The document summarizes the results of a survey and reader profile. It analyzes respondents' gender, age, magazine buying habits including price willing to pay and frequency of purchase, favorite magazines, ethnicity, text to image ratio preferences, employment, influence of freebies on magazine purchases, and color scheme preferences. It then provides a specific reader profile of a male aged 16-20 in Britain who buys rock magazines weekly for £1.51-£2 when they include a freebie and prefers magazines with red and black color schemes and a 50:50 text to image ratio.
5. Text to image ratio preference.
Employment (some overlap.)
6. Does a freebie change the likelihood of them
buying a magazine?
Colour scheme preferences.
7. Reader Profile
Male, between the ages of 16 and 20, willing
to pay £1.51-£2.00 for a magazine due to
the fact that he’s a British student. He
buys rock magazines once a week,
generally with a freebie on. He likes
magazines with red and black colour
schemes, and 50:50 text to image ratios.
