Mobile Signals powered by Dentsu Aegis Network

1. MOBILE SIGNALS
FEBRUARY 2018

2. Source: Qubit, February 2018 MOBILE SIGNALS | FEBRUARY 2018
Valentine‘s Day 2018 mobile
sales climbed by
9%
compared to the previous year.

3. Source: Mobile Marketer, February 2018 MOBILE SIGNALS | FEBRUARY 2018
10MIO
Musical.ly, the lip sync
video app, generated
engagements in the first
weekend of the
Olympics.

4. Source: Horizont, February 2018 MOBILE SIGNALS | FEBRUARY 2018
+of 800 Mio Instagram
users are already applying
the Stories feature.
300MIO

5. Source: GlobalWebIndex, January 2018 MOBILE SIGNALS | FEBRUARY 2018
83%
of online-Millenials watch a video clip or
visit a video-sharing site while on the go.
68% 83%
DESKTOP MOBILE

6. Source: Heise, February 2018 MOBILE SIGNALS | FEBRUARY 2018
iPhone‘s voice assistent SIRI
understands better Saxon than
Low German or Bavarian.

7. Source: AGOF; ddf evaluation period ØMonat (Oct.-Dec.2017), January 2018 MOBILE SIGNALS | FEBRUARY 2018
19,1MIO UU
19,8 MIO UU
of all ebay Kleinanzeigen
unique users are mobile.
2/3
More than28,8MIO UU
DESKTOP
MOBILE

8. Source: Safedk, January 2018 MOBILE SIGNALS | FEBRUARY 2018
of Android apps retrieve
GPS data of the users.
HALF
More than

9. Source: FaktenKontor, February 2018 MOBILE SIGNALS | FEBRUARY 2018
of German teenagers
between 14 and 19 years
are active on Facebook.
61%
Only

10. Source: TechCrunch, February 2018 MOBILE SIGNALS | FEBRUARY 2018
In India WHATSAPP BUSINESS users are
allowed to send money to other users or make
payments via the messenger app.

11. Source: GlobalWebIndex, Dezember 2017 MOBILE SIGNALS | FEBRUARY 2018
of all online reviews are
posted via a smartphone.26%
44% 26% 25% 5%

12. Source: Internet World, February 2018 MOBILE SIGNALS | FEBRUARY 2018
During 2017,
40%
of all online sales were
generated through the use of
mobile devices such as
tablets and smartphones.

13. Source: The Verge, Januar 2018 MOBILE SIGNALS | FEBRUARY 2018
For the first time, on SNAPCHAT featured
stories will be viewable and sharable for
users with or without an account on desktop.

14. Source: Heise, February 2018 MOBILE SIGNALS | FEBRUARY 2018
The Hessian police will use
the parking violation ticket
app „OWI21 TO GO“ to issue
parking summons in the
near future.

15. KATAJUN SORUSCH
Director Mobile Marketing
Johannstraße 37
40476 Düsseldorf
E-Mail: katajun.sorusch@dentsuaegis.com
Tel: +49 (0)211 977 69 230
Mobil: +49 (0)172 206 73 55