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Using Twitter effective_resource_and_networking_tool
- 1. LEARNING SYSTEMS Using Twitter as an effective resource and networking tool 26 May 2016© NSW Department of Education | Using_Twitter_Effective_Resource_and_Networking_Tool.pptx Page 1
- 2. INTRODUCTION AND WELCOME Evonne Webb - Social Media Officer, Learning Systems https://twitter.com/evonnejanewebb https://www.linkedin.com/in/evonnewebb Administrator of Learning Systems Social Media accounts: • https://twitter.com/learnPSNSW • https://www.facebook.com/learnDEC • https://www.yammer.com/det.nsw.ed u.au/users/learningsystemsonline 26 May 2016© NSW Department of Education | Using_Twitter_Effective_Resource_and_Networking_Tool.pptx Page 2
- 3. WORKSHOP OVERVIEW | OUTCOMES During this session participants will: examine current research and case studies that exemplify best practice of Twitter use as an effective resource and networking tool gain management and administration skills to promote the sustainability of social media channels 26 May 2016© NSW Department of Education | Using_Twitter_Effective_Resource_and_Networking_Tool.pptx Page 3
- 4. STATISTICS | TIME SPENT ON SOCIAL MEDIA – JAN 2016 On average, Australians spend 1.2 hours on social media each day. More information: http://wearesocial.sg/blog/2016/01/ digital-2016/ 26 May 2016© NSW Department of Education | Using_Twitter_Effective_Resource_and_Networking_Tool.pptx Page 4
- 5. STATISTICS | SOCIAL MEDIA NETWORKS - FEB 2016 1. Facebook – 15,000,000 users (steady) 2. YouTube – 14,100,000 UAVs 3. WordPress.com – 5,600,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Tumblr – 4,400,000 6. LinkedIn – 3,750,000 7. Twitter – 2,800,000 Monthly Active Australian Users approx (see calculation) 8. WhatsApp – 2,400,000 Active Australian Users (see calculation) 9. Blogspot – 2,350,000 10.TripAdvisor – 2,200,000 11. Snapchat – 2,000,000 approx Monthly Active Australian Users (see calculation) 12. Tinder – 1,900,000 Australian users (estimation) 13. Yelp – 1,550,000 All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above http://www.socialmedianews.com.au/social-media-statistics-australia-february-2016/ Statistics compiled by SocialMediaNews.com.au for February 2016. Stats courtesy: Vivid Social Research Division. Figures correct as of 29/02/16. 26 May 2016© NSW Department of Education | Using_Twitter_Effective_Resource_and_Networking_Tool.pptx Page 5
- 6. BEST PRACTICE | STEPS TO SUCCESS Join Twitter and start tweeting Follow people of similar interests Use hashtags Take part in online chats Create a Twitter list Setup notifications 26 May 2016© NSW Department of Education | Using_Twitter_Effective_Resource_and_Networking_Tool.pptx Page 6
- 7. BEST PRACTICE | SSC LEICHHARDT & BONNYRIGG PS Sunny South, Teacher Librarian at Sydney Secondary College Leichhardt Marianne Grasso, Teacher Librarian at Bonnyrigg Public School 26 May 2016© NSW Department of Education | Using_Twitter_Effective_Resource_and_Networking_Tool.pptx Page 7 Get started by tweeting about what you do in your school library.
- 8. SOCIAL MEDIA | FOLLOW OTHER EDUCATORS Follow educators with similar interests to your own and official accounts. @NSWEducation @teachnsw @statelibrarynsw @aliaschools @nlagovau 26 May 2016© NSW Department of Education | Using_Twitter_Effective_Resource_and_Networking_Tool.pptx Page 8
- 9. SOCIAL MEDIA | POPULAR HASHTAGS USED BY EDUCATORS Hashtags are created and used to group information shared around a topic. Hashtags used by NSW DoE educators: #NSWEducation #NSWEd #NSWDoE Hashtags used by Australian teacher librarians: #AusTL #NSWTL #oztl #oztlchat 26 May 2016© NSW Department of Education | Using_Twitter_Effective_Resource_and_Networking_Tool.pptx Page 9
- 10. BEST PRACTICE | TWITTER CHATS Conversations are happening everyday on Twitter via online chats. A Twitter chat involves a group of people tweeting about the same topic using a specific hashtag. Examples: #tlchat – International teacher librarians, 2nd Monday of each month 6am #aussieED – Australian educators, Sunday’s 8:30pm weekly #histedchat – History educators, Wednesday’s 8:30pm fortnightly #ozengchat – Australian English educators, Tuesday’s 8:30pm 26 May 2016© NSW Department of Education | Using_Twitter_Effective_Resource_and_Networking_Tool.pptx Page 10
- 11. BEST PRACTICE | CREATE YOUR OWN TWITTER CHAT #tesoloz - Created/moderated by Cindy Valdez-Adams from Fairfield PS and Anne Van Der Graaf from Mount Pritchard East PS Chat topics have included: The Roles of an EAL/D Specialist Teacher Technology in the Diverse Classroom Writing & the ESL Learner Vocabulary Development 26 May 2016© NSW Department of Education | Using_Twitter_Effective_Resource_and_Networking_Tool.pptx Page 11
- 12. BEST PRACTICE | TWITTER LISTS Creating a List (curated group of Twitter users) is a great way to filter conversations according to your interests. 26 May 2016© NSW Department of Education | Using_Twitter_Effective_Resource_and_Networking_Tool.pptx Page 12
- 13. SOCIAL MEDIA | SMS NOTIFICATIONS Setup SMS notifications so you don't miss an update from a particular follower e.g. Peter Riordan, Australian Library and Information Association - Schools Group, etc. 26 May 2016© NSW Department of Education | Using_Twitter_Effective_Resource_and_Networking_Tool.pptx Page 13
- 14. SOCIAL MEDIA | ADMINISTRATION Read the social media policy. Plan and schedule your social media content to publish ahead of time via Hootsuite, TweetDeck etc. Analyse data via Twitter Analytics Set up IFTTT to automatically save all tweets in a Google Spreadsheet. 26 May 2016© NSW Department of Education | Using_Twitter_Effective_Resource_and_Networking_Tool.pptx Page 14
- 15. Thank you for your participation in today’s session. 26 May 2016© NSW Department of Education | Using_Twitter_Effective_Resource_and_Networking_Tool.pptx Page 15
Editor's Notes
- The average Australian spends 1.2 hours on social media each day.
