9. You search
and search
and search
And you
STILL miss
important
events
The events were not listed in the places you
searched, and no one told you about them!
11. One go-to place for all your
tech event information
No events are hidden from
you due to business conflicts
Locate EVERY event near
you or let us pick for you
12. Our prototype is evolving as we
continue to honor customer
feedback
15. Customer Feedback
➔Conducted 25 face-to-face and online
interviews and 42 online surveys
➔Users want a consolidated way of
exploring events
➔Users want to attend leading edge events
16. Employers want to improve
employee skills
Enterprises are more likely
to pay for services than
users
Enterprises want to meet
decision-makers at events
17. Potential revenue streams confirmed during interviews:
● All-inclusive travel packages (to event locations)
● Gamification to increase attendee reviews
● Provide data to organizers to improve attendee
satisfaction
18. Here is what a potential user had to say:
Question: How many notifications about upcoming tech
training events do you get in your email every month?
● I get a lot of it in my various emails.
● My biggest problem is that it is not very tailored for what I
want
● I go to different forums and sign up but it's all sorts of tech
events that I'm not very interested in
● If there was some type of filtering capability that catered to
my need
● I would like to see more comments instead of pure ratings
● I would like to know the type of person that would be
commenting
19. Another potential user:
Question: How would you like this info delivered to you?
● Email will be blocked in my mind instantly. Definitely not the
emails.
● Applications sound boring as well
● I would like it to be as personal as it could be
● It would have to incorporate some new platform
20. Another potential user (interview cont’d):
● Using my exact location, combination of people that know me
and what I was browsing for
● More accurate data and not just commercializing and trying
to send whatever (they think) might interest me
● Much more targeted
● If some of my peers leaves a great comment for some event,
I would probably pay more attention to it rather than if it didn't
have any recommendations at all or (a comment) by some
unknown people
● People's whose opinion is important to me
● If it's ARNOLD SCHWARZENEGGER and he saying this
conference is a must visit then I would probably go
Question: Even if it's a hackathon? Yeah
22. Customer Feedback Decisions
➔No change in business idea
➔We think this project is worth pursuing
➔We will build an MVP
23. Potential Market:
➔Total available U.S.
market $250 million
(US $)
➔Initial 4 target cities
market $32.5 million
(US $)
Research data
compiled from: Frost
& Sullivan, Gartner,
Forrester, and IDC
24. After MVP Launch
➔Adapt quickly to industry changes
➔Continuous response to user
feedback
➔Never stop testing
