SlideShare a Scribd company logo
1 of 2
Facebook vs Traditional MC tools Low  Low  Medium  Credibility  Low  Low  High  Referral level  Medium  Medium  High  Control:   Target particular audiences  One-way Low High Low One-way Low High Low  Mutual High Medium High  Communication: Personal Message Large audiences Interaction Level   Mass Mass Personal connection Medium Radio Print ad Facebook
Facebook: new advertising channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Presentation by J. Colacurcio
Presentation by J. ColacurcioPresentation by J. Colacurcio
Presentation by J. ColacurcioChicago AMA
 
Week 7: Campaigns
Week 7: CampaignsWeek 7: Campaigns
Week 7: Campaignslisahaggis
 
Devising A Marketing Plan
Devising A Marketing PlanDevising A Marketing Plan
Devising A Marketing PlanJennifer Warren
 
Anthony Wilkey from Emailvision (Mashable Social Media Day)
Anthony Wilkey from Emailvision (Mashable Social Media Day)Anthony Wilkey from Emailvision (Mashable Social Media Day)
Anthony Wilkey from Emailvision (Mashable Social Media Day)SmartFocusWorld
 
Week 8: Campaign Planning
Week 8: Campaign PlanningWeek 8: Campaign Planning
Week 8: Campaign Planninglisahaggis
 
Ebela: Social media - roadmap: Proposal by FPS
Ebela: Social media - roadmap: Proposal by FPSEbela: Social media - roadmap: Proposal by FPS
Ebela: Social media - roadmap: Proposal by FPSFame Per Second
 
Cynthia Evans PRSA Miami/Gulfstream July 2011
Cynthia Evans PRSA Miami/Gulfstream July 2011Cynthia Evans PRSA Miami/Gulfstream July 2011
Cynthia Evans PRSA Miami/Gulfstream July 2011Business Wire
 
From Military to Marriage: Principles of 21st Century Marketing
From Military to Marriage: Principles of 21st Century MarketingFrom Military to Marriage: Principles of 21st Century Marketing
From Military to Marriage: Principles of 21st Century MarketingSimon Young
 
Chapter 1 Terms
Chapter 1 TermsChapter 1 Terms
Chapter 1 TermsBobbyS95
 
Comm fightas’ Slides
Comm fightas’ SlidesComm fightas’ Slides
Comm fightas’ Slidesmhabibian
 
Comm fightas’ slides
Comm fightas’ slidesComm fightas’ slides
Comm fightas’ slidesJelani9
 

What's hot (13)

Presentation by J. Colacurcio
Presentation by J. ColacurcioPresentation by J. Colacurcio
Presentation by J. Colacurcio
 
Com365 week 3
Com365 week 3Com365 week 3
Com365 week 3
 
Week 7: Campaigns
Week 7: CampaignsWeek 7: Campaigns
Week 7: Campaigns
 
Devising A Marketing Plan
Devising A Marketing PlanDevising A Marketing Plan
Devising A Marketing Plan
 
Anthony Wilkey from Emailvision (Mashable Social Media Day)
Anthony Wilkey from Emailvision (Mashable Social Media Day)Anthony Wilkey from Emailvision (Mashable Social Media Day)
Anthony Wilkey from Emailvision (Mashable Social Media Day)
 
Diimaan
DiimaanDiimaan
Diimaan
 
Week 8: Campaign Planning
Week 8: Campaign PlanningWeek 8: Campaign Planning
Week 8: Campaign Planning
 
Ebela: Social media - roadmap: Proposal by FPS
Ebela: Social media - roadmap: Proposal by FPSEbela: Social media - roadmap: Proposal by FPS
Ebela: Social media - roadmap: Proposal by FPS
 
Cynthia Evans PRSA Miami/Gulfstream July 2011
Cynthia Evans PRSA Miami/Gulfstream July 2011Cynthia Evans PRSA Miami/Gulfstream July 2011
Cynthia Evans PRSA Miami/Gulfstream July 2011
 
From Military to Marriage: Principles of 21st Century Marketing
From Military to Marriage: Principles of 21st Century MarketingFrom Military to Marriage: Principles of 21st Century Marketing
From Military to Marriage: Principles of 21st Century Marketing
 