- Facebook tends to be used by teachers for personal use while Twitter is used in a professional capacity.
- Don’t have a Twitter account? Signing up to Twitter is easy! Follow these steps to get started. 1. Go to https://twitter.com/signup. 2. Enter your name; phone number or email and a password. 3. Click sign up for Twitter. 4. Select a username (usernames are unique identifiers on Twitter). 5. Click create my account. Learn more about writing tweets https://support.twitter.com/articles/15367
- Learn more about followers: https://support.twitter.com/articles/14019
- Use a one or two hashtags in your tweet and make sure they are relevant. Hashtags will give your content greater exposure to the Twitter audience. Other hashtags: #eecnsw (Environmental Education Centre NSW) #ozscied (science) #ozteachers #SpEdSC (Special Education Slow Chat) Learn more about using hashtags https://support.twitter.com/articles/49309
- A Twitter chat involves a group of people tweeting about the same topic using a specific hashtag. Twitter chats take place across the Twittersphere every day. Some Twitter chats are specific to a particular event, such as a conference while other chats occur weekly, fortnightly or monthly. Other Twitter chats: #ausELT – Australian English Language Teachers, http://auselt.com/ #includEDau – Special needs educators, Sunday’s 7:30pm weekly #makerEDau - first Sunday of the month 8pm AEST #ozcschat – Australian Computer Science teachers, second Tuesday of the month 8pm http://www.ozcschat.weebly.com #PSTchat – Pre-Service Teachers, Tuesday’s 7:30pm weekly #satchatOZ – Saturday’s 8:30am weekly See Education Chat Calendar for other education related chats.
- Twitter chats are a great way to engage with the Twitter community. Cindy Valdez-Adams, EAL/D teacher at Fairfield PS, founded the #tesoloz Twitter chat. The chat takes place on the last Friday of the month from 8pm-9pm. Storify http://www.storify.com creates a ‘story’ by capturing your hashtag’s results. Content can be curated to only show the best user content.
- Click the cog to view the lists created and subscribed to by a particular user. More information about Twitter Lists: https://support.twitter.com/articles/76460-using-twitter-lists
- Learn more about notifications: https://support.twitter.com/articles/20169920-receiving-sms-notifications-for-tweets-and-interactions
- Always follow relevant department policies, including the Code of Conduct. Do not act unlawfully (such as breaching copyright) when using social media. Make sure your personal online activities do not interfere with the performance of your job. Be clear that your personal views are yours, and not necessarily the views of the department. Do not disclose confidential information obtained through work. Useful links: Department’s social media policy Social media policy explained Social media Toolkit for schools (last updated October 2014) Written parental permission is necessary for any public identification of students, for example, when they are named, photographed or interviewed for the school newsletter, DoE web pages or for any other media. Provide parents with a general permission note covering all these cases at the start of each school year, with their response recorded in a register. More information: https://detwww.det.nsw.edu.au/schools-communication-and-engagement/permission-to-publish Legal Bulletin No.9 provides current advice regarding Permission to Publish online. The main term that schools need to understand is ‘reasonably identifiable’… This means that any instance where a student, teacher or parent can be ’reasonably identified’, whether it be their name printed, a photograph, or a quote, permission must be sought. Permission to Publish tips: Obtain General Permission to Publish (PtP) upon enrolment (it’s included in the ‘Application to Enrol in a NSW Public School’ form) AND distribute a separate General Permission at the beginning of every school year. Ensure that your PtP form states all possible communication channels that students may be published on. The DoE template outlines all possible channels. Avoid allowing parents to permit some but not all forms of communication (e.g.. some parents may say yes to everything except social media) – this becomes messy and difficult to keep track of. Maintain a ‘Do Not Feature’ list, that contains the headshots, names and year levels of each student that is not to be published in any media. Always cross-check your photos and information with the list before publishing. Include a PtP for each ‘specific activity’ (e.g.. excursions) ; this can be added to the usual permission slip given to parents. Be mindful of age restrictions outlined in the terms and conditions outlined for the social media channel. Office of the Children’s eSafety Commission has useful resources regarding the most commonly used social media channels https://esafety.gov.au/esafety-information/games-apps-and-social-networkingthat can be shared with parents. IFTTT is a free auto tool which connects products and apps through the use of a Recipe. There are two types of Recipes: DO Recipes and IF Recipes.