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Your Registration and Housing Website is Live... Now What!?
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- 2. 2 Learner outcomes today: • Define “behavioral science” and why it is important to understand when building your housing and registration websites. • Understand how the Fogg Behavioral Model, EAST, and the “3 B’s” can help guide your design • Discover one technique that your can apply to enhance your website to increase conversions
- 3. 3 Behavioral Science is the blend of psychology, social sciences, and economics. Noun a science or branch of learning, as psychology or sociology, that derives its concepts from observation of the behavior of living organisms. Image: J.K. Rofling
- 4. 4 Fogg Behavior Model Behavior = Motivation + Ability + Prompt
- 5. 5 EAST: Four simple ways to apply behavioral insights
- 6. 6 Strategic Insights to Take Your Event to the Next Level Identify Key Behavior Remove Barriers Amplify Benefits
- 7. 7 Strategic Insights to Take Your Event to the Next Level Want some more information and research on behavioral science? www.peoplescience.maritz.com
- 8. 8 Strategic Insights to Take Your Event to the Next Level Page Performance Report Website Launch User Feedback Widget Website Design Review A/B Testing 1 2 Inspectlet Monitoring Tool 5 4 3 Behavioral Science Toolkit Build Launch Feedback Pivot?
- 9. 9 Strategic Insights to Take Your Event to the Next Level Page Performance ReportUser Feedback Widget
- 10. 10 Strategic Insights to Take Your Event to the Next Level Inspectlet Monitoring Tool
- 11. 11 Strategic Insights to Take Your Event to the Next Level Inspectlet Monitoring Tool
- 12. 12 Strategic Insights to Take Your Event to the Next Level Treatment 1 Treatment 2 Treatment 3 A/B Testing
- 13. 13 Strategic Insights to Take Your Event to the Next Level Treatment 1 Treatment 2 A/B Testing
- 14. 14 Strategic Insights to Take Your Event to the Next Level Website Design Review
- 15. 15 Strategic Insights to Take Your Event to the Next Level Website Design ReviewExperient recommends…
- 16. 16 Strategic Insights to Take Your Event to the Next Level Website Design Review Choice Overload??
- 17. 17 Strategic Insights to Take Your Event to the Next Level The fourth B…. EMPATHY walk in your guest shoes!
- 18. 18 Strategic Insights to Take Your Event to the Next Level
- 19. 19 Strategic Insights to Take Your Event to the Next Level Thank you! If you have more questions and are an Experient client, please contact your Account Director. Otherwise, please email Jamie Murdock at Jamie.Murdock@experient-inc.com Look for an email from us and be sure to respond!
Editor's Notes
- The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. When a behavior does not occur, at least one of those three elements is missing. So, let’s use registration for a conference for example. I receive a great email and I am motivated to attend a convention and head to an organization’s website. I find the link for the registration easily, however there are too many barriers or it takes too long (do not have the ability)….result-I do not register! I receive an email (prompt) and I easily find the website to register (ability), but there just is not enough of a compelling reason (no motivation)….result….I do not register I am highly engaged in my industry (motivated) and I have the ability to attend a conference, but there is nothing that prompts me to register.
- Experient’s methodology applied to all that we do Key touch points of a guest journey Experient strives to use data for every decision Interject with question before moving on
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- Follow up information and a pair of Bombas socks! Email Jamie Murdock
- Experient’s methodology applied to all that we do Key touch points of a guest journey Experient strives to use data for every decision Interject with question before moving on