Chapter 1 Terms
Chapter 1 TermsChapter 1 Terms
Chapter 1 Terms
 
Comm fightas’ Slides
Comm fightas’ SlidesComm fightas’ Slides
Comm fightas’ Slides
 
Comm fightas’ slides
Comm fightas’ slidesComm fightas’ slides
Comm fightas’ slides
 

Viewers also liked

B I E N D A N G C U A T H A N
B I E N  D A N G  C U A  T H A NB I E N  D A N G  C U A  T H A N
B I E N D A N G C U A T H A Ntrungtinh
 
Bai 21 Dac Diem Chung Cua Nganh Than Mem
Bai 21 Dac Diem Chung Cua Nganh Than MemBai 21 Dac Diem Chung Cua Nganh Than Mem
Bai 21 Dac Diem Chung Cua Nganh Than Memtrungtinh
 
Bai 26 Sinh San Dinh Duong Tu Nhien
Bai 26  Sinh San Dinh Duong Tu NhienBai 26  Sinh San Dinh Duong Tu Nhien
Bai 26 Sinh San Dinh Duong Tu Nhientrungtinh
 
AMBIT BUSINESS PRESENTATION
 AMBIT BUSINESS PRESENTATION AMBIT BUSINESS PRESENTATION
AMBIT BUSINESS PRESENTATIONsl83benz
 
B I E N D A N G C U A L A
B I E N  D A N G  C U A  L AB I E N  D A N G  C U A  L A
B I E N D A N G C U A L Atrungtinh
 
II Newsletter Geração de Mudança e Futuro
II Newsletter Geração de Mudança e FuturoII Newsletter Geração de Mudança e Futuro
II Newsletter Geração de Mudança e Futurogoncalofgaspar
 

Viewers also liked (20)

B I E N D A N G C U A T H A N
B I E N  D A N G  C U A  T H A NB I E N  D A N G  C U A  T H A N
B I E N D A N G C U A T H A N
 
Como evitar enfermarse
Como evitar enfermarseComo evitar enfermarse
Como evitar enfermarse
 
Bai 21 Dac Diem Chung Cua Nganh Than Mem
Bai 21 Dac Diem Chung Cua Nganh Than MemBai 21 Dac Diem Chung Cua Nganh Than Mem
Bai 21 Dac Diem Chung Cua Nganh Than Mem
 
Bai 26 Sinh San Dinh Duong Tu Nhien
Bai 26  Sinh San Dinh Duong Tu NhienBai 26  Sinh San Dinh Duong Tu Nhien
Bai 26 Sinh San Dinh Duong Tu Nhien
 
AMBIT BUSINESS PRESENTATION
 AMBIT BUSINESS PRESENTATION AMBIT BUSINESS PRESENTATION
AMBIT BUSINESS PRESENTATION
 
Como evitar enfermarse
Como evitar enfermarseComo evitar enfermarse
Como evitar enfermarse
 
Como evitar enfermarse
Como evitar enfermarseComo evitar enfermarse
Como evitar enfermarse
 
Katie In Poland
Katie In PolandKatie In Poland
Katie In Poland
 
PresentacióN3
PresentacióN3PresentacióN3
PresentacióN3
 
B I E N D A N G C U A L A
B I E N  D A N G  C U A  L AB I E N  D A N G  C U A  L A
B I E N D A N G C U A L A
 
II Newsletter Geração de Mudança e Futuro
II Newsletter Geração de Mudança e FuturoII Newsletter Geração de Mudança e Futuro
II Newsletter Geração de Mudança e Futuro
 
Como evitar enfermarse
Como evitar enfermarseComo evitar enfermarse
Como evitar enfermarse
 
Como evitar enfermarse
Como evitar enfermarseComo evitar enfermarse
Como evitar enfermarse
 
Como evitar enfermarse
Como evitar enfermarseComo evitar enfermarse
Como evitar enfermarse
 
Duku
DukuDuku
Duku
 
Como evitar enfermarse
Como evitar enfermarseComo evitar enfermarse
Como evitar enfermarse
 
Como evitar enfermarse
Como evitar enfermarseComo evitar enfermarse
Como evitar enfermarse
 
Como evitar enfermarse
Como evitar enfermarseComo evitar enfermarse
Como evitar enfermarse
 
