1. Blog in media industry
Kanako Ishino
z3321172

2. Introduction
• media audience is tired of one-way
communication
• credibility of messages from traditional media
is decreasing

3. Introduction
blog mass media
participatory
ownership
networked
top-down
collaborative

4. Introduction
blog
participatory
networked
?
mass media
ownership
top-down
collaborative

5. Question
Do you think
one-way communication is becoming
less attractive?

6. Blog
public&private
public private
under personal
observation blog voice
share

7. Blog
recordability
all movements & expressions
are monitored and stored
by not authorities
but bloggers themselves

8. Effect
one-many many-many

9. Question
Which communication style is appropriate
for news industry?
one-many many-many

10. Effect
valuable information is...
mass media blog
attracting providing place
public attention to discuss

11. Blog
connectivity

12. Blog
connectivity
amateur reporter
amateur reporter
amateur reporter

13. Effect
credible information is...
given shared

14. Question
Which information do you think is valuable
for you?
given shared

15. Conclusion
Blog realized...
• democratization
• normalization
• banalization

16. Conclusion
■ change the format of valuable information
news are transformed into conversation
■ change the format of credible information
credibility of story reported by citizen is increasing
blog blurs lines
between mediasphere and blogosphere

17. Thank you