model ● Growth Model ● Team ● Investment Part
  9. 9. You market ● Market size ● Personas ● Market growth
  10. 10. Mistakes ● Everybody need my product ● Too broad audience ● Unconfirmed data ● Your segment
  11. 11. Problem, you solve ● What is the one problem, you solve? ● How painful it is ? ● Does target audience understand the problem? ● How your target audience solve the problem now?
  12. 12. Mistakes ● Create vs Investigate problems ● Overestimate pain ● Underestimate current solution of problem
  13. 13. Product ● How you will solve problem? ● What is one killer feature ? ● Could it be done ? ● Unfair advantages ● Visuals ● Product video
  14. 14. Mistakes ● Product that is not solution for problem ● Too many features ● Do not show something real
  15. 15. Business Model ● How are you gonna make money? ● What is the max amount customers gonna pay?
  16. 16. Mistakes ● One business model ● Take less money ● Take money from wrong people ● Give for free, when sales are bad
  17. 17. Traction or growth model ● CAC > 3 * CLV ● Traction
  18. 18. Mistakes ● Not scalable model ● Sales over marketing
  19. 19. Competitors ● List of competitors ● Unfair advantages
  20. 20. Mistakes ● No competitors ● Other solutions
  21. 21. Team ● Could these people execute this ES ? ● Key persons and their advantages ● Unique set of skills ● Is every skill covered ? ● Roles: CEO, COO, BizDev, CTO
  22. 22. Mistakes ● ES Team is not CV ● Missed roles ● Diluted equity
  23. 23. Investment part ● How much money do you need to get to the milestones? ● What is your current valuation? ● Who are your investors?
  24. 24. Mistakes ● Do not understand why you need money ● Toxic investors ● Too much investment details
  25. 25. Your startup pitch audiences ● Investors ● Partners ● Employees ● Press
  26. 26. Your startup pitch ● Analogy (“Uber for trucks”) ● Big problem, you solve (“Make video available online”) ● Market, you disrupt (“We are disrupting $700B hotel market”) ● Who are you gonna kill? (“Online tool that will kill Photoshop”)
  27. 27. Your startup pitch guideline ● Short (20-30 secs) ● Every word meaningful ● Maximum response
  28. 28. Your startup presentation ● Decks don’t have to be formal or beautiful. ● Provide an impactful intro or slogan. ● Keep your deck short (less than 20 pages). ● Use analogies to back up the points that you’re making
  29. 29. Clients ● Why it is important for clients? ● Promo product video
  30. 30. PR ● What are you doing important for world? ● Slogan ● Press kit
  31. 31. Motto ● Why does it motivate you? ● Important for employees ● Your values
  32. 32. Questions ?
  33. 33. Contacts linkedin.com/in/rchayka fb.com/rostyslav.chayka rchayka@gmail.com

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