6. We aren’t about a line item, we’re about a life. … . giving affects our brain chemistry. For example, people who give often report feelings of euphoria, which psychologists have referred to as the "Helper's High ."
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8. It’s not $5 coffee, it’s a third place. Webgrl, Flickr
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10. Giving makes people happy. Happy people give more. Which makes them happier. Which makes them give more.
11. 2. IT’S NOT ABOUT YOU. IT’S ABOUT YOUR AUDIENCE.