I have learned several important design skills from my preliminary college magazine project. Specifically, I learned about color theory and how different colors can convey meaning. I also gained valuable experience with photo editing software like Photoshop, learning shortcuts and tools. Finally, I learned how to target audiences effectively and use conventions and stereotypes appropriately for the intended readers.
Learning Colour Theory, Photoshop Skills and Audience Targeting
1. Looking back at your
preliminary task, what do
you feel you have learnt in
the progression from it to
the full product?
2. I learnt about which colours complement each other and how they work to
demonstrate meaning in the product. E.g in my college magazine I used
these colours;
They are relatively feminine and so are forgetting half of the college
students. They are also too pop-like for and informative magazine.
I have also learnt how to use photoshop. For a specific example, how Ctrl +
T is a key shortcut for “Scale Tool”. I learnt how the magnetic tool
worked. I also learnt that you could see a mask of selected things in
your image.
All these things were new things to me and I find them very helpful and
shall continue to do so.
I have also learnt how to target certain audiences and how to use
stereotypes positively. I also learned what conventions go with the
stereotypes and how that affects the final product made;
E.g a gossip magazine for 12-14 year olds will have baby pink and bubblegum
blue on. They will have some pictures of “hot boys” in, but none sexual.
There will be big plugs like “exclusive”, and they will be £2.50-
£3.00,because they will convince their parents to buy them the magazine.