2. Agenda
1. Martha Stewart Living – Alana 3
2. Magazine Performance – Kortney 5
3. OurTarget andYours – Daniel 7
4. Special Executions – Ryan 9
5. Advertising Options – Shalini 10
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3. Our Mission
Elevate life- More
beautiful, creativity
for everyone
“Well rounded
person”
Engagement in life vs.
existence - DIY,
cooking, decor
3
4. Martha Stewart Living Content
Five basic themes: food & entertainment, decorating &
home, collecting, gardening, holiday& crafts.
Outstanding photography (simplistic, elegant, creative)
Print subscriptions have increased and are likely to
keep increasing due to popularity with DIY
4
5. Why Advertise in a Magazine?
1. More Exposure
2. Higher Circulation
3. Tangible Advertising
5
6. Martha Stewart Living Performance
TOTAL CIRCULATION: 2,088,788
RATE BASE: 2,050,000
◦ Delivered 1.9% bonus circ over our rate base
in 1H ‘13
NEWSSTAND: 142,551
◦ Premium pricing—one of the highest
newsstand prices among all women’s
magazines ($4.99)
SUBSCRIPTIONS: PRINT 1,946,23
6
7. We Are Beating Our Competition
For the age demographic
of women 25-44 Martha
Stewart Living’s growth
was up 11%
While competitive
magazines…
◦ Oprah (-19%),
◦ Everyday with Rachael Ray
(-16%)
◦ Real Simple (-11%),
◦ Redbook (-9%), and
7
8. McDonalds Market is Our Market
In the 18-34 age range
our circulation rates
(1,753,000) are higher
than similar media
offerings.
The demographics
where we excel include
your target audience!
8
9. Special Executions- CookingWith
Chef Dan Coudreaut!
#1 in my Class,The Four
Seasons… Now I’m Flippin’
Burgers?
• Magazine
Ad/Editorial
• WebsiteVideo
Series
• Sweepstakes
9
