2. Radio
Radio Shows – New Show Added
Base – Listen to Radio: Yes
915,000 total listeners
259,700 ‘I especially choose to listen to’
Pete Donaldson’s Show:
3. Financial Services
Charity
Base – Donated to Charity L12M
87,900 Have donated to VSO
in the last 12 months
Charities Donated to -
New Option:
56% of people who
have donated to Charity
in the last 12 months
did so via cash in a
collection box.
Compared to 20% of people
who sent a cheque or cash
directly to a Charity.
30% of people are
motivated to fundraise
by friends, colleagues
or themselves.
Compared to only 8% of
people who are motivated by
News or Current Affairs reports
4. Fruit Squash and
Cordials:
Robinsons Squash’d
1,110,000 have
consumed in last 12
months
Base: All adults
Alcoholic / Non-alcoholic drinks
New Options added
Dark and Golden
Rum:
Brugal
43,500 have consumed
in last 12 months
Base: 18+
5. Shopping and Retail
Shopping for food, drink and household products
Grocers shopped at – McColl’s/ R S McColl
Total Shoppers:
681,000
Top-Up Shoppers:
497,000
Main Shoppers:
191,000
Base: All adults
6. Optrex Eye Drops:
1,676,000 have used in
last 12 months
Health & Pharmaceutical Products
Eye Lotions and Ointments
Optrex Actimist:
510,000 have used in
last 12 months
Base: All adults
7. Durex Real Feel:
Health & Pharmaceutical Products
Condoms
Durex Thin Feel:
Adults who have experienced
the birth of their first child in
the last 12 months are 215%
more likely to use Durex Real
Feel.
Adults who are separated
are 106% more likely to
use Durex Thin Feel.
22% are aged 35-44.
9% of users have started
university in the last 12
months.
52% work Full Time (30+
hours a week) [140]
35% of Durex Real Feel
users are AB [132]
Base: All adults
8. Holidays and Travel
Holiday/Short Breaks – Who Booked with
Base – Holiday in the L12M: Yes
53,700 Booked through Flight Centre 142,000 Booked through Trailfinders
31,821,000 Adults have been on
Holiday in the last 12 months.
Average Cost of Short Breaks
£496
Average Cost of Holiday
£1,340
9. Consumer Electronics
Consoles, Accessories and Games
Base – Bought Games in L12M
1,080,000 Bought in L12M
259,700 Pre-Ordered in L12M
Games Bought in Last 12 Months and Which Pre-Ordered
