This course introduces fundamental concepts of design including principles of formal design relationships and critical analysis techniques. Special emphasis is placed on using elements like color, texture, patterns, type, balance, and proportions to create designs that evoke emotions. Topics covered include format types, vector and pixel graphics, and their applications.

1. This course introduces fundamental concepts, processes
and skills required for design. Topics include principles of
formal, spatial and material relationships and critical
analysis of these relationships and techniques. Special
emphasis is placed on using color, texture and patterns,
type, balance, visual hierarchy, rhythm, unity, proportions
and the illusions of depth and motion to create designs
that lead the viewer to experience emotions and
understandings.
Course Introduction
Fundamentals of Design
Unit 1: Format
Course Introduction

2. Through discussions and
application exercises you will
observe, evaluate and learn about
the use of color and type in design.
Fundamentals of Design
Unit 1: Format
Module 1: Format Types
Course Introduction

3. Design elements constitute the
content of a design. Each unit
explores a different design element
in depth, deepening your
understanding of the concept.
Fundamentals of Design
Unit 1: Format
Module 1: Format Types
Course Introduction

4. Each unit also explores the
organizational rules used in
conjunction with elements to create
order and visual interest. These are
known as the design principles.
Design principles are the unseen
force that creates interaction among
design elements such as hierarchy,
balance, unity and variety.
Fundamentals of Design
Unit 1: Format
Module 1: Format Types
Course Introduction

5. It is very important to understand the differences between vector-based and pixel-
oriented graphics.
Each varies in terms of scalability and memory, and this impacts how each of these are
ideally used.
Fundamentals of Design
Unit 1: Format
Module 1: Format Types
Course Introduction

6. Vector-based graphics:
• Are comprised of paths, which are defined by a start and end point, along with other
points, curves, and angles along the way.
• Can be scaled without losing any image quality
• Edges stay smooth regardless of size
• Preferred for creating logos
Fundamentals of Design
Unit 1: Format
Module 1: Format Types
Course Introduction

7. Common vector file formats:
• Ai (illustrator)
• EPS (Electronic Post Script)
• SVG (Scalable Vector Graphic)
Fundamentals of Design
Unit 1: Format
Module 1: Format Types
Course Introduction

8. Pixel-oriented graphics:
Use a combination of pixels to make up an
image
The more pixels used to create the image,
the more accurate the design
Are used in image editing software such as
Photoshop
Fundamentals of Design
Unit 1: Format
Module 1: Format Types
Course Introduction

9. Common pixel file formats:
• JPEG
• BMP
• PNG
Fundamentals of Design
Unit 1: Format
Module 1: Format Types
Course Introduction