2. OVERVIEW
Introduction to product
Benefits and Risks of business
Economic, legal conditions
Political, Cultural conditions
Costs in consideration
Recommendations
3. PRODUCT & PLACEMENT
Name of Company
THE CLOSET
Product
Bridal Wear
Party wear
Placement
London, England
Gender
Female
5. ADVANTAGES/ BENEFITS
Affordable cost of exporting
High purchasing power
5.1 % of England’s population are Asians.
Speed of doing business.
Position as a world leader in the financial services and banking sector.
Robust legal framework.
6. CHALLENGES/ RISKS
Construction permits and registering property
Cultural barriers
Paying taxes
Protecting investors
Threats of external and internal factors.
Competition from other companies.
Everyone don’t have common tastes.
7. ECONOMIC/ LEGAL CONDITIONS
Legal Conditions
There are no such restrictions in fabric industry of London for foreign investment.
London regulates Common Law.
Economic Condition
London remains top destination for foreign investment.
UK’s economy system is Mixed Economy.
Mixed Economy contains both capitalism and
socialism.
8. CULTURAL/ POLITICAL CONDITIONS
Cultural Conditions
People of England are very humble, kind
and supportive.
Western clothes are culture of England, but
Asians don’t have wedding clothes to wear at their
weddings in England.
Political Conditions
The United Kingdom is a parliamentary democracy under a constitutional monarchy.
No issue of tariff taxes and licensing.
England is developing country and is politically stable because of monarchy system.
9. EVALUATION OF COSTS
Anticipated Units: 2000
Cost of Total Units: 2000 x 2000 = Rs. 4000000
Cargo Cost : £200 for 200 kg
200 x 185 = Rs. 37000
Transportation Cost: £1.75
Major Outlet in London & Liverpool
Outsourcing Cost: £48
48 x 185 = Rs. 7680
Rent of Shop in London: £280
280 x 185 = Rs. 51800
10. OTHERS EXPENSES
Rent of Shop in Liverpool: £40.68
40.68 x 185 = Rs. 7530
Sales Woman per month: £1500
1500 x 2 x 277500 = RS. 555000
Total Cost = Rs. 46,64,000 ; £25210
Per Unit: Rs. 6800 ; £37
Markup 40%, Selling Price: Rs. 10730 ; £58
Total Revenue = Rs. 21,460,000 ; £116000
Profit = 46,64,000 – 21,460,000 = 16,795,000 ; £90,785
11. CONCLUSIONS
Our business will capture considerable market share in future because we’re
tackling demand of Asians living in England.
Our business will make a good mark in UK by providing good quality products
under reasonable prices and place.