Mobile Signals powered by Dentsu Aegis Network

1. MOBILE SIGNALS
MARCH 2018

2. Source: HORIZONT, March 2018 MOBILE SIGNALS | MARCH 2018
interactions with
INSTAGRAM SHOPPING.
180MIO +
In February, there were

3. Source: Ooyala, March 2018 MOBILE SIGNALS | MARCH 2018
of all video views worldwide
in Q4 2017 came from
smartphones or tablets.
60%

4. Source: Mobile Marketer, March 2018 MOBILE SIGNALS | MARCH 2018
of consumers shop via mobile
at home, while travelling or
during their spare time.
72%
ADD TO CART

5. Source: Mobile Marketer, March 2018 MOBILE SIGNALS | MARCH 2018
of store visitors use their
smartphones in brick-
and-mortar stores.
60%

6. Source: Comscore, March 2018 MOBILE SIGNALS | MARCH 2018
of total time spent in apps take
place in the social media category.29%
ENTERTAINMENT SOCIAL MEDIA MESSAGING GAMES OTHERS
23% 29% 18% 16% 14%

7. Source: CHIP, March 2018 MOBILE SIGNALS | MARCH 2018
The gaming app
FORTNITE BATTLE ROYAL
hit no.1 in
47countries within
only 24 hours.

8. Source: Mobile Marketer, March 2018 MOBILE SIGNALS | MARCH 2018
On the 10th of March on MARIO DAY navigation routes
were shown by Nintendo‘s Mario in the Google Maps app.

9. Source: Business 2 Community, March 2018 MOBILE SIGNALS | MARCH 2018
In 2017, almost
200BN
apps were
downloaded globally.
2016 2017 2021*
149MIO
197MIO
353MIO

10. Source: IPG Media Lab & YuMe, March 2018 MOBILE SIGNALS | MARCH 2018
360-degree video ads
increase the purchase
intent by
7%.

11. Source: Soundcloud, March 2018 MOBILE SIGNALS | MARCH 2018
The cooking app
KITCHEN STORIES achieved
16MIO
downloads without any
app marketing.

12. Source: SPIEGEL ONLINE, March 2018 MOBILE SIGNALS | MARCH 2018
The messenger
WECHAT hits
1BN
user accounts.

13. Source: Noizz, March 2018 MOBILE SIGNALS | MARCH 2018
A 2-year-old toddler
accidentally locked the
iPhone of it‘s mother for
47years by entering the
wrong passcode.
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0 ABBRECHEN

14. KATAJUN SORUSCH
Director Mobile Marketing
Johannstraße 37
40476 Düsseldorf
E-Mail: katajun.sorusch@dentsuaegis.com
Tel: +49 (0)211 977 69 230
Mobil: +49 (0)172 206 73 55