Como evitar enfermarse
Como evitar enfermarseComo evitar enfermarse
Como evitar enfermarse
 
Como evitar enfermarse
Como evitar enfermarseComo evitar enfermarse
Como evitar enfermarse
 

Recently uploaded

Call Girls In East Of Kailash 9654467111 Short 1500 Night 6000
Call Girls In East Of Kailash 9654467111 Short 1500 Night 6000Call Girls In East Of Kailash 9654467111 Short 1500 Night 6000
Call Girls In East Of Kailash 9654467111 Short 1500 Night 6000Sapana Sha
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiAmil Baba Naveed Bangali
 
The Chronological Life of Christ part 097 (Reality Check Luke 13 1-9).pptx
The Chronological Life of Christ part 097 (Reality Check Luke 13 1-9).pptxThe Chronological Life of Christ part 097 (Reality Check Luke 13 1-9).pptx
The Chronological Life of Christ part 097 (Reality Check Luke 13 1-9).pptxNetwork Bible Fellowship
 
肄业证书结业证书《德国汉堡大学成绩单修改》Q微信741003700提供德国文凭照片可完整复刻汉堡大学毕业证精仿版本《【德国毕业证书】{汉堡大学文凭购买}》
肄业证书结业证书《德国汉堡大学成绩单修改》Q微信741003700提供德国文凭照片可完整复刻汉堡大学毕业证精仿版本《【德国毕业证书】{汉堡大学文凭购买}》肄业证书结业证书《德国汉堡大学成绩单修改》Q微信741003700提供德国文凭照片可完整复刻汉堡大学毕业证精仿版本《【德国毕业证书】{汉堡大学文凭购买}》
肄业证书结业证书《德国汉堡大学成绩单修改》Q微信741003700提供德国文凭照片可完整复刻汉堡大学毕业证精仿版本《【德国毕业证书】{汉堡大学文凭购买}》2tofliij
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Punjabi Bagh | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Punjabi Bagh | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Punjabi Bagh | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Punjabi Bagh | Delhisoniya singh
 
Culture Clash_Bioethical Concerns_Slideshare Version.pptx
Culture Clash_Bioethical Concerns_Slideshare Version.pptxCulture Clash_Bioethical Concerns_Slideshare Version.pptx
Culture Clash_Bioethical Concerns_Slideshare Version.pptxStephen Palm
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiAmil Baba Mangal Maseeh
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiAmil Baba Mangal Maseeh
 
Call Girls in Greater Kailash Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Greater Kailash Delhi 💯Call Us 🔝8264348440🔝Call Girls in Greater Kailash Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Greater Kailash Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Surah Yasin Read and Listen Online From Faizeislam
Surah Yasin Read and Listen Online From FaizeislamSurah Yasin Read and Listen Online From Faizeislam
Surah Yasin Read and Listen Online From Faizeislamaijazuddin14
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiAmil Baba Mangal Maseeh
 
Codex Singularity: Search for the Prisca Sapientia
Codex Singularity: Search for the Prisca SapientiaCodex Singularity: Search for the Prisca Sapientia
Codex Singularity: Search for the Prisca Sapientiajfrenchau
 
Do You Think it is a Small Matter- David’s Men.pptx
Do You Think it is a Small Matter- David’s Men.pptxDo You Think it is a Small Matter- David’s Men.pptx
Do You Think it is a Small Matter- David’s Men.pptxRick Peterson
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiAmil Baba Naveed Bangali
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiAmil Baba Naveed Bangali
 
Sawwaf Calendar, 2024
Sawwaf Calendar, 2024Sawwaf Calendar, 2024
Sawwaf Calendar, 2024Bassem Matta
 

Recently uploaded (20)

🔝9953056974 🔝young Delhi Escort service Vinay Nagar
🔝9953056974 🔝young Delhi Escort service Vinay Nagar🔝9953056974 🔝young Delhi Escort service Vinay Nagar
🔝9953056974 🔝young Delhi Escort service Vinay Nagar
 
