In this presentation we will discuss how you can import your Campaign Level Negative Keywords and Shared Negative Keywords from your AdWords account to your Bing Ads account. For more info, visit: http://www.karooya.com/blog/importing-negative-keyword-adwords-bing-ads/

1. Importing Negative
Keyword From AdWords
To Bing Ads
Negative Keywords Tool

2. Why Import Your Negative Keywords?
▪ To make sure that new additions in your negative keywords in AdWords are updated timely in
the Bing account.
▪ Importing helps reduce the effort of manually entering each negative keyword yourself.
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3. In the next slides we explain the steps to import
Multiple Campaign Level Negative Keywords

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Step 1: Go to your AdWords account. Click on Campaigns and then on Keywords
Step 2: Click on negative Keywords Tab and Download the Campaign Level Negative Keywords

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Step 3: The downloaded report is in the following format:

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Step 4: To import these keywords to the Bing’s interface download the template from the below
link and feed in the details, which will look something like this
Note: Make sure the campaign name matches the campaign you wish to import to in your Bing Ads account.
Download link:
https://resources.ui.bingads.microsoft.com/AdvertiserUI/V19.412.2491.6941/Application/Templates/Import/ImportTempla
teWithAdExtensions.csv

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Step 5: Go to your Bing Ads account and click on ‘Import from file’

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Step 6: Select your file and then click on Continue
Step 7: Now, match the respective data fields with the columns of your file and continue if the
data looks fine

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Step 8: Choose the data that is being imported here i.e, Negative Keywords

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Step 9: Check your import summary for any issues

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Step 10: Now, view your imported negative keywords
Note: Bing Ads do not accept ‘Broad Match Type’ as negative keywords. So, if your negative keywords have broad
match type assigned to it then they will be automatically updated to Phrase Match Type

12. In the next slides we explain the steps to import
Shared Negative Keyword Lists

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Step 1: You have to first download the shared negative lists from AdWords. For that go to shared
library and then to Campaign Negative Keywords

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Step 2: Select the list you wish to import

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Step 3: Now download the negative keywords

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Step 4: The format looks like below Step 5: Go to your Bing account and click on ‘Shared
Library’

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Step 6: Click on ‘View Campaign Negative Keywords’

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Step 7: Click on ‘Create negative keyword list’
Step 8: Now enter the details and copy paste the negative keywords from the downloaded report
(remember broad match
keywords will be converted
to phrase match)

19. Save 10-20% of your AdWords & Bing Ads spend in
minutes, with Karooya's Negative Keywords Tool
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