IA now

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IA now

  1. 1. IA Now <ul><li>Karri Ojanen </li></ul>
  2. 3. <ul><li>Web 1.0 </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Web 3.0 </li></ul>The Evolution
  3. 4. Web 1.0 <ul><li>Linked documents </li></ul><ul><li>Information portal </li></ul><ul><li>Publishing </li></ul><ul><li>Top-down </li></ul><ul><li>Read-only </li></ul><ul><li>Homepages - everyone has their own corner </li></ul><ul><li>Lacks interaction and scalability </li></ul>
  4. 5. Designing Architecture for Web 1.0 <ul><li>Organizing information into meaningful sections </li></ul><ul><li>Structural design </li></ul>
  5. 6. Web 2.0 <ul><li>A platform </li></ul><ul><li>The power of communities </li></ul><ul><li>“ People’s Internet” </li></ul><ul><li>Read-write: rate, review & comment </li></ul><ul><li>Creating and sharing </li></ul><ul><li>Remixing and mashing </li></ul><ul><li>Hooks for integration: RSS, API </li></ul><ul><li>Freer forms of organization: folksonomies </li></ul><ul><li>Lacks true portability, meaning, interoperability </li></ul>
  6. 7. Designing Architecture for Web 2.0 <ul><li>Breaking down interaction </li></ul><ul><ul><li>The importance of time </li></ul></ul><ul><li>Prototyping vs. wireframing </li></ul><ul><li>There is no page, only pathways </li></ul>
  7. 8. Web 3.0 <ul><li>The semantic web </li></ul><ul><li>More relevant web </li></ul><ul><li>Helps the user to discover new things </li></ul><ul><ul><li>“ The user executes and the machines do the thinking” </li></ul></ul><ul><li>Social search </li></ul><ul><li>Encourages conversation </li></ul><ul><li>Everything becomes portable </li></ul><ul><ul><li>Linked data cloud </li></ul></ul>
  8. 9. Designing Architecture for Web 3.0 <ul><li>Defining unique identifiers </li></ul><ul><li>Communicating with linked data community </li></ul><ul><li>Identifying relevant relationships </li></ul><ul><li>Understanding and interpreting different types of social data </li></ul><ul><li>Creating algorithms offering users useful data </li></ul>
  9. 10. ...and the Basics Still Apply <ul><li>User research, requirements gathering, sitemaps, wireframes, prototypes... are still needed </li></ul><ul><li>The development is not an either - or, one or the other situation : new technology, thoughts and practices don’t kill all old technology, thoughts and practices </li></ul><ul><li>Good Great documentation is still needed </li></ul><ul><li>Information must connect: it must get found by people who want it and need to use it </li></ul><ul><li>Collaboration matters even more than before </li></ul><ul><ul><li>It’s not a one man show </li></ul></ul><ul><li>Develop your scriptwriting skills - tell stories </li></ul>
  10. 11. Increasing Demand for Skills <ul><li>What to stay on top of - a difficult question for many IA types </li></ul><ul><ul><li>Where should the boundaries of our knowledge be? </li></ul></ul><ul><ul><li>And still: what is the definition of this profession? </li></ul></ul><ul><li>Specialists vs. generalists </li></ul><ul><ul><li>Professions become more segmented the longer they’re around </li></ul></ul><ul><ul><li>IA/UXD is becoming more segmented already </li></ul></ul><ul><ul><li>But even after time, most professions keep having generalists and specialists </li></ul></ul>
  11. 13. Architects of the Future <ul><ul><li>Create and work with conceptual models </li></ul></ul><ul><ul><ul><li>Develop frameworks </li></ul></ul></ul><ul><ul><ul><li>Constant change - recognize the users as co-creators </li></ul></ul></ul><ul><ul><ul><li>Find the meaning in the doing </li></ul></ul></ul><ul><ul><li>Encourage construction of scalable, re-usable structures </li></ul></ul>
  12. 14. Architects of the Future <ul><ul><li>Enhance social dynamics </li></ul></ul><ul><ul><li>Develop ideas that make use of social data </li></ul></ul><ul><ul><li>Explore options of using social data </li></ul></ul>
  13. 15. Architects of the Future <ul><ul><li>Recognize the opportunities of true portability </li></ul></ul><ul><ul><ul><li>Mobile web: after Europe and Asia always leading, NA is now waking up (it’s the iPhone re(-e)volution :) </li></ul></ul></ul><ul><ul><li>Now the web comes to the user - wherever the user goes </li></ul></ul><ul><ul><ul><li>Location matters </li></ul></ul></ul><ul><ul><li>Seamless user journeys from web to mobile </li></ul></ul><ul><ul><li>Investigating ideas beyond “carried over from the web” </li></ul></ul>
  14. 16. Thanks <ul><li>Karri Ojanen </li></ul><ul><li>http://conceptoblog.blogspot.com </li></ul><ul><li>http://www.linkedin.com/in/karrio </li></ul><ul><li>http://twitter.com/karrio </li></ul>

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