Call Girls In Nehru Place 📱 9999965857 🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICE
Call Girls In Nehru Place 📱  9999965857  🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICECall Girls In Nehru Place 📱  9999965857  🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICE
Call Girls In Nehru Place 📱 9999965857 🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICE
 
young Call girls in Dwarka sector 3🔝 9953056974 🔝 Delhi escort Service
young Call girls in Dwarka sector 3🔝 9953056974 🔝 Delhi escort Serviceyoung Call girls in Dwarka sector 3🔝 9953056974 🔝 Delhi escort Service
young Call girls in Dwarka sector 3🔝 9953056974 🔝 Delhi escort Service
 
Call Girls In East Of Kailash 9654467111 Short 1500 Night 6000
Call Girls In East Of Kailash 9654467111 Short 1500 Night 6000Call Girls In East Of Kailash 9654467111 Short 1500 Night 6000
Call Girls In East Of Kailash 9654467111 Short 1500 Night 6000
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
 
The Chronological Life of Christ part 097 (Reality Check Luke 13 1-9).pptx
The Chronological Life of Christ part 097 (Reality Check Luke 13 1-9).pptxThe Chronological Life of Christ part 097 (Reality Check Luke 13 1-9).pptx
The Chronological Life of Christ part 097 (Reality Check Luke 13 1-9).pptx
 
young Whatsapp Call Girls in Adarsh Nagar🔝 9953056974 🔝 escort service
young Whatsapp Call Girls in Adarsh Nagar🔝 9953056974 🔝 escort serviceyoung Whatsapp Call Girls in Adarsh Nagar🔝 9953056974 🔝 escort service
young Whatsapp Call Girls in Adarsh Nagar🔝 9953056974 🔝 escort service
 
肄业证书结业证书《德国汉堡大学成绩单修改》Q微信741003700提供德国文凭照片可完整复刻汉堡大学毕业证精仿版本《【德国毕业证书】{汉堡大学文凭购买}》
肄业证书结业证书《德国汉堡大学成绩单修改》Q微信741003700提供德国文凭照片可完整复刻汉堡大学毕业证精仿版本《【德国毕业证书】{汉堡大学文凭购买}》肄业证书结业证书《德国汉堡大学成绩单修改》Q微信741003700提供德国文凭照片可完整复刻汉堡大学毕业证精仿版本《【德国毕业证书】{汉堡大学文凭购买}》
肄业证书结业证书《德国汉堡大学成绩单修改》Q微信741003700提供德国文凭照片可完整复刻汉堡大学毕业证精仿版本《【德国毕业证书】{汉堡大学文凭购买}》
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Punjabi Bagh | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Punjabi Bagh | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Punjabi Bagh | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Punjabi Bagh | Delhi
 
Culture Clash_Bioethical Concerns_Slideshare Version.pptx
Culture Clash_Bioethical Concerns_Slideshare Version.pptxCulture Clash_Bioethical Concerns_Slideshare Version.pptx
Culture Clash_Bioethical Concerns_Slideshare Version.pptx
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
 
Call Girls in Greater Kailash Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Greater Kailash Delhi 💯Call Us 🔝8264348440🔝Call Girls in Greater Kailash Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Greater Kailash Delhi 💯Call Us 🔝8264348440🔝
 
Surah Yasin Read and Listen Online From Faizeislam
Surah Yasin Read and Listen Online From FaizeislamSurah Yasin Read and Listen Online From Faizeislam
Surah Yasin Read and Listen Online From Faizeislam
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
 
Codex Singularity: Search for the Prisca Sapientia
Codex Singularity: Search for the Prisca SapientiaCodex Singularity: Search for the Prisca Sapientia
Codex Singularity: Search for the Prisca Sapientia
 
Do You Think it is a Small Matter- David’s Men.pptx
Do You Think it is a Small Matter- David’s Men.pptxDo You Think it is a Small Matter- David’s Men.pptx
Do You Think it is a Small Matter- David’s Men.pptx
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
 
Sawwaf Calendar, 2024
Sawwaf Calendar, 2024Sawwaf Calendar, 2024
Sawwaf Calendar, 2024
 

Facebook

  • 1. Facebook vs Traditional MC tools Low Low Medium Credibility Low Low High Referral level Medium Medium High Control: Target particular audiences One-way Low High Low One-way Low High Low Mutual High Medium High Communication: Personal Message Large audiences Interaction Level Mass Mass Personal connection Medium Radio Print ad Facebook
  • 2.