With location targeting marketers can focus their ads towards audience their business wishes to cater. Further, they can track the performance of their ads in the locations targeted by reviewing the Geographic and User Location Reports. This presentation is about breaking down your location performance report by state or city at the account level. Read the post here: http://www.karooya.com/blog/how-to-find-adwords-performance-by-states-cities/

1. How To Find AdWords
Performance By States & Cities
Negative Keywords Tool

2. Why Is It Important?
To track the performance of your ads in the locations targeted
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3. How To Track It?
By reviewing the Geographic and User Location Reports easily accessible under the settings tab
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4. But …
if you are looking at account level
information on location’s performance,
then here are the steps to do it…
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5. Step 1: Click on ‘View Location Reports’ and select ‘Where your users were’ from
the drop down menu
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6. Step 2: Select the location for which you would want to see the details. Then
click on ‘Select View for (n) location(s)’
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7. Step 3: Select city or state
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8. Step 4: You will see the report basis your selection (state or city). Now, download
this report
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9. Step 5: Open the report. Click on insert tab and then select pivot table
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10. Step 6: Select your data range and click on ‘Ok’
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11. Step 7: Add ‘Location’ in the row label and Clicks, Impressions, Cost and
Conversion in the ‘Column Values’
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12. Step 8: You can additionally add columns CTR, CPC, Cost per Conversion and
Conversion Rate to get insight on the performance state-wise
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13. Follow us at @karooya
Karooya’s Negative Keywords Tool makes it easy to save 10-20% of your
AdWords spend in minutes
Learn more at www.karooya.com
Visit www.karooya.com/blog to learn more
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