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Avdertising and branding

what is advetising brandingand

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Avdertising and branding

  1. 1. ADVERTISING AND BRANDING ON TELEVISION by “FALCONS” 1
  2. 2. 2 Advertising and Branding Techniques  Many firms use a SWOT analysis to help them with their advertising techniques. SWOT  Strengths  Weakness  Opportunities  Threats
  3. 3. 3 1. Basic Appeals  Biological  Emotional  Rational  Social Advertisers use a variety of techniques to create effective advertisements. 2. Attention-getting headlines A successful headline leads a person into reading the rest of the ad.
  4. 4. 4 3. Slogans 4. Testimonials 5. Product Characters 6. Comparison of products 7. Repetition
  5. 5. Advertising and Branding Methods  Print Media : Newspapers , Magazines  Place Media : Billboards , Transit  Broadcast Media : National Television , Local Television ,Cable Television ,Radio  Internet
  6. 6. Advertising and Branding Methods  Print Media : Newspapers , Magazines  Place Media : Billboards , Transit  Broadcast Media : National Television , Local Television ,Cable Television ,Radio  Internet

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