360 degree event for a eco-friendly bike

1. KAPIL RAUTELA
+91 9953841123 | kapil8303@yahoo.com

2. An event designed for HERO Electric. Product display
and brand awareness at school/colleges. TA
engagement programme around ‘SAVE EEN_SAVE
EARTH’

3. The communication will be around youths and students, to invite them for the event.
Mega prize can be an e-bike (suggestive)

4. Event action plan
• We’ll go to schools and colleges with a display van carrying
some of our e-bike models
• We’ll play small and interesting games with them and give small
gifts related to driving, like key rings, t-shirts, hand gloves,
sunglasses, caps, waist pouches, stickers, tattoos, etc.

5.  To increase brand visibility and recall, as well to quench the thirst of
participants, we plan to put up a few kiosks at designated points, on the
route where they'll have to search for clues

6.  We will put few Standees on the route, near kiosks and other points…
 Direction boards will also be placed all across the route

7.  A Grand Prize Distribution Ceremony will be organized
in the evening to grab mass attention.

8. HPCL’s Dealers Distributors meet

9. HPCL invited the Dealers/Distributors in its sales promotion activity.
Invitees were called a Superstar.
Theme of the event was Superstar. Invitees
were given a superstar treatment. Like red
carpet, photo-shoot etc. This was the invite
for the event, with a pen inside as a gift.
Messaging was ‘Autograph please’

10. Setup and activities of the event

11. Alcatel Lucent’s Employees engagement programme

12. An invite for the theme party for the employees of Alcatel Lucent
Theme was ‘The day of the Mask’ . Front
cover had the picture of a mask with
perforation. Which could be cut and worn
like a mask.

13. Client : Alcatel – Lucent Job : Event Poster

14. Client : Alcatel – Lucent Job : Event Gate Design

15. Event designed to target school/ college girls for
Mc Nero Chemicals’s deo for girls called Secret Temptetion

16. Poster standee

17. Stall / Kiosk Design

18. Activity Van Design

19. Website’s home page

20. Direct mailers for HPCL dealers, named “Mission Double Aakraman “

21. Mall activity for HP in Singapore

22. Stage set-up

23. Nestle’s Board of Director’s visit to India.

24. Client: Nestle – Job: Theme Logo for Nestle S. A. Board of Director’s visit to India

25. Jobs done for the NBV
Welcome kit – Fabricated on leather : Box, Folders, Pen Holder, Wallets, Photo frame etc.
9 Nos AVs including 1 Factory film
Letter head, Writing Pads
Name Tags, Luggage Tags, Car / Bus stickers, Placard
Standies, Panels, Posters, Backdrops
Menu cards, Tent Cards
iPod Jacket with Booklet
CD / DVD Sticker and Jacket
And lots more…

26. Client: Nestle – Job: Conference hall Panel for Nestle S. A. Board of Director’s visit to India

27. Client: Nestle – Job: Conference hall Panel for Nestle S. A. Board of Director’s visit to India

28. RWA Activity for Knorr.
Cooking competition and tips for ladies followed by
family dinner

29. Banner, Food Vouchers, Door Tag for the activity for ‘Knorr Ready to cook’ at RWAs

30. Kiosk and Drop Box for the activity

31. Van design for activity at Market area

32. Registration form for the same

33. In-house event for Nestle on the occasion of their logo
change from “NESTLE FOOD SERVICES” to
“NESTLE PROFESSIONALS”

34. Client: Nestle – Job: CD invite Cover

35. Client: Nestle – Job: CD invite lable

36. Client: Nestle – Job: Letter

37. Client: Nestle – Job: Table Calande

38. Client: Nestle – Job: Mouse Pad

39. Some Direct mailers

40. A simple colorful invite with die cuts. Which
turns in to a ‘Diwali Lantern’ when opened.
Diwali DM for Fenesta, makers of UPVC Windows and Doors.

41. Invite cum DM on the launch of Audi’s showroom in Gurgaon.
‘No word in this dictionary can describe the
driving experience’ was the key idea.
Invitation details were on the jacket of an
Oxford dictionary which was inside the box
as a complimentary gift for invitees.

42. Nestle wanted a docket for its ‘NHW Conference’ to promote its
nutrition Health and Wellness products among Doctors.
Theme of the event was Symphony. Mailer
also companied with a cd contains MD’s
musical message.

43. DM idea fir Iomega ScreenPlay, stores and play multimediq files can
be directly connected to any screen.
We named this DM ‘Magic Box’. Which is
closed from all side covered with a flap
and different teaser messaging on it.
A toy ball inside which will make noise
when box will turn up side down. Box has
to tear the box to take it out. And then he
can see the small booklet with complete
details of the product.

44. A direct mailer idea for Microsoft’s Windows7 launch.
A miniature of a suitcase would be send to
our TA , containing a booklet inside .
The booklet is about 7 wonders and
connecting the wonders to advantages of
Windows 7.

45. Direct mailer to TA for TEMPUR memory foam mattress. World’s best sleep surface.
A gimmick is created with Highlighter to draw customer attention.
It’s a match-box shaped mailer. . A one page folder containing the list of symptoms of ill-sleeping on it, there will be a
space for a highlighter.
Customer is asked to highlight if they suffer through any of them. Inside the folder, detailed description of product is
given.

46. It’s a square shaped mailer. Cover has the Caption
“Recharge yourself” with supporting visual.
When opened, comes our product description with a
charger and cells

47. A direct mailer for the Retail Outlet Dealers of HPCL Racer 4 Lubes.
Offering them to win gold.
We have given it a look of a ‘Safe’ with a
magnetic handle on it., which locks/unlocks
it when rotated

48. A direct mailer for the Retail Outlet Dealers of HPCL Racer 2 Lubes.
Offering them to win a holiday abroad.
Mailer is actually a Photo Album. 4-5
photograph leaf are inserted showing
foreign locations in the background. The
outline of human figures leaves the scope
og imagining himself there.as with blank
space left in place of humans, also a
dialogue box saying “wow what a great
feeling” so that he can assume himself
there

49. ‘Nestle Food Services’ launched their new logo and new name to
‘Nestle Professional’. A direct mailer cum invite for the event.
The theme was ‘Orchestrating a new
symphony’ Each box contains a different
miniature of musical instrument.
Followed by a VCD which has a musical
message of the Managing Director, with
Guitar in his hand.

50. Diwali Greeting Card from Fenesta, makers of UPVC Windows and
Doors. ‘Keep the world out’ is their key message.
A very cost-effective interactive greeting
card with simple die cut window in the
centre.
On opening it, the crackers (noise and
pollution) turn into candle (light)

51. Fenesta invited some elite people with their family to ‘Golf Clinic’
followed by lunch
An original Tee was sent to associate the
mailer to the activity and yet keep it cost -
effective

52. Invite for the launch of New ‘Audi A4 LED’. The unique feature of the
car is a series of LED lights in the head lamps.
We took these LED lights as an idea and
pasted ‘American Diamonds’ on the picture
of the head lamp. These showed through
die cuts highlighting the USP- LED lights

53. Invite for loreal’s prospective customer to enroll for it’s elite club membership

54. Welcome kit for HP’s sale promotion enrollers

55. Kiosk design for Launch activity for windows 7

56. Suggested new look and feel for HUL’s retail shops

58. Thank you